London and Partners

London & Partners
AbbreviationL&P
Formation1 April 2011
FounderMayor of London
LocationUnited Kingdom
Region served
London
Official language
English
Board Chairman
Howard Dawber
Chief Executive Officer
Laura Citron
Parent organisation
Greater London Authority
SubsidiariesVisit London
Budget£12,000,000
Websitewww.londonandpartners.com Edit this at Wikidata}

London & Partners (L&P) is a promotion agency of the Greater London Authority.

History

It was set up by the mayor of London, Boris Johnson, on 1 April 2011. London and Partners replaced Visit London, Think London and Study London, which had been three separate bodies promoting London to tourists, businesses for inward investment, and international students respectively. London and Partners also inherited staff from overseas offices of the GLA.

Governance

London and Partners is a not-for-profit private company limited by guarantee. The board chairman is Howard Dawber. The chief executive officer is Laura Citron.

Campaigns

L&P has taken representatives of businesses on the trade missions of thee Mayor of London.

As of 2026, L&P has a budget of approximately £7,000,000.

References

  1. 1 2 3 Sherwood, Bob (31 March 2011). "Single tourism body to promote London". The Financial Times. Retrieved 15 August 2026.
  2. ↑ "About London & Partners".
  3. ↑ "London & Partners – showcasing London as the best city to visit, invest and study in | Greater London Authority". Archived from the original on 31 March 2014. Retrieved 23 November 2014.
  4. ↑ Frank-Keyes, Jessica (18 December 2023). "Sadiq Khan appoints ex-Canary Wharf director as deputy mayor for business". City AM. Retrieved 31 August 2026.
  5. ↑ "Our board".
  6. ↑ Mercer, Karl (20 July 2025). "Mayor's African message: London is open to trade". BBC News. Retrieved 31 August 2026.
  7. ↑ Neves, Miguel (25 June 2026). "London & Partners Faces Cuts, Lands $9.4M Anti-Disinformation Campaign". Skift Meetings. Retrieved 31 August 2026.