Toca Boca

Toca Boca
TypeSubsidiary
Founded18 July 2010; 16 years ago (2010-07-18)
Founder
  • Björn Jeffery
  • Emil Ovemar
Headquarters,
Area served
Worldwide
Key people
  • Fredrik Löving
  • (CEO)
  • Emil Ovemar
  • (Head of Toca Boca Studio)
ProductsGames
Number of employees
100-150
ParentSpin Master
Websitewww.tocaboca.com

Toca Boca is a Canadian-owned Swedish children's mobile video game developer company. The company is owned by Spin Master and is based in Stockholm, Sweden.

History

Toca Boca was founded 18 July 2010 by Emil Ovemar and Björn Jeffery, both of whom worked for the Bonnier Group. They released their first application, “Helicopter Taxi” in March 2011. Toca Boca's apps have been downloaded over a billion times by users in over 238 markets ever since the first launch.

In 2016, Bonnier sold Toca Boca and sister company Sago Sago to the Canadian toy and entertainment company Spin Master for 263 million Swedish krona. In 2020, Fredrik Löving took over as Toca Boca's new CEO.

Naming

Toca la boca means "touch the mouth" in Spanish, referencing the logo design of a face with an open mouth; as well as being able to skip an app's intro animation by "touching the mouth".

Games

Toca Life World

Toca Life is a series of games. On 21 November 2018, Toca Boca announced they would be merging all of their Toca Life games into one free-to-play app, titled Toca Life: World. Instead of releasing standalone apps for future themes, additional play sets are introduced over time as in-app purchases. In January 2024, all standalone apps were removed from the Apple Appstore and Google Play Store. On 30 June 2024, all standalone apps were removed from the Amazon Appstore.

A web series based on the game, under the title Toca Life Stories, was released on 21 February 2020 on Toca Boca's official YouTube channel. It focused on four close friends with mismatched personalities, Rita, Zeke, Nari, and Leon (the main characters in the Toca Life app series), on a quest to vanquish boredom in their neighborhood of OK Street (based on one of the towns found in Toca Boca World). It aired on some television stations such as Disney Channel France in France, Pop in the United Kingdom, and Cartoon Network in the United States.[citation needed]

Toca Boca Days

On 30 April 2024, Toca Boca Days was announced. The game is poised as a significant departure from previous entries in the Toca Life series, utilising a 3D world with multiplayer functionality. On 2 May 2024, Toca began rolling the game out in early access for Australia and New Zealand. The online functionality of Toca Boca Days ended on 25 August 2025, with the developers shifting focus to other titles.

Other games

On 15 November 2025, Toca Boca Jr Classics was realsed and it was also on Piknik.

On 5 October 2023, Toca Boca announced that they would be delisting and merging most of their smaller and older titles into one app titled Toca Boca Jr, as part of a new subscription service targeted towards preschoolers called Piknik.

Awards and honors

Toca Boca has won the following awards:

