G4 (American TV network)

G4
CountryUnited States
Broadcast areaNationwide
Headquarters1840 Victory Boulevard, Glendale, California, U.S.
Programming
LanguageEnglish
Ownership
OwnerComcast Spectacor
ParentG4 Media
History
LaunchedApril 24, 2002; 24 years ago (2002-04-24) (original)
November 16, 2021; 4 years ago (2021-11-16) (relaunch)
FounderCharles Hirschhorn
ReplacedTechTV
ClosedDecember 31, 2014; 11 years ago (2014-12-31) (original)
October 16, 2022; 4 years ago (2022-10-16) (relaunch)
Former namesG4techTV (2004–2005)

G4 (also known as G4TV) was an American pay television and former digital network owned by NBCUniversal and later Comcast Spectacor that primarily focused on video games, technology, pop culture, and gaming culture.

The network was originally owned by G4 Media, a joint venture between the NBCUniversal Cable division of NBCUniversal and Dish Network by the time of the channel's initial closure, and G4 first launched on April 24, 2002. In late 2012, the network's final studio programming were canceled in preparation for a planned relaunch as the Esquire Network, as part of a licensing deal with Hearst Corporation, owner of Esquire magazine. Esquire Network would ultimately replace Style Network instead, on September 23, 2013. G4 announced in November 2014 that it would be closing after several years of decline. The original network shut down on December 31, 2014. By August 2013, it was reported that approximately 61,217,000 American households (53.61% of households with television) were receiving the network.

On July 24, 2020, a revival of the G4 brand was announced; the network officially relaunched on November 16, 2021. On October 16, 2022, Comcast announced that the network would immediately cease operations for a second time due to low viewership and inadequate financial performance.

History

Launch

On November 28, 2001, Comcast announced G4 as a 24-hour, seven-day-a-week television network specializing in entertainment, news and information for video game enthusiasts, slated for an April 2002 launch. The initial concept was to create a service similar to rival TechTV but targeted at 12-to-34-year-olds, an elusive demographic. The channel's projected programming included 13 weekly series and specials focused on electronic games, including previews, documentaries, competitions, news, events, game tips, and reviews. G4 founder and CEO Charles Hirschhorn expected video game creators themselves to eventually produce programming for the channel. He envisioned that G4 could follow in the footsteps of MTV, which provided music video producers with a venue for non-traditional television programming. The network's slate of programming was revealed on April 9, 2002, and it was soft launched on April 24 with a week-long series of Pong matches. It was initially available to three million Comcast subscribers.

Hirschhorn intended G4 to become a vehicle for unconventional advertising. G4 offered advertisers wide latitude to place their products on G4's programs, and even allowed their commercials to appear as if they were a part of the program. G4 offered what was called a "2 minute unit", which was an advertising package played as if it were part of a G4 program that was long enough to run an entire movie trailer. G4 offered to sell the right to have a game showcased on the show Pulse.

Merger and retool

On March 25, 2004, Vulcan Inc. announced that G4 Media would acquire TechTV and merge the two networks. The combined network was rebranded as G4techTV. On February 15, 2005, less than a year after the merger, the "TechTV" brand was removed from the channel's name. A Canadian version of TechTV, originally launched on September 7, 2001, would also be relaunched under the "G4techTV" branding and would retain the brand until 2009.

In September 2005, Neal Tiles replaced Hirschhorn as the channel's president. Tiles had previously been a senior marketing executive at DirecTV, Fox Sports and ESPN. He announced in May 2006 that G4 would be retooled as a male-oriented channel, stating that "guys like to play games, but not necessarily watch a bunch of shows with games on the screen".

Comcast announced on October 12, 2006, that it would consolidate its west coast entertainment operations, including G4, E! and Style Network into a new group headed by Ted Harbert, who had formerly run E!. It was announced that the upper management of the G4 channel would relocate to E!'s Los Angeles office. Harbert gave his opinion at the time that the focus of the channel on "gaming has been demonstrated as being too narrow."

On March 4, 2007, it was announced that the G4 Studios in Santa Monica, California, would close on April 15. Production of G4 programs was relocated to the Comcast Entertainment Group facility, which housed E! and Style Network, in the Wilshire Courtyard complex in the Miracle Mile neighborhood of Los Angeles (G4's original facility remains in use as an E! studio and office facility and was utilized by Chelsea Lately and After Lately until their October 2012 move to Universal Studios Hollywood). As a consequence, many G4 employees involved in production were terminated. The sets of G4's original programs were also redesigned to fit within the new smaller spaces allocated to them.

