Virgin Music Group

Virgin Music Group
IndustryMusic
GenreVarious
Predecessors
FoundedSeptember 13, 2022; 4 years ago (2022-09-13)
Headquarters
Los Angeles, California
,
United States
Area served
Worldwide
Key people
  • JT Myers (CEO)
  • Nat Pastor (CEO)
ServicesDistributor
OwnerUniversal Music Group
Divisions
  • PIAS Group
  • [Integral] Distribution
  • Downtown Music Services
  • CD Baby
  • FUGA
  • Songtrust
  • AdRev
  • Soundrop
  • mTheory
Subsidiaries
Websitevirginmusic.com

Virgin Music Group (VMG) is an American multinational music marketing service and distribution company founded in 2022 from the merger of Virgin Music Label & Artist Services and Ingrooves. A division of Universal Music Group, it specializes in the distribution of independent record labels and independent artists.

History

On February 18, 2021, Universal Music Group (UMG) announced Virgin Music Label & Artist Services, a new global network to deliver premium and flexible artist and label services. Seven months after its announcement, UMG launched Virgin Music Group, an entertainment and music company that would head operations of Virgin Music Label & Artist Services and Ingrooves. Prior to its launch, UMG appointed Mtheory founders JT Myers and Nat Pastor to serve as co-chief executive officers of Virgin Music Group.

Partnership

On February 21, 2023, Virgin Music Group confirmed a partnership between its subsidiary Virgin Music Label & Artist Services, the UK division of Virgin Music, and Modern Sky UK, a British record label. In an interview with Complete Music Update, David Pichilingi, CEO of Modern Sky UK and North America, said, "We're delighted to sign this deal with Virgin Music UK, providing a global team who closely align with our values and ambition [...] This deal will allow us to work more effectively globally, and we are excited at the prospect of sending Modern Sky to new heights in 2023 alongside our friends and partners at Virgin Music."

Labels

Owned and operated by Virgin Music Group

  • mTheory
  • IMPERIAL Music
  • [Integral] Distribution Services
  • SoNo Recording Group
  • Suburban Noize Records
  • Virgin Music Africa (joint venture with Universal Music Africa (50%))
  • Virgin Music Argentina (joint venture with Universal Music Argentina (50%))
  • Virgin Music Australia (joint venture with Universal Music Australia (25%) and Universal Music New Zealand (25%))
  • Virgin Music Benelux (joint venture with Universal Music Belgium (25%) and Universal Music Netherlands (25%))
  • Virgin Music Brasil (joint venture with Universal Music Brazil (50%))
  • Virgin Music Chile (joint venture with Universal Music Chile (50%))
  • Virgin Music France (joint venture with Universal Music France (50%))
  • Virgin Music Germany (joint venture with Universal Music Germany (50%))
  • Virgin Music Italy (joint venture with Universal Music Italy (50%))
  • Virgin Music Japan (joint venture with Universal Music Japan (50%))
  • Virgin Music Latin US (joint venture with Universal Music Latin Entertainment (50%))
  • Virgin Music Mexico (joint venture with Universal Music Mexico (50%))
  • Virgin Music Nigeria (joint venture with Universal Music Nigeria (50%))
  • Virgin Music Nordics (joint venture with Universal Music Denmark (25%) and Universal Music Finland (25%))
  • Virgin Music Norway (joint venture with Universal Music Norway (50%))
  • Virgin Music Portugal (joint venture with Universal Music Portugal (50%))
  • Virgin Music Spain (joint venture with Universal Music Spain (50%))
  • Virgin Music Sweden (joint venture with Universal Music Sweden (50%))
  • Virgin Music UK (joint venture with Universal Music UK (50%))
  • Virgin Music US (joint venture with other UMG labels (50%))
  • Virgin Music Vietnam (joint venture with Universal Music Vietnam (50%))
  • Virgin Nashville (joint venture with Music Corporation of America (50%))

Distributed labels

Artists

References

  1. ↑ Eggertsen, Chris (2022-09-13). "Universal Music Combines Distribution Operations Under New Virgin Music Group Banner". Billboard. Retrieved 2023-07-21.
  2. ↑ "Introducing Virgin Music Label & Artist Services | Virgin". Virgin.com. Retrieved 29 June 2023.
  3. ↑ "Virgin Music Group". UMG. Retrieved 29 June 2023.
  4. ↑ Aswad, Jem (13 September 2022). "Universal Launches Virgin Music Group, Including Virgin, Ingrooves and Newly Acquired Mtheory Artist Partnerships". Variety. Retrieved 29 June 2023.
  5. ↑ Cooke, Chris. "Virgin announces partnership with Modern Sky UK". Complete Music Update. Retrieved 29 June 2023.
  6. 1 2 "SRG/ILS GROUP STICKS WITH VIRGIN MUSIC". hitsdailydouble.com. HITS Digital Ventures. Retrieved 2025-01-03.
  7. ↑ "Virgin Music Group announces global distribution partnership with Ari Elkins and Joey McCarthy's new label, Suede Records". musicbusinessworldwide.com. Music Business Worldwide. Retrieved 2026-05-05.
  8. ↑ Hollabaugh, Lorie (4 May 2023). "Singer-Songwriter David Morris Signs With Virgin Music Group". MusicRow.com. Retrieved 29 June 2023.
  9. ↑ Newman, Melinda (September 12, 2024). "Kip Moore Signs With Virgin Music Group". Retrieved September 16, 2024.
  10. ↑ Lipshutz, Jason (2022-01-28). "Why Lauv, One of Pop's Premier Songwriters, Had to Upend His Creative Process For His New Album". Billboard. Retrieved 2023-08-08.
  11. ↑ Zwick, Hannah (2025-02-06). "Nicky Jam Signs Global Deal With Virgin Music Group". Billboard. Retrieved 2025-06-14.
  12. ↑ Paine, Andre. "Pendulum sign to Mushroom Group and Virgin Music Group". www.musicweek.com. Retrieved 20 July 2023.
  13. ↑ "REMA". virgin music. Retrieved 20 July 2023.
  14. ↑ "The Paradox (Hundred Days/Virgin Music Group)". Hits Daily Double.
  15. ↑ Malt, Andy. "X Ambassadors sign to Virgin Music". Complete Music Update. Retrieved 20 July 2023.