Alo Yoga

Alo Yoga
TypePrivate
IndustryApparel
Founded2007; 19 years ago (2007) in Los Angeles, California, US
Founders
  • Danny Harris
  • Marco DeGeorge
Headquarters
Beverly Hills, California
,
US
Key peopleDanny Harris (CEO)
ParentColor Image Apparel
Websitealoyoga.com

Alo Yoga (stylized as alo) is an American premium athletic apparel retailer headquartered in Los Angeles. It was founded in 2007 by Danny Harris and Marco DeGeorge. The name is an acronym for "air, land, ocean".

History

Alo Yoga was founded in 2007 in Los Angeles by Danny Harris and Marco DeGeorge, childhood friends who had become interested in yoga as a treatment for anxiety and a back injury, respectively. Alo opened its first store in Beverly Hills on April 20, 2016. The name stands for "air, land, and ocean". The brand rose to prominence when celebrities who received free products such as Kendall Jenner, Hailey Bieber, and Bella Hadid wore Alo in paparazzi photographs. Jisoo from BLACKPINK and Jin from BTS are brand ambassadors.

Alo is headquartered in Beverly Hills. As of October 2023, the company operated more than 50 brick-and-mortar stores.

Alo has expanded beyond athletic wear. A line of beauty and wellness products, ALO Wellness System, was launched in December 2020. ALO launched its first shoe in 2023, focused on recovery, and the shoe collection now includes running, trail, and street shoes. In 2023, the company launched ALO Atelier, a premium line with strong focus on travel.

Alo promotes mindfulness and posts images of yoga practitioners on its Instagram page. The company became the "official wellness partner" of New York Fashion Week in September 2021, holding yoga workshops and other events.

In 2023, Alo expanded internationally with a store on Kings Road in London, and in 2025 expanded into Asia with a store in Dosan Park in Seoul. In March 2025, Alo opened a two story retail store at the Beirut Souks, in Beirut, Lebanon. In May, Alo opened its first Philippine store at Greenbelt mall in Makati. In June, the brand opened a beach club and boutique at the Mandarin Oriental in Bodrum.

In 2024, Alo launched the Alo gym, an invite-only wellness club in the Alo Beverly Hills offices that is frequented by celebrities such as Glen Powell and Justin and Hailey Bieber.

In 2025, Alo rebranded their online fitness app, Alo Moves, to Alo Wellness Club and made the app free to all members of their loyalty program.

In September 2025, Alo launched its first collection of luxury handbags, with a campaign photographed by fashion photographer Steven Meisel.

In 2025, Alo was named in a $150 million class action lawsuit for FTC violations regarding deceptive marketing tactics from the brand and its affiliate influencers.

In March 2026. Alo marked International Women's Day by hosting free wellness classes, including Pilates, Yoga, Meditation, and Sound Baths across nine countries, partnering with independent studios to support women founders.

In Summer 2026, Alo had the Alo Yacht, a 72-meter super yacht at the Cannes Film Festival and Monaco Grand Prix with celebrities and influencers such as Kylie Jenner, Alix Earle, and Jake Shane.

