Amaranth (color)

This box shows the color amaranth.

Amaranth is a rose-red color that is the color of the flower of the amaranth plant.

The first written use of amaranth as a color name in English was in 1690.

Meaning

The color amaranth represents immortality in Western civilization. The name is derived from the name of a flower in Greek mythology that was believed to never die and grew in the abode of the Greek gods on Mount Olympus. Something that is perceived as everlasting may be described by the adjective amaranthine. (The color peach represents immortality in Chinese civilization.)

The name amaranth comes from the Greek a (not) + marainean (to waste away). A flower that never died that was believed to grow on Mount Olympus.

Amaranth flowers come in many different colors:

Name	HEX Code	Red	Green	Blue	Hue	Sat	Lum	Source
Pale Amaranth Pink	#DDBEC3	221	190	195	350°	31%	81%
Amaranth Pink	#F19CBB	241	156	187	338°	75%	78%	(Maerz & Paul)
Bright Amaranth Pink	#FF355E	255	53	94	348°	100%	60%	(Crayola: Radical Red)
Amaranth	#E52B50	229	43	80	348°	78%	53%
Amaranth Magenta	#ED3CCA	237	60	202	312°	83%	58%
Amaranth Cerise	#CD2682	205	38	130	327°	69%	48%
Amaranth Purple	#AB274F	171	39	79	342°	63%	41%	(Maerz & Paul)
Amaranth Deep Purple	#9F2B68	159	43	104	328°	57%	40%	(Maerz & Paul: Amaranth)

↑ Maerz and Paul A Dictionary of Color New York:1930--McGraw Hill Page 189; Color Sample of Amaranth: Page 127 Plate 53 Color Sample L3 (Note: The color sample called Amaranth in A Dictionary of Color is not the Amaranth Red color shown above that is normally considered Amaranth today, but is the color shown in the color comparison chart above as Amaranth Deep Purple.)
↑ "Plants That Mean Life:". Archived from the original on 2012-05-02. Retrieved 2012-09-09.