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07th Expansion is a Japanese dōjin circle — a group or collective that self-publishes fan-made or original creative works based on manga, anime, or other cultural works — that specializes in the creation of visual novels. The group began by creating works based on the trading card game Leaf Fight, and is now best known for creating the game series When They Cry.
History
07th Expansion initially produced original cards for the trading card gameLeaf Fight, selling them at events such as Comiket, where the circle met BT, who later managed their website.
After two years of selling cards, the group considered shifting to another medium. Around this time, the commercial success of Type-Moon's Tsukihime inspired doujin circles like 07th Expansion to create visual novels. Co-founder Yatazakura began learning the NScripter game engine, and together with Ryukishi07, the group adapted Hinamizawa Bus Stop—an unproduced stage play written by Ryukishi07—into their debut visual novel, Higurashi When They Cry.
Members
Ryukishi07: Founder of 07th Expansion. He began drawing manga in Junior High School to express his creativity. In high school, he started to notice the difference in artistic abilities with his peers, leading him to quit drawing manga. During this time, he became interested in doujin activities, however, due to not having his own circle, he would help out other doujin circles with coloring illustrations. He later studied at a vocational school.
Yatazakura: Co-founder of 07th Expansion. Inspired by Tsukihime, he learned how to use NScripter which led to the creation of Higurashi When They Cry with Ryukishi07.
BT: Homepage manager. Initially a customer while 07th Expansion was producing cards for Leaf Fight. Later died in 2009 from an illness.
Mascot
Evolution of the design of 07th Expansion's mascot
Rena Ryukishi is the company mascot. At first, she wore something resembling armor before changing to a uniform in the style of Pia Carro. Her fourth outfit eventually became the uniform of Angel Mort, a fictional restaurant in Higurashi When They Cry. She was officially introduced in Higurashi When They Cry as one of the main characters under the name Rena Ryūgū.
↑明日はゲームマーケット![Game Market is Tomorrow!] (in Japanese). 07th Expansion. November 17, 2012. Archived from the original on September 5, 2014. Retrieved March 12, 2013.
↑「互いを男の娘メイドに調教し合うゲーム」ご紹介[Introduction to Tagai o Otoko no Ko Maid ni Chōkyōshiau Game] (in Japanese). 07th Expansion. Archived from the original on May 1, 2013. Retrieved March 12, 2013.