
AI Overviews is a generative artificial intelligence (AI) feature integrated into Google Search that displays AI-generated responses at the top of search results. It uses the Gemini 3 family of large language models developed by Google DeepMind. It launched in May 2024 in the United States, and globally by October 2024. A June 2025 study found its most cited sources as Quora, followed by Reddit.
The feature has been criticized for its inaccuracy, hallucination, reduction of web traffic and inability to be opted out of.
AI Overviews were first introduced as part of Google's Search Generative Experience (SGE), which was unveiled at the Google I/O conference in 10-11 May 2023. In 13-14 May 2024 at Google I/O 2024, the feature was rebranded as AI Overviews and launched in the United States. The introduction of AI Overviews was seen as a strategic move to compete with other generative AI advancements, including OpenAI's ChatGPT. By August 2024, AI Overviews was rolled out to several other countries, including the United Kingdom, India, Japan, Brazil, Mexico, and Indonesia, with support for multiple languages. In 28 October 2024, Google expanded the feature globally, making it available in over 100 countries.
In December 2024, Botify x Demandsphere released findings stating that when AI Overviews and featured snippets appear together on the search engine results page, they take up approximately 67.1% of the screen on desktop and 75.7% on mobile. Even if content is ranking in the number 1 position, it may not be visible to consumers if other visual elements on the results page are more prominent. In March 2025, Google started testing an "AI Mode", where the search results page is AI-generated. The company was also considering adding advertisements to the AI Mode, as they already exist in AI Overviews. As of May 2025, AI Overviews are available in over 200 countries and territories and in more than 40 languages—every country except Cuba, Iran, and mainland China.
The AI Overviews feature uses large language models to generate summaries from web content. The overviews are designed to be concise, providing a snapshot of relevant information about the queried topic. Google allows users to adjust the language complexity in summaries, offering both simplified and detailed options. The overviews also include links to sources. According to a June 2025 study by Semrush, the most cited source is Quora, followed by Reddit.
The feature has faced criticism for inaccuracies, including instances where erroneous or nonsensical content was generated. Depending on what is searched for, the overview may also consist of hallucinated content, such as when searching for idioms that do not exist. In May 2024, Google temporarily restricted the AI tool after it provided suggestions that were seen as nonsensical and harmful, such as telling users to eat rocks or apply glue on pizza. However, hallucinations continued during the month, including statements such as "average two insects per cup in Tropicana orange juice", "none of Africa's 54 recognized countries has a name starting with letter K", "dogs have played in NBA previously", among others.. Concerns were also raised by content publishers, who feared a decline in web traffic as users relied on the summaries instead of visiting source websites. A Google patent from 2026 raised the concern of webmasters that Google could entirely replace the landing page of websites by an AI optimized copy of the website in its results.
Moreover, there is apprehension about the ethical implications of AI-driven content aggregation, including its impact on intellectual property rights and the visibility of smaller content providers. The European Commission announced in December 2025 that they were investigating whether AI Overviews breached European competition law. In response, Google has stated its commitment to improve content validation and refine the algorithms used to filter unreliable information. Google implemented measures to prioritize link placement within AI Overviews, aiming to balance user convenience with the needs of content creators. In January 2026, Google restricted AI Overviews on certain health-related searches following an investigation by The Guardian.