See also

References

  1. 1 2 Pearl, Diana (February 6, 2023). "Is This Alo Yoga's Moment?". The Business of Fashion.{{cite news}}: CS1 maint: deprecated archival service (link)
  2. 1 2 3 Soo Hoo, Fawnia (March 28, 2017). "How Alo Yoga Became an Instagirl Favorite Without Really Trying". Fashionista. Retrieved November 22, 2023.
  3. 1 2 Satran, Rory (May 27, 2023). "Alo Yoga Is Beating Lululemon at Its Own Game". The Wall Street Journal.{{cite news}}: CS1 maint: deprecated archival service (link)
  4. ↑ Summerville, Abigail; Wang, Echo (October 30, 2023). "Exclusive: Alo Yoga parent seeks investment at $10 bln valuation – sources". Reuters. Retrieved November 22, 2023.
  5. ↑ Breen, Jasmina (June 20, 2023). "Inside Alo Yoga's Activewear Empire". Fitt Insider. Retrieved November 22, 2023.
  6. ↑ Rodulfo, Kristina (December 8, 2020). "Alo Yoga Launched A Skincare Line—Here's My Honest Review". Women's Health. Retrieved November 22, 2023.
  7. ↑ Pastore, Alexandra (May 19, 2023). "Alo Yoga Expands Into Footwear With Unisex Lifestyle Sneaker". Women's Wear Daily. Retrieved November 22, 2023.
  8. ↑ Zwieglinska, Zofia (October 19, 2023). "Exclusive: Alo Yoga launches Alo Atelier luxury collection". Glossy. Retrieved November 22, 2023.
  9. ↑ Spruch-Feiner, Sara (September 12, 2022). "NYFW Briefing: After being an 'official wellness partner,' Alo Yoga makes its fashion show debut". Glossy. Retrieved November 22, 2023.
  10. ↑ Bottomley, Tom (November 14, 2023). "Alo Yoga expands into UK with first store on London's King's Road". TheIndustry.fashion. Retrieved October 20, 2026.
  11. ↑ "LEGACY BEYOND ASIA - Alo Yoga's Seoul Debut and the Global Rise of Mindful Athleisure". asiadesignprize.com. October 30, 2025. Retrieved October 20, 2026.
  12. ↑ Gharib, Taleen El (March 10, 2025). "Alo Set to Open in Beirut Souks!". Beirut.com. Retrieved March 4, 2026.
  13. ↑ Tunac, Hermes Joy (May 29, 2025). "Acroyoga takes the spotlight at Alo's first PH store opening in Makati". GMA News. Archived from the original on May 30, 2025. Retrieved May 30, 2025.
  14. ↑ Pastore, Alexandra (June 16, 2025). "Alo Invites the International Style Set to Bodrum for an Elevated Wellness Experience". WWD. Retrieved June 17, 2025.
  15. ↑ Perelli, Amanda. "A TikTok-famous fitness club where Glen Powell and Tate McRae work out is part of an athleisure brand's savvy marketing". Business Insider. Retrieved October 27, 2026.
  16. ↑ Thomason, Kristine (June 17, 2024). "I Worked Out at a Super-Exclusive "Influencer Gym" — and It Was Shockingly Empowering". Popsugar. Retrieved October 27, 2026.
  17. ↑ "Our Personal Trainer's Favorite Workout App Is Now Free". Good Housekeeping. January 18, 2026. Retrieved October 27, 2026.
  18. ↑ Talwar, Kanika (August 28, 2025). "Alo Expands Into the Luxury Handbag Category". WWD. Retrieved September 10, 2025.
  19. ↑ Ilie, Adina (September 10, 2025). "ALO Steps into Luxury with Debut Bag Campaign by Steven Meisel - The Glass Magazine". theglassmagazine.com. Retrieved October 10, 2026.
  20. ↑ Rutkowski, Kristina (September 10, 2025). "Alo's Handbag Collection Enters Its Second Chapter". Vogue. Retrieved October 10, 2026.
  21. ↑ "The Briefing: Influencer Fail – ALO Yoga & Influencers Named in $150M Class Action Lawsuit for FTC Violations". JD Supra. Retrieved June 18, 2026.
  22. ↑ Taylor, Hannah (May 27, 2025). "Another Influencer Class Action, This Time Against ALO Yoga (via Passle)". Passle. Retrieved June 18, 2026.
  23. ↑ Talwar, Kanika (February 26, 2026). "Alo Teams Up With Wellness Studios for International Women's Day". WWD. Retrieved June 20, 2026.
  24. ↑ "Inside Silver Fox: The 72m Sanlorenzo yacht hosting Alo Yoga's Cannes wellness pop-up". www.boatinternational.com. Retrieved October 10, 2026.
  25. ↑ Bobowicz, Joe (June 18, 2026). "Luxury's Got Big Yacht Energy". Vogue. Retrieved October 10, 2026.