Beyond Yoga

Beyond Yoga
Founded2005
FounderJodi Guber Brufsky
Michelle Wahler
OwnerLevi Strauss & Co.
Websitebeyondyoga.com

Beyond Yoga is a Los Angeles-based athleisure and yoga fashion brand founded by Jodi Guber Brufsky and Michelle Wahler in 2005. The company has been owned by Levi Strauss & Co. since 2021. Nancy Green has been the company CEO since 2024.

History

Beyond Yoga was formed in 2005 and officially launched in 2006 by co-founders Michelle Wahler and Jodi Guber Brufsky.

The company was purchased by Levi Strauss & Co. for $400 million in September 2021.

Marketing

In 2025, the company launched a new brand platform and creative campaign featuring an original spoken-word anthem written and performed by Issa Rae.

See also

References

  1. ↑ "Levi Strauss to buy apparel brand Beyond Yoga, launching into activewear". CNBC. August 5, 2021. Retrieved 2021-08-06.
  2. ↑ Beyond Yoga cofounder’s $400 million deal to sell her brand to Levi Strauss started with a cold LinkedIn message Fortune magazine, Emma Hinchliffe, July 12, 2024
  3. ↑ Fonrouge, Gabrielle (2024-01-19). "Yoga wars heat up as Levi's Beyond Yoga taps former Athleta CEO, Gap veteran as next chief executive". CNBC. Retrieved 2026-07-21.
  4. ↑ Harris, Meggen. "Beyond Yoga: Celebrating 10 Years Of Business With A Focus On Positive Body Image". Forbes. Retrieved 2026-07-21.
  5. ↑ Faithfull, Mark. "Levi's To Stretch Beyond Yoga Brand As Athleta Supremo Takes The Reins". Forbes. Retrieved 2026-08-03.
  6. ↑ Beyond Yoga Unveils ‘Seek Beyond’ Platform With Issa Rae Andrea Navarro, July 24, 2025
  7. ↑ Issa Rae Prioritizes Mindfulness and Wellness in Beyond Yoga's Seek Beyond Campaign People magazine, Starr Bowenbank, July 24, 2025
  8. ↑ Issa Rae Found Joy Through Running & She Wants That For You Too Refinery29, TARYN FINLEY, July 29, 2025