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| Category | Sans-serif |
|---|---|
| Classification | |
| Designer | Tobias Frere-Jones |
| Commissioned by | Whitney Museum |
| Foundry | Hoefler & Co. |
| Date created | 2004 |
| Website | typography |
Whitney is a family of humanist sans-serif digital typefaces, designed by American type designer Tobias Frere-Jones. It was originally created for New York's Whitney Museum as its institutional typeface. Two key requirements were flexibility for editorial requirements and a design consistency with the Whitney Museum's existing public signage.
Whitney was created in 2004 by the foundry of Hoefler & Frere-Jones. Whitney bridges the divide between editorial mainstays such as News Gothic (1908), which is an American gothic typeface, and signage application standards such as Frutiger (1975), which is a European humanist typeface. Moreover, "its compact forms and broad x-height use space efficiently, and its ample counters and open shapes make it clear under any circumstances."
HTF hereby agrees to use its commercially best efforts to ensure that TFJ [Tobias Frere-Jones] shall receive a Design credit wherever the Fonts are displayed...nothing herein shall be interpreted as obligating HTF to require or enforce the display of a TFJ design credit
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