In April 2007, G4, in association with Earth911, launched an electronic-waste-recycling campaign called Gcycle.

On February 17, 2009, it was reported that G4 intended to cut back its original programming. X-Play would be reduced to three nights a week while Attack of the Show! would be cut to four nights a week. Consequently, a number of the staff and production crew involved in the shows would be laid off. Layla Kayleigh also left G4 in April 2009 after Neal Tiles announced that her contract would not be renewed.

It was announced during Comic-Con 2010 that G4 would be the exclusive North American broadcaster of Marvel Anime, which made its television debut in 2011. During the week of July 26-August 1, 2010, G4 temporarily changed its logo to 4G as a promotion for Sprint Nextel's next generation wireless internet service.

Carriage dispute and proposed acquisitions

In September 2010, following a months-long carriage dispute, satellite broadcaster DirecTV notified Comcast that it would be dropping the channel upon the expiration of their current deal at the end of the month, though both parties ultimately agreed to a one-month extension in the hopes of reaching a new agreement. On October 28, G4 informed viewers via Attack of the Show! that the channel would be dropped from DirecTV if a new agreement could not be reached by November 1. Attack of the Show! host Kevin Pereira and Web Soup host Chris Hardwick also posted on Twitter urging fans to call a toll-free number in support of the channel. On November 1, 2010, DirecTV removed G4 from its lineup; although Comcast noted that the channel's audience had grown by more than 175% over the past five years, DirecTV cited low interest among their subscriber base as the primary reason for its removal, and Comcast insiders believed the satellite provider did not understand the channel's niche.

In June 2011, the Ultimate Fighting Championship (UFC) entered talks to acquire a controlling stake in G4, potentially valuing the deal at up to $600 million. These negotiations, along with similar overtures from WWE, ultimately fell through.

Decline and initial closure

On January 5, 2012, Neal Tiles resigned as CEO. He was replaced by former NBCUniversal marketing chief Adam Stotsky. On October 26, 2012, it was announced that X-Play and Attack of the Show! would be cancelled by the end of the year. This would end all of G4's studio programming, leaving it only airing acquired and syndicated programming. Reports of G4 rebranding itself in 2013 into an upscale men's channel appeared previous to the recent programming changes. X-Play and Attack of the Show! aired their final original episodes (taped a month earlier) on January 23, 2013.

In December 2012, NBCUniversal signed a brand licensing deal with the Hearst Corporation, owner of Esquire magazine, to relaunch G4 into Esquire Network which would air shows aimed at a metrosexual audience about travel, cooking, fashion and non-sports related male programming, including the addition of acquired and archive NBCU content such as Party Down, Parks and Recreation, and week-delayed episodes of Late Night with Jimmy Fallon. The rebranding was scheduled to take place on April 22, 2013, but was moved to an unspecified date in the summer on April 15, 2013. Network general manager Adam Stotsky stated the rebranding was pushed back in order to have a broader original series slate to launch with than would have been available for the April launch. Stotsky confirmed that a new season of American Ninja Warrior would air on the network in the summer. In May 2013, the launch date was pushed to September 23, 2013, with its first program being an 80th anniversary special for Esquire.

On September 9, 2013, it was announced that NBCUniversal would instead replace the Style Network with Esquire Network, leaving G4 "as is for the foreseeable future, though it's highly unlikely the company will invest in more original programming". The last active production of the network, G4 Media's American Ninja Warrior, became a full production of its existing production companies and NBCUniversal Television Distribution with its sixth season, leaving G4 Media solely as a dormant division of Comcast maintaining the G4 and TechTV program archives and the remaining operations of the G4 network.

Upon the rebranding of Style Network to Esquire Network on September 23, 2013, G4 was removed from several cable providers. Time Warner Cable and Bright House Networks (whose carriage contracts were negotiated by Time Warner Cable) were the first to remove G4, citing the network's low viewership as "(not a) good value for our customers". Verizon FiOS discontinued the channel on October 1, 2013, and Cablevision did so on October 10, 2013, pursuant to a filing with the Connecticut Department of Public Utility Control (that state's utility service regulator) a month prior, that NBCUniversal had plans to discontinue G4's operations as of the October 10 date, though only the discontinuation of carriage by Cablevision occurred.

