Whip Media

Whip Media Group
IndustryEntertainment, technology
Founded2019
FounderRichard Rosenblatt
Headquarters
Santa Monica
,
California
Area served
United States
Key peopleWelby Chen (CEO)
SubsidiariesTV Time
Websitehttps://whipmedia.com/

Whip Media Group is a privately held American company that serves as a data broker selling collected personal data, while also developing enterprise software solutions for content distribution. It operates physical offices in the US, the UK, and the EU.

Background

Whip Media Group is the result of a consolidation of the mergers by the parent company of TV Time, a tracking platform for user data about TV shows and films acquired by the venture in 2016; TheTVDB, a user-generated TV-related mass media database; and Mediamorph, a data tracking and content distribution company operating in the video on demand market. It was founded following the former's acquisition of the latter in October 2019.

The fast growth, in part entailed by $65 million raised venture capital financing, resulted in the increase in its workforce, growing from 35 to 155 employees from July 2018 to January 2020. In January 2020 Whip Media raised another $50 million from Eminence Capital and Raine Ventures.

On February 19, 2025, the company was acquired by Blue Torch Capital described as "a direct lend[er] to ‘companies in transition.'" The company then shut down TV Time on July 15, 2026 citing financial inability to host it sustainably.

Leadership

As of its founding its CEO was Richard Rosenblatt. In June 2023, Carol Hanley was appointed CEO, succeeding Rosenblatt. In February 2025, Welby Chen replaced her in the role.

References

  1. 1 2 3 4 Arnold, Thomas K. (February 17, 2025). "Carol Hanley Departs Whip Media After Eight Years, the Last Two as CEO". Media Play News. Retrieved April 21, 2026.
  2. 1 2 3 Amore, Samson (January 30, 2020). "Whip Media Raises $50 Million". Los Angeles Business Journal.
  3. ↑ Spangler, Todd (October 15, 2019). "TV Time Acquires Mediamorph, Merging TV and Film Analytics With Content Distribution (EXCLUSIVE)". Variety.
  4. ↑ Spangler, Todd (January 29, 2020). "Analytics Firm Whip Media Banks $50 Million, Promises New Tools for Valuing Content-Licensing Deals". Variety.
  5. ↑ https://techcrunch.com/2018/07/31/tv-time-debuts-an-analytics-platform-for-the-streaming-era/
  6. ↑ Perez, Sarah (January 29, 2020). "Whip Media Group, parent to TV show tracking app TV Time, raises $50M". TechCrunch.
  7. ↑ Hodson-Walker, Jonathan (February 26, 2025). "Technology Private Placement and M&A Transactions Review Week Ending Feb 23, 2025". Silverwood Partners. Retrieved April 21, 2026.
  8. ↑ "The end of TV Time? Popular tracking app announces shutdown". The Express Tribune. July 2, 2026. Retrieved July 16, 2026.
  9. ↑ Spangler, Todd (June 28, 2023). "Whip Media Names Carol Hanley CEO, Richard Rosenblatt Becomes Executive Chair". Variety.
  10. ↑ https://whipmedia.com/news/whip-media-appoints-welby-chen-as-chief-executive-officer/