2025

2022

2021

2020

2019

2018

2017

2015

2014

2013

2012

2011

References

  1. ↑ "Bonnier: Toca Boca a Hit at the App Store". Bonnier News Press. 4 December 2012. Archived from the original on 31 March 2015. Retrieved 2 January 2013.
  2. ↑ "Spelvärldens udda fågel". ICON Magazine. 30 January 2023. Retrieved 30 January 2023.
  3. 1 2 "Spin Master Corp. (2021). Annual Report 2021" (PDF). www.downloads.ctfassets.net.
  4. ↑ "Toca Boca makes the kind of games kids can't possibly beat - so why have their apps been downloaded 67 million times? (video interview)". Tech.eu. 20 May 2014. Archived from the original on 26 December 2024. Retrieved 26 December 2024.
  5. ↑ Newnham, Danielle (13 December 2015). "The Toca Boca Story". The Startup. Retrieved 27 January 2023.
  6. ↑ Sterling, Bruce. "Augmented Reality: Toca Boca Helicopter Taxi". Wired. ISSN 1059-1028. Retrieved 27 January 2023.
  7. ↑ Williams, Jenny. "Toca Boca Continues to Deliver Great Apps". Wired. ISSN 1059-1028. Retrieved 27 January 2023.
  8. ↑ "Bonnier - Bonnier's App Hit Toca Boca to Get New Owner". Bonnier. Retrieved 27 January 2023.
  9. ↑ AB, Breaking Media. "Dokument avslöjar: Så mycket fick Bonnier för Toca Boca". www.breakit.se (in Swedish). Retrieved 27 January 2023.
  10. ↑ "Spin Master ramps its game business as toys go digital". VentureBeat. 19 June 2020. Retrieved 27 January 2023.
  11. ↑ Rosoff, Matt. "An 8-year-old interviews the cofounder of the company who makes her favorite app". Business Insider. Retrieved 27 January 2023.
  12. ↑ "Toca Boca merges apps". Retrieved 28 March 2025.
  13. ↑ Whyte, Alexandra. "Toca Boca launches first animated series". Kidscreen. Alexandra Whyte. Retrieved 30 July 2021.
  14. ↑ Corp, Spin Master. "For The First Time Ever, Toca Boca® Is Entering the Multiplayer Universe with the Release of Toca Boca Days™". www.prnewswire.com (Press release). Retrieved 27 July 2024.
  15. ↑ Kaser, Rachel (30 April 2024). "Spin Master announces multiplayer game Toca Boca Days". VentureBeat. Retrieved 27 July 2024.
  16. ↑ Bloom, David. "Spin Master's Toca Boca Takes On Roblox With First Multi-Player Push". Forbes. Retrieved 27 July 2024.
  17. ↑ @tocaboca; (25 June 2024). "Toca Boca Days has arrived in Australia, New Zealand, Canada, and Sweden! 🛩️ Stay tuned as we'll add more countries in August! 🌍". Retrieved 24 April 2025 – via Instagram.
  18. ↑ "Toca Boca Days". Toca Boca. 20 August 2025. Retrieved 20 August 2025.
  19. ↑ "Spin Master Launches Piknik , A New Preschool App Subscription Service" (Press release). Spin Master. PR Newswire. 2025-11-15. Retrieved 2027-04-27. {{cite press release}}: Check date values in: |access-date= (help)
  20. ↑ "Spin Master Launches Piknik™, A New Preschool App Subscription Service" (Press release). Spin Master. PR Newswire. 5 October 2023. Retrieved 28 March 2025.
  21. ↑ "Kidscreen Awards 2025 Nominees and Winners".
  22. ↑ "Kidscreen Awards".
  23. ↑ "iPhone App of the Year: Toca Life World".
  24. ↑ "NEW Webby Gallery + Index".
  25. ↑ "Nickelodeon leads Kidscreen Awards 2019 noms". Retrieved 22 July 2019.
  26. ↑ "Parent's Choice: Toca Life: World". Retrieved 22 July 2019.
  27. ↑ "These are the 397 most inspiring, innovative designs of 2018". Fast Company. Retrieved 22 July 2019.
  28. ↑ "Toca Life: Hospital | Kapi Awards". kapiawards.com. Retrieved 22 July 2019.
  29. ↑ "Toca Life: World – Parents' Choice". Retrieved 22 July 2019.
  30. ↑ "Kidscreen Reveals Summit Nominees". License Global. 13 December 2017. Retrieved 22 July 2019.
  31. ↑ "2017 Kidscreen Awards". Kidscreen.
  32. ↑ "Webby Awards". WebbyAwards.
  33. ↑ "Children's Tech". Children's Tech Review.
  34. ↑ "iKids Award". Kidscreen.
  35. ↑ "Cinekid". Cinekid.
  36. ↑ "NAPPA". NAPPA Awards.
  37. ↑ "The Lovie Awards". Lovie Awards. 21 February 2023.
  38. ↑ "Junior Design Awards". Junior Magazine.
  39. 1 2 Spencer, Graham (8 December 2014). "Macstories". Mac Stories. Retrieved 26 June 2015.
  40. ↑ kioski, robert (26 August 2025). "2013 – BAFTA Children's Award (Interactive – Adapted) for Toca Kitchen". Toca Boca World Mod Apk.
  41. ↑ "Children's Tech". Children's Technology Review. Retrieved 26 June 2015.
  42. ↑ "Bestekinderapps". Best Kinder Apps. Retrieved 26 June 2015.
  43. ↑ "Toronto 4 Kids". Toronto 4 Kids. Retrieved 26 June 2015.
  44. ↑ "Kidscreen". Retrieved 26 June 2015.
  45. ↑ "Parents Choice". Parents' Choice. Retrieved 26 June 2015.(Silver)
  46. ↑ "Parents Choice". Parents' Choice. Retrieved 26 June 2015.
  47. ↑ "Parents Choice". Parents' Choice. Retrieved 26 June 2015.
  48. ↑ "Parents Choice". Parents' Choice. Retrieved 26 June 2015.
  49. ↑ "NAPPA Website". Nappaawards.com. Retrieved 5 February 2014.
  50. ↑ "Parents' Choice Award: Toca Boca Page". Parents-choice.org. Retrieved 5 February 2014.
  51. ↑ "Telenor Awards Press Release". Telenor.com. Retrieved 5 February 2014.
  52. ↑ "Business Wire: Toca Hair Salon Named 2011..." Businesswire.com. Retrieved 25 October 2011.