Late in October 2013, Charter Communications, which was one of the charter carriers of TechTV when it was a sister of that network under the ownership of Vulcan Ventures, announced its intention to remove G4 on December 17; sister network Cloo replaced G4 on its systems. On November 1, 2013, Dish Network removed it from the lineup with Esquire Network replacing G4, ending all carriage of the network from direct broadcast satellite services. Cox discontinued carriage of G4 in all markets on December 31, 2013.

NBCUniversal's parent company, Comcast, removed G4 from its Xfinity systems nationwide on January 6, 2014. Comcast did not state outright that the network would shut down on that date. Certain cable operators reported that the network would close on November 30, 2014, and the aforementioned providers continued airing the network until the alleged closure date (or when their contracts with G4 were fully exhausted), ending all carriage of the network from cable providers and cable television services. G4's last program, the first episode of X-Play, aired at 11:30 p.m. ET on December 31, 2014. A note on the G4 website's program schedule was added to that particular episode saying "Thanks for watching G4."

Revival planning

Victory Studios, former home of TMZ and Extra, c. 2007. It was renovated to serve as the home of the G4 revival.

On July 24, 2020, G4's Twitter accounts for Attack of The Show and X-play, were reactivated to post a teaser video announcing a revival of the network slated for 2021. The teaser was released during "Comic-Con@Home", a virtual streaming edition of San Diego Comic-Con. G4's website was reopened with a playable game of Pong which, if won, redirected to a mailing list to sign up for updates and a free shirt promo code. The campaign was in-reference to the network's original launch in 2002 and their shutdown in 2014. Comcast would transfer operations of G4 from NBCUniversal to its Spectacor division (former owners of the now-defunct PRISM regional premium cable television channel).

On August 12, 2020, Olivia Munn, the former co-host of Attack of the Show!, was reportedly in final talks for a multi-year deal with G4.

On September 4, 2020, the official G4 YouTube channel uploaded a video featuring former X-Play host Adam Sessler as one of his fictional characters, Crazy Adam, asking for fans to submit applications to become a G4 host or simply nominate their favorite personalities with the hashtag, #G4NeedsTalent.

On November 16, 2020, G4 announced A Very Special G4 Holiday Reunion Special, a scripted special hosted by Ron Funches featuring interviews with Kevin Pereira, Olivia Munn, Adam Sessler, Morgan Webb, Kristin Adams, and Blair Herter. The special premiered on November 24 on Twitch and YouTube; Syfy would also air the special on November 27. At the special's end, wrestler Xavier "King" Woods / Austin Creed would be the first newly announced host for G4's relaunch, after beginning a campaign on Twitter to become a G4 personality in August 2020. On the same day of the special's premiere, G4 launched Gravython, a charity drive that would be raising funds for a variety of community partners.

On January 28, 2021, G4 announced that both Attack of the Show! and X-Play would be revived due to high demand from fans. They also gave a tentative date of mid-2021 for the network's relaunch. The following day, the company launched the B4G4 brand, featuring short-form experimental content on YouTube and Twitter created to gain feedback from audiences that would help determine the shows for G4's relaunch. On February 12, 2021, the B4G4 iterations of Attack of the Show! and X-Play began, with Kevin Pereira and Adam Sessler returning to host their respective series; these involved humorous sketches for AOTS and Let's Plays with other gaming-based streamers and YouTubers alongside Sessler for X-Play. On the same day, it was announced that Esports shoutcasters Indiana "Froskurinn" Black and Ovilee May would be the network's new hosts, along with the series The Bleep Esports Show, a satirical program focusing on current gaming-related news. In March, the network also began livestreaming on both Twitch and YouTube, where its hosts interact with the audience and do watch-alongs to new B4G4 videos.

On April 2, 2021, G4 uploaded a video on their YouTube channel revealing the return of "Epic April", a month dedicated to new announcements. On April 5, G4 revealed the development of a new competitive series hosted by Xavier "King" Woods / Austin Creed in partnership with WWE to air in the fall. On April 11, Esports shoutcaster, The Titan Games commentator and former AEW commentator Alex "Goldenboy" Mendez was announced to be joining the network as a new host. On April 14, 2021, G4 announced that Ninja Warrior, an English-dubbed version of the Japanese show SASUKE (itself the original Japanese version of American Ninja Warrior), would be returning to the network with 3 new tournaments and a total of 167 episodes. On April 19, comedian and YouTuber Kassem G was announced to be joining the network as a new host. On April 28, Adam Sessler and Kassem G revealed during a livestream that cosplayer Jefferson "Jeffersawrus" Carvey was the network's first #G4NeedsTalent hire. Its final "Epic April" announcement was made on the 30th, where Virtual YouTuber and livestreamer character CodeMiko, along with her creator known only as "The Technician", would be joining as a new host.

