10 (VoD service)

10
Logo used since 2025
Former namesTenplay (2013–18)
10Play (2018–25)
Website type
Predecessorten.com.au
HeadquartersPyrmont, New South Wales,
Australia
Area servedAustralia
OwnersWarner Bros. Discovery Asia-Pacific
(Skydance Corporation)
ServicesStreaming service
ParentNetwork Ten Pty Limited
Website10.com.au
CommercialYes
RegistrationOptional
Users7 million (2023)
Launched29 September 2013; 13 years ago (2013-09-29)
Current statusActive

10 (formerly, and commonly referred to as Tenplay or 10Play) is an Australian free video on demand and catch-up TV service run by Network 10. The service became available on 29 September 2013, replacing the network's old website that offered limited catch-up TV services. 10 offers online live streaming of Channel 10, 10 Comedy, 10 Drama, and Nickelodeon, as well as live sport via 10 Sport.

10 is available across several platforms including Web, iOS and Android apps, FreeviewPlus certified TVs, Apple TV 4th Gen+, Fetch TV, Telstra TV, Chromecast, Android TV, Samsung TV, Sony Linux TV, Xbox One and Xbox Series X and Series S. As of September 2023, 10Play has over 7 million registered users.

History

2013–2025: Tenplay/10Play

On 29 September 2013, as a part of its online entertainment brand Tenplay, an online video on demand catch-up TV service for Network Ten, incorporating locally produced programs from Ten, Eleven and One along with back-catalogue content from local and international distributors. Tenplay became the third catch-up TV service released by a commercial Australian network, the first being PLUS7 from Yahoo7 and the Seven Network and the second being FIXPlay from Ninemsn and the Nine Network.

On 31 October 2018, the service was slightly renamed to 10Play as part of a larger rebranding of Network Ten.

2025–present: 10

In September 2024, it was announced that the 10Play branding would be dropped from the service, and that Network 10's linear and streaming services would be promoted together under the "10" branding. Network 10's head of creative Claudio Amati stated that the rebrand was modeled after a similar move announced by 10's British sister network 5 the prior month, with the call to action "watch and stream free". The rebrand took effect in June 2025 alongside a brand refresh by 10.

Streaming

Live streaming of Network 10's primary channel commenced on 21 January 2016, although it was available only during selected hours. 24-hour live streaming of the main channel commenced on 26 January 2018. A live stream of 10 Bold was available on a part-time basis until 21 February 2019. On 21 February 2019, 10 Bold switched to a 24-hour live stream and 10 Peach was added to the 10Play live streaming service. On 27 September 2020, 10 Shake was added to the 10Play live streaming service. On 2 December 2022, 10Play launched free ad-supported streaming television (FAST) channels. On 31 August 2023, 51 Pluto TV FAST channels were added to the 10Play live streaming service.

Content and programming

10 provides on-demand access to almost all the TV programs that are broadcast on Network 10 linear broadcast channels (Channel 10, 10 Comedy, 10 Drama and Nickelodeon).

Programs are categorised by these genres:

Programs

Live sports

Availability

Through the streaming platform, 10 provides live stream access to the whole Network 10 suite of channels, including the main and multi-channels.

Current Pluto TV FAST channels

As of 1 June 2025, the following online only channels are also available:

FAST Holiday channels only

  • Halloween Movies (every October)
  • Christmas Movies (every December)

Former FAST channels

Logos

See also

References

  1. 1 2 "10 Play celebrates 10 years with 7 million registered users". Mediaweek. 2023-09-28. Retrieved 2023-10-04.
  2. 1 2 Knox, David (5 October 2023). "10Play turns 10". TV Tonight. TV Tonight. Retrieved 5 October 2023.
  3. ↑ Southcott, Chris (29 September 2013). "TENplay launches: How does Network Ten's new catch-up service compare?". TechGeek. Archived from the original on 23 February 2016. Retrieved 14 February 2016.
  4. ↑ Knox, David (30 September 2013). "TENplay, anywhere, anytime". TV Tonight. Archived from the original on 23 February 2016. Retrieved 14 February 2016.
  5. ↑ Samios, Zoe (31 October 2018). "Ten reveals first major rebrand in 27 years: Peach, Boss and 10 News First". Mumbrella. Archived from the original on 4 August 2019. Retrieved 31 October 2018.
  6. ↑ Knox, David (24 September 2024). "10Play to be rebranded as 10". TV Tonight. TV Tonight. Retrieved 25 September 2024.
  7. ↑ Knox, David (16 June 2025). "10 drops "Peach, BOLD" brands. Renames multichannels as 10 Comedy, 10 Drama". TV Tonight. TV Tonight. Retrieved 16 June 2025.
  8. ↑ Barrett, Dan (2025-06-30). "10 rebrands streaming and multichannels, pitching a "Bolder 10"". mediaweek.com.au. Retrieved 2026-11-03.
  9. ↑ Goldbart, Max (2024-08-20). "Channel 5 & Streamer My5 To Become … 5". Deadline. Retrieved 2024-08-20.
  10. ↑ Knox, David (20 January 2016). "Rumour: TEN to expand live streaming?". TV Tonight. Retrieved 30 October 2023.
  11. ↑ Perry, Kevin (1 December 2022). "10 PLAY expands your free viewing options with addition of 13 new FAST Channels". TV Blackbox. Retrieved 1 August 2023.
  12. 1 2 Knox, David (31 August 2023). "51 FAST channels launch on Pluto TV". TV Tonight. TV Tonight. Retrieved 2 September 2023.