WAYF Boys

WAYF Boys
OriginSeoul, South Korea
Genres
Years active2026 (2026)–present
Labels
Members
  • Anderson
  • Andrew
  • Junmyeong
  • Ryan
  • Samuel

WAYF Boys (Korean: 웨이프 보이즈) is a South Korean boy band formed in 2026. The band consists of five members: Anderson, Andrew, Junmyeong, Ryan, and Samuel. The first boy band formed and managed by WAYF, the record label founded by South Korean producer Czaer, they debuted on August 7, 2026 with the single "WAYF Boys Do".

Name

The group’s name has two meanings: it refers to its label and agency, WAYF (an acronym for Where Art Yields Freedom), and also stands for We Are Your Friend. WAYF said the name reflects its aim to champion artistic freedom and create closer connections between the artists and their fans.

History

Pre-debut activities and formation

WAYF Boys during a photoshoot for Marie Claire Korea in September 2026.

Before the formation of WAYF Boys, all five members had appeared on reality competition survival shows. Andrew and Ryan competed on Mnet's 2025 show Boys II Planet, Junmyeong on SBS's 2025 show Be My Boyz, Anderson on SM Entertainment's NCT Universe: Lastart, and Samuel on the eleventh season of Mnet's Show Me the Money in 2022. WAYF founder Czaer met Ryan while he was an SM Entertainment trainee, and Ryan became the first member to sign with the company. Ryan then brought in his friends Andrew, Anderson, Junmyeong, and Samuel, who had trained at YG, SM, KOZ, and More Vision, to join the group.

The group launched its social media accounts in June 2026 and gained one million followers by the following month, drawing early attention with an a cappella cover of Michael Jackson's "Human Nature" on YouTube that surpassed 113,000 views in less than a month. Their first Instagram post featured the members, many of them shirtless, with their faces covered by a character named Arlo. Later posts included bathroom selfies, footage of the members going out and clubbing, and a video of two members physically fighting. They performed together for the first time at Waterbomb Seoul 2026, where they performed songs that later became their debut single and second single to an enthusiastic audience response.

2026–present: Debut with "WAYF Boys Do"

WAYF Boys released their debut single, "WAYF Boys Do", on August 7, 2026. The song drew attention and heated responses for its playful music video, which features a scene of the members pulling down their pants in front of the camera, as well as drawing attention for the lyric "half vanilla, fuck ICE." The members helped shape the artwork and visuals, while Anderson handled the stage direction and choreography. Less than a month later, they signed with Interscope Records on August 14. WAYF founder Czaer said the deal came "incredibly fast," as they had planned to sign the group with a US label within a year. Three weeks after their debut, they released their second single, "Swag,"on August 28, 2026, accompanied by a DIY-style music video documenting its production. In September 2026, they announced their third single, teasing the phrases "10.02" and "A4M" ahead of its release.

They released "A4M" on October 2, 2026, performing at 2026 ESKARA: Waves of Greens at Sungkyunkwan University a day prior. Its playful and humorous production differed from the hip-hop and R&B influences of "WAYF Boys Do" and "Swag," while its music video used a B movie concept. That same month, they performed at KOOM Live 2026 in New York City, later holding a fan event at Leon’s Bagels, where they served customers and met fans, and visited the Empire State Building.

Artistry

WAYF Boys have described their identity as "Nu K-pop," reflecting their desire to move beyond expectations and create something that represents them. WAYF founder Czaer said he wanted the company to help artists find their own styles, and described WAYF Boys as an example of Nu K-pop creating its own culture using K-pop and pulling from R&B and hip-hop. He has also said that although the group is rooted in hip-hop, they would not be "tied to a single genre or fixed release schedule." The Dong-A Ilbo described the group as sharing with Big Hit's Cortis and More Vision's Lngshot an emphasis on creative agency and autonomy, adding that WAYF Boys would need to distinguish themselves from the groups and innovate to establish Nu K-pop.

