3G Capital

3G Capital Inc.
TypePrivate
IndustryInvestment firm
Founded2004; 22 years ago (2004)
Headquarters
New York City
,
United States
Key peopleJorge Paulo Lemann
Alex Behring
(Co-Founder & Co-Managing Partner)
Daniel Schwartz
(Co-Managing Partner)
ProductsFood products, restaurants, beverages, architectural and window coverings products, clothing
Websitewww.3g-capital.com

3G Capital is a private equity investment firm. Founded in 2004, 3G Capital evolved from the Brazilian investment office of Jorge Paulo Lemann, Carlos Alberto Sicupira, and Marcel Herrmann Telles. 3G Capital is led by Alex Behring, Co-Founder and Co-Managing Partner, and Daniel Schwartz, Co-Managing Partner.

The firm's investments include Anheuser-Busch InBev, Restaurant Brands International, Hunter Douglas, Kraft Heinz, and Skechers.

Notable deals

In 2010, the company acquired Burger King for $3.3 billion, and subsequently took the company private.

In June 2012, Burger King was once again listed as a publicly traded company through a $1.4 billion deal with Justice Holdings. 3G Capital retained a 71% stake of the company.

In December 2014, the Canadian government approved the purchase of Tim Hortons by 3G Capital for $12.5 billion.

In March 2015, 3G Capital partnered with Warren Buffett to acquire Kraft Foods for $40 billion, and merged it with Heinz to form the world's fifth largest food company. In June 2021, Kraft Heinz acquired Assan Foods, a Turkish company focused on sauces, for approximately $100 million. In September 2021, Kraft Heinz acquired Hemmer, a Brazilian company focused on condiments and sauces.

In 2017, RBI acquired Popeyes Louisiana Kitchen, Inc. for $1.8 billion.

In 2021, RBI acquired Firehouse Restaurant Group Inc. for $1.0 billion.

In December 2021, it was announced that 3G Capital was acquiring a 75% stake in Hunter Douglas, a window coverings and architectural products manufacturer. The deal was completed in February 2022, and 3G Capital Partner, João Castro Neves, was appointed Hunter Douglas Group CEO.

In the fourth quarter of 2023, 3G Capital divested its 16.1% stake in Kraft Heinz.

In May 2025, 3G Capital acquired Skechers for $9.42 billion.

3G Capital portfolio

Burger King restaurant in Bulacan, Philippines
Budweiser brewery in St. Louis, USA
Heinz factory in Pittsburgh, USA

Restaurants

Beverages

Manufacturing

Clothing

References

  1. ↑ Fontanella-Khan, James (2021-12-31). "3G Capital buys majority stake in Hunter Douglas for $7.1bn". Financial Times. Retrieved 2023-05-29.
  2. ↑ Tucker, Hank. "3G Capital Unfazed By Trade War With China In $9 Billion Skechers Deal". Forbes. Retrieved 2025-06-13.
  3. ↑ Gelles, David (26 March 2015). "3G Capital, Warren Buffett's Favorite Partner in Deals Worth Billions". The New York Times. Retrieved 25 May 2023.
  4. ↑ Mahler, Daniel (30 June 2016). "Zero-Based Budgeting Is Not a Wonder Diet for Companies". Harvard Business Review. Retrieved 30 June 2016.
  5. ↑ Cheng, Evelyn (17 February 2017). "3G and Buffett's Berkshire behind what could be the largest US purchase of a foreign company". CNBC. Retrieved 14 December 2017.
  6. ↑ "The lean and mean approach of 3G Capital". Financial Times. 7 May 2017.
  7. ↑ "Can 3G Capital Keep Thriving on Acquisitions and Cost Cutting?". The New York Times. 7 March 2017.
  8. ↑ "3G Capital to Acquire Controlling Interest in Hunter Douglas".
  9. ↑ Wahba, Phil; Bansal, Paritosh; Davies, Megan; Parra-Bernal, Guillermo (2010-09-02). "Burger King agrees to $3.3 billion sale to 3G Capital". Reuters. Retrieved 2023-06-05.
  10. ↑ Warner, Melodie (1 August 2012). "Burger King's New Menu, Marketing Boost Profit". WSJ. Retrieved 9 September 2015.
  11. ↑ "Tim Hortons confirms layoffs at headquarters, regional offices". CBC News. 27 January 2015. Retrieved 28 January 2015.
  12. ↑ Athavaley, Anjali; Ramakrishnan, Sruthi (25 March 2015). "Kraft and Heinz merger to form world's fifth-largest food company". Reuters. Retrieved 25 March 2015.
  13. ↑ Primack, Dan (25 March 2015). "Is Buffett behind 3G Capital's $40 billion play for Kraft Foods?". Fortune. Retrieved 25 March 2015.
  14. ↑ "Kraft Heinz To Acquire Assan Foods In International Expansion". Consumer Goods Technology. 2021-06-15. Retrieved 2025-06-13.
  15. ↑ Ferrer, Benjamin, ed. (April 4, 2022). "Kraft Heinz snaps up condiments & sauces brand Hemmer in Brazil". Food Ingredients First. Retrieved 2025-06-13.
  16. ↑ Whitten, Sarah (2017-02-21). "Restaurant Brands in deal to acquire Popeyes Louisiana Kitchen for $1.8 billion". CNBC. Retrieved 2025-06-13.
  17. ↑ Lucas, Amelia (2021-11-15). "Burger King parent Restaurant Brands International buys Firehouse Subs for $1 billion". CNBC. Retrieved 2025-06-13.
  18. ↑ Weir, Keith (2021-12-31). "3G Capital branches out with $7.1 billion Hunter Douglas deal". Reuters. Retrieved 2025-06-13.
  19. ↑ MarketScreener (2022-02-25). "Hunter Douglas N : 3G Capital completes acquisition of controlling interest in Hunter Douglas - MarketScreener". www.marketscreener.com. Retrieved 2025-01-11.
  20. ↑ "3G Capital quietly exited its Kraft Heinz investment last year". CNBC. 9 April 2024.
  21. ↑ "Skechers to be taken private by 3G Capital in biggest footwear buyout to date".
  22. ↑ Fonrouge, Gabrielle (5 May 2025). "Skechers to be acquired by 3G Capital in take-private deal, shares soar 25%". NBC Connecticut. Retrieved 5 May 2025.

Official website