Videoloft

Videoloft
FormerlyManything (2012–2019)
TypePrivate
IndustryVideo surveillance
Cloud computing
FoundedJune 27, 2012; 14 years ago (2012-06-27)
FoundersJames West
Mike Fischer
HeadquartersMilton Park, Abingdon, Oxfordshire, United Kingdom
Area served
Worldwide
Key peopleJames West (CEO)
ProductsCloud video-surveillance platform, Cloud Adapter
ServicesVideo-surveillance-as-a-service (VSaaS)
Websitevideoloft.com

Videoloft, formerly known as Manything, is a privately held British technology company that provides cloud-based video-surveillance-as-a-service (VSaaS). The company is headquartered on Milton Park in Oxfordshire. It is mainly known for its Manything app.

History

Videoloft was incorporated on 27 June 2012 as Manything by James West and Mike Fischer. Its first product, released under the name Manything ("monitor anything"), was a mobile app that repurposed old smartphones as DIY security cameras.

In 2017, Manything shifted from the consumer DIY to the professional channel and began a joint initiative with Hikvision to sell cloud recording to security dealers. In August 2019, Manything was renamed as Videoloft, while keeping the Manything app for its legacy users.

From 2020 onward, Videoloft announced a series of product milestones, including the launch of cloud-based video analytics with object and text recognition, native 4K cloud recording, direct integrations with manufacturers such as Vivotek, and larger 16- and 64-channel Cloud Adapter models for enterprise sites. During the same period, the company expanded its operations to the United States. In July 2026, Videoloft launched a Windows-based Virtual Cloud Adapter, which allows compatible cameras and recorders to connect to its cloud platform without a physical Cloud Adapter. The software supports up to 64 channels.

Operations

Videoloft operates on a software-as-a-service model. It maintains its research-and-development and administrative headquarters in Abingdon, with sales staff in North America and channel distributors across Europe, the Middle East and Asia-Pacific.

References

  1. ↑ Smith, Andrew (1 August 2013). "Global picture operation developed out of digital imaging idea". Oxford Mail.
  2. ↑ Ffrench, Andrew (14 October 2020). "New firms including video company Videoloft take up office space at Milton Park". Oxford Mail.
  3. ↑ "Manything app allows Apple users to turn old devices into security cameras". Los Angeles Times. November 12, 2014.
  4. ↑ "Manything review: How to transform old devices into a home security system (hands-on)". ZDNET.
  5. ↑ Law, Cally (March 15, 2015). "Catch burglars with your iPhone". The Times.
  6. ↑ "VIDEOLOFT LIMITED – Officers". Companies House. Retrieved 5 May 2025.
  7. ↑ Jefferies, Duncan (7 August 2016). "Turning old smartphones into anti-burglary devices and baby monitors". The Guardian. Retrieved 5 May 2025.
  8. ↑ Komando, Kim. "Turn your old phone into a security camera". USA TODAY.
  9. ↑ "Video: iPhone and Manything app team up to catch burglars". Engadget. January 8, 2015.
  10. 1 2 "Videoloft offers free trial of new cloud video analytics technology". Security Systems News. 9 October 2020. Retrieved 5 May 2025.
  11. ↑ Bannister, Adam (10 October 2019). "Manything Pro rebrands to Videoloft". IFSEC Global. Retrieved 5 May 2025.
  12. ↑ "Videoloft adds Analytics". Benchmark Magazine. 2020-10-20. Retrieved 2025-09-03.
  13. ↑ Thorpe, James (17 December 2020). "Videoloft adds 4 K resolution to its cloud video surveillance platform". International Security Journal. Retrieved 5 May 2025.
  14. ↑ Thorpe, James (19 November 2021). "Videoloft releases direct Vivotek integration to provide NDAA compliance". International Security Journal. Retrieved 5 May 2025.
  15. 1 2 Caloisi, Geny (10 January 2022). "Videoloft launches its Cloud Adapter". Benchmark. Retrieved 5 May 2025.
  16. ↑ Thorpe, James (24 July 2026). "Videoloft unveils Virtual Cloud Adapter for Windows". International Security Journal. Retrieved 29 July 2026.
  17. ↑ "Videoloft customers gain local display option via Cloud Adapter". International Security Journal. 3 January 2022. Retrieved 5 May 2025.
  18. ↑ "Videoloft Bolsters U.S. Presence With New Hires and Integrations". Security Sales & Integration. 2024-01-18. Retrieved 2025-09-03.