Twinkl

Twinkl
TypePrivate company
IndustryEducation
FoundedFebruary 2010; 16 years ago (February 2010)
FoundersJonathan Seaton, Andrew Seaton, Ben Walker and Susie Seaton
Headquarters
Sheffield
,
England
Area served
Worldwide
Key peopleJonathan Seaton
(CEO)
ProductsEducational resources, teacher planning materials, teacher assessment materials
Revenue£78,604,068 (2024)
Number of employees
1000+
Websitetwinkl.co.uk

Twinkl is a digital EdTech firm and educational publisher founded in 2010 and headquartered in Sheffield, England, producing teaching and educational materials. Twinkl was founded by Jonathan Seaton and Susie Seaton.

Driven by its mission to help those who teach, the company serves more than six million customers around the world, offering over 1.5 million resources via its website, which are created and checked by teachers.

Twinkl creates digital teaching materials for educators worldwide. This includes materials for primary schools, secondary schools, parents home educators, childminders, English as a second language, special educational needs and disabilities, adult education, and international markets.

Recently filed accounts for parent company Wild Peak Holdings Ltd show turnover of £98.9m was recorded in the year ending 30 April 2025, up from £79m in 2023/24.

Recognition and achievements

In April 2018, Twinkl received The Queen's Award for Enterprise for the company's work in international trade. Twinkl was awarded a second Queen’s Award for Enterprise in 2020, for innovation.

Jonathan Seaton, co-founder and CEO of Twinkl was awarded a Member of the Order of the British Empire (MBE) for Twinkl’s services to Technology and Education during the Coronavirus pandemic in 2020.

Coronavirus response

Twinkl offered all its resources for free to parents, teachers and carers globally for one month during the Coronavirus school closures.

The firm partnered with BBC Bitesize to supply educational materials to support home learning. It has partnered with BBC Children in Need to offer a range of free resources, supporting children and schools to fundraise for the charity. In June 2020, the firm partnered with BBC Studios to create a range of educational Doctor Who resources for primary school children. Twinkl collaborated with UEFA Champions League and their partner, Santander, to launch The Numbers Game Champions Challenge Cards, made available for free on the Twinkl website.

Location

The company moved to its current headquarters in Sheffield, England in 2019 . The company has over 710 staff in 15 locations around the world.

TwinklHive

In 2019, Twinkl launched a startup accelerator, TwinklHive based in Sheffield, UK. TwinklHive launched a young entrepreneurship programme in 2020, offering investment and mentorship to young people who want to grow a digital business.

Natterhub, a social media platform and framework created for teachers to share with pupils, is part of TwinklHive. Founded by Manjit Sareen and Caroline Allams, the curriculum aimed platform is aimed at students aged 5 to 11 in the United Kingdom.

Another prominent company receiving investment from TwinklHive is Learning Ladders - a software for curriculum planning, portfolios, assessments,  progress tracking, remote learning and family engagement.

Champion Health, a digital wellbeing platform, received investment from TwinklHive in 2020.

References

  1. ↑ Stubbs, Rachel (2 January 2019). "Top four teaching resources for supply teachers and teaching assistants". FE News. Retrieved 12 January 2019.
  2. ↑ "LDC". www.ldc.co.uk. Retrieved 20 September 2018.
  3. ↑ "EY Entrepreneur Of The Year 2018 North finalists announced". The Big UK Newsroom. 20 April 2018. Archived from the original on 21 December 2018. Retrieved 20 April 2018.
  4. ↑ ""Milestone year" for educational publisher as turnover nears £100m". Insider Media Ltd. Retrieved 26 March 2026.
  5. ↑ "Digital publisher Twinkl is rising star across the globe". ISSN 0307-1235. Retrieved 12 January 2019.
  6. ↑ "How to teach ... 3D shapes". The Guardian. 6 January 2014. Retrieved 6 January 2018.
  7. ↑ "Online Guide". www.qaeducation.co.uk. Retrieved 12 January 2019.
  8. ↑ "Sheffield publisher expands into new market with product for parents – unLTD Business". 8 August 2018. Retrieved 12 January 2019.
  9. ↑ Drabble, Emily (24 September 2013). "How to teach... ancient Greece". The Guardian. Retrieved 24 September 2013.
  10. ↑ "How to teach ... winter and keeping warm". The Guardian. 8 December 2014. Retrieved 8 December 2014.
  11. ↑ "From steel to smart: How Wollongong is transforming". Domain. 5 October 2018. Retrieved 10 October 2018.
  12. ↑ ""Milestone year" for educational publisher as turnover nears £100m". Insider Media Ltd. Retrieved 24 July 2021.
  13. ↑ "Queen's Award like rocket fuel for Twinkl - The Queen's Awards for Enterprise". queensawards.blog.gov.uk. 3 August 2018. Retrieved 30 August 2018.
  14. ↑ "Twinkl Has Won a Second Queen's Award for Enterprise and We Want to Thank YOU!". Twinkl. Retrieved 28 July 2021.
  15. ↑ "Queen's Awards for nine elite South Yorkshire firms". www-thestar-co-uk.cdn.ampproject.org. Retrieved 25 April 2018.
  16. ↑ "The Queen's birthday honours list 2020 in full". inews.co.uk. 13 October 2020. Retrieved 24 July 2021.
  17. ↑ "Coronavirus: The school of Mum and Dad". BBC News. 21 March 2020. Retrieved 24 July 2021.
  18. ↑ Gill, Emma (20 April 2020). "BBC reveals biggest ever push of online education amid lockdown". Manchester Evening News. Retrieved 24 July 2021.
  19. ↑ "Schools". BBC Children in Need. Retrieved 24 July 2021.
  20. ↑ "Doctor Who and BBC Studios release free educational resources for kids". Radio Times. Retrieved 24 July 2021.
  21. ↑ Hearn, Adrian (9 October 2020). "Rio Ferdinand swaps changing room for classroom to help kids improve their maths". mirror. Retrieved 24 July 2021.
  22. ↑ "Twinkl shines with second office move in Sheffield". thestar.co.uk. Retrieved 21 April 2026.
  23. ↑ "Expanding education business creates industry buzz with new EdTech acclerator | TheBusinessDesk.com". Yorkshire. 10 September 2019. Retrieved 24 July 2021.
  24. ↑ "£250,000 programme rolled out to help young tech entrepreneurs | TheBusinessDesk.com". Yorkshire. 27 April 2021. Retrieved 24 July 2021.
  25. ↑ "Ed Tech start-up more than doubles its team during the pandemic | TheBusinessDesk.com". Yorkshire. 10 September 2020. Retrieved 24 July 2021.
  26. ↑ "Cyberbullying Is On The Rise During The Coronavirus Pandemic | Digital Trends". Digital Trends. 8 April 2020. Retrieved 24 July 2021.
  27. ↑ "Partnering with Twinkl – 6 months in". Yorkshire. 25 September 2021. Retrieved 25 September 2021.
  28. ↑ "Wellbeing start-up secures backing from Twinkl". Insider Media Ltd. Retrieved 24 July 2021.