Genesis Motor

Genesis Motor, LLC
Company typeBrand
IndustryAutomotive
Founded2015; 11 years ago (2015)
Headquarters
Seoul
,
South Korea
Key people
Won-Hee Lee (president and CEO)
Jaehoon (Jay) Chang (Global head and executive vice president)
Claudia Marquez (COO, Genesis North America)
Izzy Zhu (CEO, Genesis China)
ProductsLuxury vehicles
ServicesAutomotive financial services
ParentHyundai Motor Company
Websitegenesis.com

Genesis Motor LLC commonly known as Genesis is a Korean Luxury car brand owned by Hyundai it was launched as a model named Hyundai Genesis in 2015 it became a independent brand and its first model the Genesis G90 was launched in 2017.

History

Hyundai revealed the Concept Genesis in 2003 and the Hyundai Genesis was introduced in 2007 as a "progressive interpretation of the modern rear-wheel drive sports sedan". The design of the body took 3 years, and the total cost of the development program was $500 million dollars. The reliability was tested and it reached 800.000 miles.

There was an internal debate about whether if the Genesis should be sold as a Hyundai or become a independent brand, either as a separate dealership or through Hyundai stores. Finally, the Genesis was launched as a Hyundai car in North American International Auto Show in 2008.

In 2015 Hyundai`s United States spokesman Chris Horsford cited three main reasons to make Genesis a independent brand:

In December 2015 ,Genesis Motor launched its first car, the G90, that is sold in South Korea as the Genesis EQ900. In the United States, Genesis was launched in 2016 with the G80 and G90. And in May 2021, it was launched in Europe alongside the launch of the Genesis G70 Shooting Brake.

Models

Model Current generation Note Global sales (2021, by units)
Image Name Introduction

(cal. year)

 Introduction

(cal. year)

 Model code
G70 2017 2017 IK 19,937
G80 2016 2020 RG3 Successor to the Hyundai Genesis. 64,182
Electrified G80 2021 2021 RG3 EV 1,384
G90 2015 2021 RS4 Successor of the Hyundai Equus. Marketed as the Genesis EQ900 until 2019. 7,216
GV60 2021 2021 JW Based on the Hyundai E-GMP platform shared with Hyundai Ioniq 5 and Kia EV6. 1,214
GV70 2020 2020 JK1 59,410
Electrified GV70 2022 2022 JK1 EV –
GV80 2020 2020 JX1 48,072

Concept Models

Genesis concept vehicles
CarImageDebutClassShowProduction
Vision G 2015CoupePebble BeachG90
New York 2016SedanNew YorkG70
GV80 2017Luxury SUVNew YorkGV80
Essentia 2018Grand tourer (S)New York—
Mint 2019City carNew York—
X 2021Coupe/GTLos Angeles—
X Speedium Coupe 2022Coupe/GTNew York—
X Convertible 2022ConvertibleLos Angeles-
Genesis X Gran Berlinetta 2023Coupe/GTGran Tursimo World Final 2023-
Neolun 2024Full-size crossover SUVNew York-
Genesis X Gran Racer 2024Coupe/GTBusan International Mobility Show 2024-

References

  1. ↑ Kim, Sohee (4 November 2015). "Hyundai launches Genesis premium car brand in bid to end profit skid". Reuters. Archived from the original on 18 November 2015. Retrieved 5 November 2015.
  2. ↑ "Hyundai spins off Genesis luxury brand, promises six new models by 2020 – CNET". CNET. Archived from the original on 31 December 2015. Retrieved 5 November 2015.
  3. ↑ "Hyundai to Unveil Concept Genesis Premium Sports Sedan" (Press release). PR Newswire. 26 March 2007. Archived from the original on 22 November 2008. Retrieved 12 September 2008.
  4. ↑ Jonathon Ramsey (17 June 2008). "Let there be technology: What's under Hyundai's new Genesis sedan". Autoblog.com. Archived from the original on 6 September 2018. Retrieved 5 November 2015.
  5. ↑ "The Hyundai Equus Story by John Krafcik". Edmunds. 2010-06-14. Retrieved 2021-06-16.
  6. ↑ "Hyundai Unveils Genesis Premium Sports Sedan". Hyundai. 13 January 2008. Archived from the original on 4 March 2016. Retrieved 24 November 2015.
  7. ↑ "Hyundai Accelerates Genesis into Its Own Luxury Brand". Yahoo!. 5 November 2015. Archived from the original on 17 November 2015. Retrieved 5 November 2015.
  8. ↑ "Genesis Brand Launches its First Model, G90" (Press release). Hyundai Motor Group. 9 December 2015. Archived from the original on 22 December 2015. Retrieved 4 January 2016.
  9. ↑ Capparella, Joey (22 June 2021). "Genesis G70 Shooting Brake Revealed in Full, and We Want One". Caranddriver.com. Retrieved 13 November 2021.
  10. ↑ "Sales Performance | IR Activities | IR | Company | Company - Hyundai Worldwide". hyundai motor company, hyundai worldwide, ir, activities, sales performance. Retrieved 2020-10-04.
  11. ↑ "Genesis Concept". Genesis Motor. Retrieved 27 December 2021.
  12. ↑ Siler, Steve (12 August 2015). "Hyundai Vision G Concept Signals Design Direction for Expanded Family of Genesis Products". Car and Driver. Retrieved 27 December 2021.
  13. ↑ "Genesis Reveals Hybrid Sports Sedan Concept At New York International Auto Show" (Press release). Genesis Motors Media. 23 March 2016. Retrieved 27 December 2021.
  14. ↑ "Genesis Reveals GV80 Fuel Cell Concept SUV At New York International Auto Show" (Press release). Genesis Motors Media. 8 April 2017. Archived from the original on 4 June 2023. Retrieved 27 December 2021.
  15. ↑ "Electrifying Escapism: Genesis Reveals Essentia Concept At New York International Auto Show" (Press release). Genesis Motors Media. 28 March 2018. Retrieved 27 December 2021.
  16. ↑ "Small Car, Big Apple: Genesis Reveals Mint Concept" (Press release). Genesis Motors Media. 16 April 2019. Retrieved 27 December 2021.
  17. ↑ "Genesis X Concept Unveiled" (Press release). Genesis Motors Media. 30 March 2021. Retrieved 27 December 2021.
  18. ↑ "Genesis debuts new concept car, Genesis X Speedium Coupe in New York" (Press release). Genesis Motors Media. 13 April 2022. Retrieved 26 July 2022.