Alex Baldock

Alex Baldock
Born
Alexander David Baldock

(1970-11-21) 21 November 1970 (age 55)
EducationOundle School
Alma materWorcester College, Oxford
OccupationBusinessman
TitleCEO, Boots UK
TermSeptember 2026 –
PredecessorSebastian James
SpouseAmy Roberts
Children4

Alexander David Baldock (born 21 November 1970) is a British businessman and former banker, and the chief executive (CEO) of Boots UK since September 2026.

Early life

Alexander David Baldock was born in November 1970. He was educated at Oundle School, followed by a degree in modern history from Worcester College, Oxford.

Career

Baldock started his career as a management consultant at Kalchas, before joining Barclays. From 2008 to 2012, Baldock worked for the asset finance company, Lombard, a division of RBS Group, rising to managing director.

In 2012, Baldock joined Shop Direct as CEO. In October 2017, Baldock announced that he would be leaving Shop Direct at the end of January 2018.

In January 2018, Sebastian James resigned as CEO of Dixons Carphone, to run Boots UK, "in a surprise move days before it updates the City on its Christmas trading performance", and was succeeded by Baldock, who had been CEO of the online retailer Shop Direct since 2012. Two months into his tenure at Dixons Carphone he launched a scathing attack on his predecessor declaring that he had found “plenty to fix” at the retailer in a classic example of kitchen sinking.

In May 2026, Boots announced the appointment of Baldock as chief executive officer (CEO). Baldock took up the role on 2 September 2026.

He is a Conservative Party donor. He was paid £1 million per year as CEO of Currys plc. His salary as CEO of Boots (company) has not been publicly disclosed.

Personal life

Baldock is married to garden designer Amy Roberts, and they have four children. He is a supporter of Chelsea F.C.

References

  1. ↑ "Alexander David BALDOCK - Personal Appointments (free information from Companies House)". beta.companieshouse.gov.uk. Retrieved 20 January 2018.
  2. ↑ Shah, Oliver (26 March 2017). "Banker drags Littlewoods into 21st century". Retrieved 20 January 2018 – via www.thetimes.co.uk.
  3. 1 2 "Alex Baldock - GP Bullhound Northern Tech Awards". northerntechawards.com. Retrieved 20 January 2018.
  4. 1 2 3 "EXECUTIVE". shopdirect.com. 20 August 2013. Retrieved 20 January 2018.
  5. ↑ Boland, Hannah (20 January 2018). "Dixons Carphone hires Shop Direct's Baldock to top role after chief executive quits for Boots". The Telegraph. Retrieved 20 January 2018 – via www.telegraph.co.uk.
  6. ↑ Slawson, Nicola (20 January 2018). "Dixons Carphone CEO will step down to run chemist chain Boots". The Guardian. Retrieved 20 January 2018.
  7. ↑ "Dixons Carphone CEO James quits for job at Boots". reuters.com. 19 January 2018. Archived from the original on January 20, 2018. Retrieved 20 January 2018.
  8. ↑ Onita, Laura (November 9, 2019). "Dixons Carphone boss boxes himself in ahead of difficult Christmas". The Telegraph – via www.telegraph.co.uk.
  9. ↑ Rydzek, Camilla (2026-09-02). "Alex Baldock Joins Boots as Chief Executive". TheIndustry.beauty. Retrieved 2026-10-14.
  10. ↑ "The Tory 100: captains of industry, party donors (and a few tax avoiders)" – via www.theguardian.com.
  11. 1 2 Shah, Oliver. "Interview: Alex Baldock, Dixons' Action Man, scrambles to keep superstores plugged in". ISSN 0140-0460. Retrieved 2021-11-19.