Maffick

Maffick LLC
Industry	Digital media
Predecessor	Maffick Media GmbH
Founded	July 2019 in Los Angeles, California
Headquarters	2917 W Temple St. suite 102, Los Angeles, California
Owner	Anissa Naouai
Website	https://wearemaffick.com/#home

Maffick LLC is a digital media company based in Los Angeles, California. It has been labelled a Russian-backed entity due to its connections to Maffick Media GmbH, which was owned by RT.

On February 28, 2022, CEO Anissa Naouai terminated Maffick's service agreement with RT following the 2022 Russian invasion of Ukraine.

Brands

According to CNN, Maffick "videos are generally critical of U.S. foreign policy and the mainstream American media, while largely avoiding criticism of the Russian government." Its content is aimed at American millennials.

The company runs three main brands: In the Now (ITN), Wasted-ED, and Soapbox. By mid-2018, In The Now had three million likes on Facebook; by mid-2020, it had five million followers.

References

↑ "Facebook Sued Over 'Russia State-Controlled Media' Label". www.mediapost.com. Archived from the original on October 1, 2020. Retrieved November 3, 2020.
↑ Buckby, Jack (March 9, 2022). "Putin's Propaganda Arm Is Toast: Russia Today (RT) Is Dying". 19fortyfive.com. Retrieved April 29, 2022.
↑ Griffin, Drew; Devine, Curt; Shubert, Atika (February 16, 2019). "Russia is backing a viral video company aimed at American millennials". CNN. Archived from the original on January 27, 2021. Retrieved January 25, 2021.
↑ Villasanta, Arthur (November 15, 2020). "Russia's RT Slams Facebook For Suspending Anti-US, Pro-Kremlin Viral Video Channels". International Business Times. Archived from the original on January 30, 2021. Retrieved January 25, 2021.
↑ "Welcome to wearemaffick.com". wearemaffick.com. Archived from the original on November 1, 2020. Retrieved November 2, 2020.
↑ Trending, BBC (October 20, 2018). "Anna Dovgalyuk: Why do people think her 'manspreading' video is a Kremlin hoax?". BBC News. Archived from the original on December 10, 2020. Retrieved January 27, 2021.
↑ Binder, Matt (July 30, 2020). "Facebook sued by news media outlet over 'Russia state-controlled' label". Mashable. Archived from the original on February 1, 2021. Retrieved January 25, 2021.
↑ Foer, Story by Franklin. "Putin Is Well on His Way to Stealing the Next Election". The Atlantic. ISSN 1072-7825. Archived from the original on November 1, 2020. Retrieved March 7, 2021.

[1] "Facebook Sued Over 'Russia State-Controlled Media' Label". www.mediapost.com. Archived from the original on October 1, 2020. Retrieved November 3, 2020.

[2] Buckby, Jack (March 9, 2022). "Putin's Propaganda Arm Is Toast: Russia Today (RT) Is Dying". 19fortyfive.com. Retrieved April 29, 2022.

[Griffin_Devine_Shubert_2019-3] Griffin, Drew; Devine, Curt; Shubert, Atika (February 16, 2019). "Russia is backing a viral video company aimed at American millennials". CNN. Archived from the original on January 27, 2021. Retrieved January 25, 2021.

[Villasanta_2020-4] Villasanta, Arthur (November 15, 2020). "Russia's RT Slams Facebook For Suspending Anti-US, Pro-Kremlin Viral Video Channels". International Business Times. Archived from the original on January 30, 2021. Retrieved January 25, 2021.

[5] "Welcome to wearemaffick.com". wearemaffick.com. Archived from the original on November 1, 2020. Retrieved November 2, 2020.

[Trending_2018-6] Trending, BBC (October 20, 2018). "Anna Dovgalyuk: Why do people think her 'manspreading' video is a Kremlin hoax?". BBC News. Archived from the original on December 10, 2020. Retrieved January 27, 2021.

[Binder_2020-7] Binder, Matt (July 30, 2020). "Facebook sued by news media outlet over 'Russia state-controlled' label". Mashable. Archived from the original on February 1, 2021. Retrieved January 25, 2021.

[8] Foer, Story by Franklin. "Putin Is Well on His Way to Stealing the Next Election". The Atlantic. ISSN 1072-7825. Archived from the original on November 1, 2020. Retrieved March 7, 2021.