The Fragrance Shop

TFS Buying Limited
IndustryRetail
Founded1994
FounderSanjay Vadera
Headquarters
Manchester
Number of locations
200+ (2026)
ProductsPerfume, Aftershave, Fragrance
Websitehttps://www.thefragranceshop.co.uk

TFS Buying Limited (trading as The Fragrance Shop) is a British fragrance retailer founded in 1994 by Sanjay Vadera. The company is based in Manchester.

History

In September 2013, the retailer announced its own-brand perfume, Indulge Fragrances.

In September 2018, the retailer announced a concession trial with supermarket chain Sainsbury's.

In July 2021, the retailer announced it had opened its 200th store.

Throughout 2023, the retailer increased expansion plans, including a flagship store on Oxford Street.

In 2024, the Fragrance Shop constructed a fragrance wall in its Manchester headquarters, showcasing 3,000 perfumes and breaking the Guinness World Record for largest display of perfumes.

In 2025, it was reported the retailer were looking to open their first international location in Dublin.

In 2025, the retailer launched a new perfume brand, Fraegra, co-founded by Dylan Vadera and Viyan Vadera. That year, for Christmas shopping, The Fragrance Shop partnered with Uber Direct for delivery of their products directly to consumers.

References

  1. ↑ Busby, Andrew. "The Sweet Smell Of Success". Forbes. Retrieved 2026-05-13.
  2. 1 2 Burney, Chloe (2024-12-13). "The Fragrance Shop breaks Guinness World Record with its 'Fragrance Wall'". TheIndustry.beauty. Retrieved 2026-06-03.
  3. ↑ Bell, Alex (2013-11-04). "The Fragrance Shop opens 150th store". Manchester Evening News. Retrieved 2025-01-30.
  4. ↑ Holland, Tiffany (2013-09-06). "In pictures: The Fragrance Shop launches new perfume fascia Indulge Fragrances". Retail Week. Retrieved 2025-01-30.
  5. ↑ Hegarty, Ronan (2019-06-07). "Sainsbury's shelves Fragrance Shop beauty concession trial". The Grocer. Retrieved 2025-01-30.
  6. ↑ Beevers, Angela (2021-07-30). "The Fragrance Shop surpasses 200th store milestone | Retail Bulletin". Retail Bulletin | Daily UK Retail News. Retrieved 2025-01-30.
  7. ↑ Morgan, Aoife (2024-05-07). "The Fragrance Shop sales surge as expansion plans pay off - Retail Gazette". Retrieved 2025-01-30.
  8. ↑ Hill, Eloise (2025-01-23). "The Fragrance Shop sales rise amid expansion push - Retail Gazette". Retrieved 2025-01-30.
  9. ↑ Smith, Sophie (2025-07-07). "The Fragrance Shop appoints Chief Brand Officer for new brand retail concept". TheIndustry.beauty. Retrieved 2026-05-01.
  10. ↑ "The Rise of Fraegra: A New Era in Niche Fragrance Retail". Power Commerce. Retrieved 2026-05-01.
  11. ↑ "The Fragrance Shop teams with Uber Direct to offer rapid delivery in time for Christmas". Retail Technology Innovation Hub. Retrieved 2026-05-13.