On May 5, 2021, G4 was announced to be the official broadcaster of Dungeons & Dragons Live, airing on July 16 and 17. On May 14, YouTuber and podcaster Gina Darling was revealed during a livestream with Adam Sessler and Kassem G to be joining as a new host.

Relaunch and second closure

On October 12, 2021, it was announced that G4's cable network would officially relaunch on November 16, 2021. In November 2021, it was announced that airings of select episodes of the web series Scott the Woz would air on G4 in one-hour blocks. The show was scheduled to debut on December 7, 2021, at 6:30 pm EST but due to technical difficulties involving Amazon Web Services, it did not air in that timeslot. The show would officially debut at 10:30 pm EST. The network officially relaunched on November 16 at 6 a.m. EST, with a marathon of the original Ninja Warrior, occasionally featuring reruns of the Very Special G4 Holiday Reunion Special from the previous year. The Catastrophic Launch Special was broadcast on the network's Twitch and YouTube channels that same evening, before airing on the cable network on the next day.

On March 7, 2022, G4 launched the Pluto TV FAST channel G4 Select, which carried most of G4's regular programming. As part of an exclusive partnership, the channel would also feature new content catered to free, linear streaming audiences. The channel was later added to Vizio's WatchFree platform on June 16, 2022.

On October 16, 2022, it was announced that G4 would be shutting down after relaunching the previous year. Several factors that led to G4's discontinuation ranged from low viewership, a lack of audience strategy, ever-changing and absent leadership, competition with streaming content creators on YouTube and Twitch, cord-cutting, underpromotion, polarizing segments, and high expenditures.

Programming

The following is a partial list of programs aired by G4.