Members

Discography

Singles

List of singles, showing year released and album name
Title Year Album
"WAYF Boys Do" 2026 Non-album singles
"Swag"
"A4M"

References

  1. 1 2 Kim, Jae-heun (July 1, 2026). "K-pop rookie race, part 2: Next groups to watch". The Korea Herald.
  2. 1 2 Zamora, Alicia (July 14, 2026). "Who Are the WAYF BOYS and Why You Should Know Them". Sweety High.
  3. ↑ Kao, Tom (July 30, 2026). "Meet Wayf Boys, the pre-debut K-pop group everyone's talking about". #legend.
  4. 1 2 3 Kim, Jae-hun (August 19, 2026). "Wayf Boys break K-pop rules — and Interscope is buying in". The Korea Times.
  5. ↑ Sirukul, Laura. "WAYF BOYS Are Having The Time Of Their Young Lives With 'A4M'". Forbes.
  6. ↑ Kim, Chae-yeon (August 26, 2026). "웨이프 보이즈, 데뷔 3주만 초고속 컴백..거침없는 행보 'SWAG'". The Chosun Ilbo (in Korean).
  7. ↑ Son, Bong-seok. "신예 WAYF BOYS(웨이프 보이즈) 첫 공식 무대 '워터밤'서 강렬한 눈도장 찍었다". Kyunghyang Shinmun (in Korean).
  8. ↑ Kim Chae-yeon (August 8, 2026). "웨이프 보이즈 심상치 않다..데뷔 동시에 'NU K-POP' 각인". The Chosun Ilbo (in Korean).
  9. ↑ Son, Bong-seok (August 8, 2026). "신예 WAYF BOYS(웨이프 보이즈), 자신들만의 방식과 태도 담은 음악으로 출사표 던졌다". Kyunghyang Shinmun (in Korean).
  10. ↑ Kim, Ji-ye (August 14, 2026). "Rookie boy band Wayf Boys teams up with U.S. label Interscope Records". Korea JoongAng Daily.
  11. ↑ Son, Bong-seok (August 28, 2026). "신예 WAYF BOYS(웨이프 보이즈), 데뷔 3주 만에 신곡 'SWAG'로 초고속 컴백". Kyunghyang Shinmun (in Korean).
  12. ↑ Kim, Seung-hyun (August 28, 2026). "웨이프 보이즈, 데뷔 3주 만 초고속 컴백…'SWAG'로 보여줄 자신감". The Dong-A Ilbo (in Korean).
  13. ↑ Geum, Bit-na (September 29, 2026). "WAYF BOYS, 신곡 'A4M'으로 컴백…10월 2일 정식 발매". Maeil Business Newspaper (in Korean).
  14. ↑ Son, Bong-seok (September 25, 2026). "WAYF BOYS(웨이프 보이즈), 의미심장한 날짜 공개···'10.02'·'A4M' 의미?". Kyunghyang Shinmun (in Korean).
  15. ↑ Son, Bong-seok (September 29, 2026). "WAYF BOYS(웨이프 보이즈), 컴백 하루 전 성균관대학교 축제 무대 오른다". Kyunghyang Shinmun.
  16. 1 2 Zamora, Alice (October 6, 2026). "WAYF BOYS Are Taking Their Own Approach to K-Pop With 'A4M'". Sweety High.
  17. ↑ Jang, Woo-young (October 4, 2026). "WAYF BOYS, B급 감성까지 품었다". The Chosun Ilbo.
  18. ↑ Ji, Min-kyung (September 24, 2026). "웨이프 보이즈, 데뷔 2개월 만에 뉴욕 무대 뜬다..'KOOM LIVE' 출격". The Chosun Ilbo (in Korean).
  19. ↑ Ji, Min-kyung (October 24, 2026). "웨이프 보이즈, 美 뉴욕 베이글 숍서 일일 서버 변신..현지 팬 운집". The Chosun Ilbo (in Korean).
  20. ↑ Polito, Angel (October 26, 2026). "WAYF BOYS Tour the Empire State Building in First NYC Visit in These Exclusive Photos". Sweety High.
  21. ↑ Son, Bong-seok (June 11, 2026). "WAYF BOYS(웨이프 보이즈), 정식 데뷔 전부터 뜨거운 존재감". Kyunghyang Shinmun (in Korean).
  22. ↑ "새로운 K팝 선언한 신인그룹 '웨이프 보이즈'". The Dong-A Ilbo (in Korean). September 9, 2026.