Wiliot

Wiliot
TypePrivate
IndustryTechnology
Founded2017; 9 years ago (2017) in Israel
Founders
  • Tal Tamir
  • Yaron Elboim
  • Alon Yehezkely
Headquarters,
Area served
Worldwide
Products
  • IoT Pixels
  • Cloud
Number of employees
130 (2022)
Websitewiliot.com

Wiliot is a startup company developing Internet of Things technology for supply-chains and asset tracking, founded in 2017 and based in Caesarea, Israel, with customer operations in San Diego, US.

Wiliot produces battery-free printable sensor tags designed to collect and transmit data from products like groceries, apparel and pharmaceuticals from their sources to stores and homes. The company generates revenue by offering subscriptions for its cloud software and licensing of its chip technology to third-party manufacturers.

History

Wiliot was founded in 2017 by Tal Tamir, Yaron Elboim, and Alon Yehezkely, following the sale of their previous startup Wilocity to Qualcomm in 2014.

In 2019, Wiliot closed a $30 million series B round of funding from Amazon, Avery Dennison, Samsung and its previous series A investors Norwest Venture Partners, 83North Venture Capital, Grove Ventures, Qualcomm Ventures, and M Ventures. Other early investors include PepsiCo, NTT Docomo Ventures, and Vintage Investment Partners.

In 2021 Wiliot raised $200 million in a series C funding round led by SoftBank Vision Fund 2 and backed by all previous investors.

Technology

Wiliot's tags, called IoT Pixels, are a postage stamp-sized printed computer that powers itself by harvesting the energy from surrounding Wi-Fi, cellular and Bluetooth radio signals. The IoT Pixel tags are used for temperature monitoring and for collecting data used to determine the location and proximity of tagged objects. A humidity-sensing version was introduced in 2023. The tags cost approximately 10 cents a piece.

The IoT Pixel includes an ARM Cortex-M0+ processor core, Bluetooth Low Energy connectivity, 1 kB of non-volatile memory, and antennas for Bluetooth and energy harvesting. Dual-band models include connectivity in the ISM bands.

In 2022, Wiliot introduced a business card-sized battery-assisted version of the IoT Pixel, developed with Identiv.

Data from the sensors is fed into a Wiliot Cloud server, where algorithms help its customers make decisions through a software as a service subscription.

Wiliot has filed patents relating to wireless sensing, radio-frequency energy harvesting and antenna technology.

Applications

Wiliot's tags are designed for use in the many crates that agriculture shippers use to get their products to markets. The tags can provide information about the safety of the journey and the condition of perishable goods, to manage inventory and reduce waste. Its first large public customer was Israeli supermarket chain Shufersal in June, 2022.

The Japan Research Institute [jp] has experimented with reducing food loss throughout the food supply chain from producers to stores and in consumers’ homes, using Wiliot's tags to monitor the temperature and presence of products stored in refrigerators.

Wiliot's tags have also been tested in pharmaceutical and apparel applications.

Recognition

Wiliot has received the following awards and recognition:

See also

References

  1. 1 2 3 4 5 6 7 Liz Young (2022-06-08). "Israeli Tech Firm Rolls Out Tracking Devices the Size of Postage Stamps". Wall Street Journal. Retrieved 2022-06-28.
  2. ↑ "Why Verizon Ventures invested in Wiliot". Verizon. 2020. Archived from the original on 2022-07-06. Retrieved 2022-06-28.
  3. ↑ Meyer, Gregory (2025-10-02). "Walmart steps up automation with labour-saving sensors". Financial Times. Retrieved 2026-01-26.
  4. ↑ Garland, Max (2025-11-04). "Walmart deploys sensors to boost inventory tracking, AI efforts". Supply Chain Dive. Industry Dive. Retrieved 2026-01-26.
  5. ↑ Christopher Mims (2022-10-29). "Why the Future of the Computer Is Everywhere, All the Time". Wall Street Journal. Retrieved 2022-11-10.
  6. 1 2 3 4 5 Mike Freeman (2021-07-27). "Internet of Things sensor startup Wiliot pulls in $200 million from SoftBank Vision Fund". San Diego Union Tribune. Retrieved 2022-06-28.
  7. 1 2 "IoTタグで「冷蔵庫の中身」を可視化、食品ロス削減目指す実証実験開始" [Visualize the"Contents of a Refrigerator" using IoT Tags, Demonstration Experiment to Reduce Food Loss Has Started] (in Japanese). ITmedia [jp]. 2022-01-12. Retrieved 2022-07-01.
  8. 1 2 3 Lunden, Ingrid (2021-07-27). "Wiliot raises $200M as it preps a SaaS pivot, licensing its ultralight, ambient-power chip technology to third parties". TechCrunch. Retrieved 2026-11-03.
  9. ↑ Taylor, Tancred (2022-04-04). "Willing the IoT Forward: Wiliot Enters New Stage of Growth". ABI Research. IN-6509. Retrieved 2026-11-04.
  10. 1 2 Lunden, Ingrid (2019-01-14). "Wiliot nabs $30M from Amazon, Avery Dennison, Samsung for a chip that runs on power from ambient radio frequencies". TechCrunch. Retrieved 2022-06-28.
  11. ↑ Wagner, Mitch (2026-07-08). "Inside AT&T's industrial IoT logistics play". Fierce Network. Retrieved 2026-11-04.
  12. 1 2 Swedberg, Claire (2022-03-08). "Wiliot Expands BLE Sensor Solution with Platform, V2 Chips". RFID Journal. Retrieved 2026-11-03.
  13. ↑ Swedberg, Claire (2023-10-03). "Wiliot Offers Humidity Sensing with Ambient IoT". RFID Journal. Retrieved 2026-11-04.
  14. ↑ Stokel-Walker, Chris (2023-10-24). "Tracking Supply Chain Carbon". Time. Retrieved 2026-11-03.
  15. 1 2 Gareth Halfacree (2022). "Wiliot Launches Its IoT Pixels Starter Kit, Aims to Kickstart the "Internet of Everyday Things"". Hackster.io. Retrieved 2022-06-28.
  16. ↑ Flaherty, Nick (2022-05-19). "Flexible printed battery drives $2 Bluetooth IoT tag". eeNews Europe. Retrieved 2026-11-04.
  17. ↑ "Patents Assigned to Wiliot, LTD". Justia Patents. Justia. Retrieved 2026-11-04.
  18. ↑ "Wiliot Featured on Israel's Prime Time TV". Channel 12 News. 2022-06-06. Keshet Media Group. Channel 12. Retrieved 2022-07-25.
  19. ↑ "Wiliot". CableLabs. Retrieved 2022-06-28.[dead link]
  20. ↑ "Wiliot Voted "Best Innovation" at CableLabs Innovation Showcase". Wiliot. 2019-08-22. Retrieved 2026-11-03.
  21. ↑ "Meet the Winners of FDA's Low- or No-Cost Food Traceability Challenge". FDA. 2021-09-13. Retrieved 2022-06-28.
  22. ↑ Wiliot: Technology Innovation Leader (PDF) (Report). Frost & Sullivan. 2022. Retrieved 2026-11-03.
  23. ↑ Wiliot: Customer Value Leadership (PDF) (Report). Frost & Sullivan. 2022. Retrieved 2026-11-03.
  24. ↑ "Announcing the 2022 SXSW Innovation Awards Finalists". SXSW. 20 January 2022. Retrieved 2022-06-28.