- Cheryl – primary artist, lead vocals, composer, co-writer
- Will.i.am – VDrum sequencing, engineer, featured artist, background vocals, producer, synthesizer, composer, co-writer
- Wretch 32 – featured artist, vocals, co-writer
- Lana Del Rey – co-writer, composer, background vocals
- Calvin Harris – arranger, producer, writer, composer, instrumentation, mixing
- Taio Cruz – composer, producer, co-writer
- Jim Beanz – mixing, producer, vocal producer, additional vocals, backing vocals, co-writer
- Jaylien Wesley – writer, composer
- Agent X – Drums, engineer, keyboards, piano, producer, programming
- Josie Aiello – background vocals
- Carlos Battey – composer
- Steven Battey – composer
- Tim Blacksmith – management
- Riki Bleau – management
- Greg Bonnick – composer
- Delbert Bowers – assistant
- Kingsley Brown – composer
- J. Browz – bass, guitar
- A. J. Clarke – mixing assistant
- Olle Corneér – composer
- Aaron Cowan – composer
- Dada Life – producer
- Danny D. – management
- Mike Del Rio – composer
- Jayson DeZuzio – composer
- Dylan Dresdow – mixing
- Stefan Engblom – composer
- Loick Essien – composer
- Matt Furmidge – vocal engineer
- Chris Galland – assistant
- John Gudwin – engineer
- Stuart Hardie – design
- Kuk Harrell – vocal producer
- Tom Havelock – composer
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- Hygrade – instrumentation, producer, programming, vocal producer
- Padraic Kerin – engineer
- Roy Kerr – keyboards, programming
- Kid Gloves – producer, vocal producer
- Alex Da Kid – composer, producer
- Koil – engineer, mixing
- Kasia Livingston – composer
- Peter Mack – assistant
- Ayah Marar – background vocals
- Manny Marroquin – mixing
- Mike Marsh – mastering
- Jaime Martinez – mixing assistant
- Paul Meehan – vocal producer
- Naughty Boy – producer
- Naweed – mastering
- Candice Nelson – composer
- Chris "Tek" O'Ryan – engineer
- Pantha Bass – electric guitar, keyboards, producer
- Joe Peluso – engineer
- Anu Pillai – brass arrangement, engineer, guitar, keyboards, programming, string arrangements
- Leon Price – composer
- Brian Rawling – vocal producer
- Peter Renshaw – composer
- Jareth Rwamafa Johnson – composer, background vocals
- Jermaine Scott – composer
- Stefan Sundström – mixing
- Megan Nicolle Thomaston – composer, background vocals
- Daniel Traynor – composer
- Kevin Verchel – vocal arrangement
- Ellen Von Unwerth – photography
- James "Jim Beanz" Washington – composer
- Mathias Wollo – composer, instrumentation, mixing, producer, programming
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