Original programming

First run
  • American Ninja Warrior – An American adaptation of the Ninja Warrior series originally started as the American Ninja Challenge. Series now airs on NBC.
  • Arena – a weekly program in which multiplayer action game teams competed against each other in LAN parties, featuring game highlights, player interviews, and play-by-play commentary.
  • Attack of the Show! – a program that covered "the newest tech, the hottest games, the fastest-breaking news, and the oddest oddities from the fringe."
  • Blister – a weekly program that provided in-depth coverage of various titles from the action genre, including shooters, driving games, platformers, action-adventure, and horror games.
  • The Block – a late-night reality show that followed eight snowboarders who work in the titular Lake Tahoe hotel.
  • Bomb Patrol Afghanistan
  • Campus PD - A weekly reality show similar in fasion to Cops, following patrol authorities of local police departments or the on-campus police at college and university campuses.
  • Cheat! – a weekly program that provided game strategy walkthroughs, tips for overcoming challenging sections, hidden secrets, tricks, and cheat codes.
  • Cinematech – a weekly program that showcased cinematics, intro sequences, and trailers from high-end video games.
  • Cinematech: Nocturnal Emissions – a late-night version of Cinematech that showcased more risque content than the primetime version.
  • Code Monkeys – an animated series with an 8-bit presentation.
  • Filter – a weekly video game countdown show that ranked the best or worst in the video game world based on votes from G4 viewers, featuring game clips, viewer e-mail, and man-on-the-street interviews.
  • Formula D – a program that covered the Formula Drift Championship Series and showcased the culture surrounding drift racing.
  • Free Stuff! – a program in which products were reviewed and given away live.
  • G-Phoria – an awards show celebrating the year's games, stars, music and trends.
  • G4 Specials – occasional special programs featuring unique and exceptional content from G4, ranging from buyers' guides to coverage of distinctive gaming events.
  • G4 Sports – coverage of sporting events including basketball, football, extreme sports, and drift racing.
  • G4 Underground – a weekly newsmagazine series that dives into many topics that most major news programs don't cover.
  • G4's Late Night Peepshow – a weekly late-night showcase of animated shorts.
  • G4tv.com – a weekly interactive talk show that collaborated with the G4 website to facilitate conversation, outspoken opinions, and an uncensored look at what visitors were playing. Viewers influenced show content through polls, ratings, and other interactive tools.
  • Game Makers – a program that interviewed game developers and explored the creative process of game design.
  • Game On – a hybrid game show, travel show, and reality program that followed co-hosts Matt Gallant and Randy Kagan as they visited video gaming meccas and landmarks across the United States and competed against each other, special guests, and the public in video game-related challenges.
  • Happy Tree Friends – a weekly late-night animated series about a group of animals whose adventures always go horribly wrong.
  • Happy Tree Friends & Friends – an assortment of animated shorts hosted by the cast of Happy Tree Friends.
  • Human Wrecking Balls
  • Icons – a documentary series that provided in-depth coverage of the video game industry, featuring behind-the-scenes looks at game developers, profiles of industry giants and notorious figures, and retrospectives on the history of notable games.
  • The International Sexy Ladies Show
  • It's Effin' Science
  • Judgment Day – a weekly program that provided reviews of contemporary video games and hardware across all platforms.
  • Jump City: Seattle
  • Nerd Nation – a weekly prime-time program that focused on nerd sub-cultures.
  • Players – a weekly program that profiled rich, famous, unique, and interesting personalities in the gaming world.
  • Portal – a program that explored massively multiplayer online games.
  • Proving Ground
  • Pulse – a weekly news program that provided headlines and information about video games, the companies, and the people behind them.
  • The Screen Savers – a prime-time program that covered the latest computing products and demonstrated their effective use at home and the workplace.
  • Spaceballs: The Animated Series – an animated series based on the 1987 film Spaceballs.
  • Street Fury – a program hosted by Carlton "Big C" Lewis that explored the culture surrounding import car racing and car modification.
  • Sweat – a weekly program that highlighted sports video games, profiled the athletes, designers, and producers involved, and provided behind-the-scenes insights, gameplay tips, and competitive comparisons between different game formats.
  • That's Tough
  • Training Camp – a program in which gamers were placed in the real-life environment of their favorite sports video games and trained by professional players.
  • Two Months. Two Million. – a reality show in which four mathematical geniuses have two months to make two million dollars by playing poker.
  • Video Game Vixens – an awards show hosted by Hal Sparks that showcased the "hottest, sexiest and most lethal video game babes".
  • Web Soup – a program that showcased viral videos set to commentary.
  • Wired for Sex – a weekly late-night program that focused on technology's role in human sexuality.
  • X-Play – a weekly program that provided reviews, tips and tricks, and previews for contemporary video games.
Second run
  • Attack of the Show
  • Boosted
  • Crash Course
  • Invitation to Party
  • Name Your Price
  • Ninja Warrior
  • Scott the Woz
  • Xplay

Acquired programming

Staff

Executives

G4's founder and CEO Charles Hirschhorn was the former President of Walt Disney Television and Television Animation. The network's core management team – COO Debra Green, Senior Vice President of Affiliate and Ad Sales Dale Hopkins, and Vice President and Creative Director Julie Fields – were veterans of E!. Senior Vice President of Programming Vinnie Longobardo was originally of MTV. All Games Network founder Scot Rubin was the Vice President of Internet and Program Editorial. The Directors of Program Development were former Sony Computer Entertainment and Sony Imagesoft executive Tina Kowalewski and former Next Generation editor Tom Russo.

Hosts and correspondents

Kevin Pereira co-hosted Arena, Pulse, The Screen Savers, and Attack of the Show!. Pereira's initial Attack of the Show! co-hosts were Sarah Lane and Brendan Moran, who were also co-hosts on The Screen Savers. Additional The Screen Savers co-hosts included Kevin Rose and Chi-Lan Lieu. Olivia Munn, previously a fashion model and sports reporter, began co-hosting Attack of the Show! with Pereira in 2006. Candace Bailey replaced Munn in January 2011. Correspondents for Attack of the Show! included Blair Butler, Anna David, Chris Gore, Alison Haislip, Chris Hardwick, Blair Herter, and Sara Jean Underwood. Herter and Haislip were also the original co-hosts of American Ninja Warrior; by 2012, they were replaced by Matt Iseman and Jonny Moseley, with Angela Sun as a sideline correspondent.

Adam Sessler served as the co-host of X-Play from its inception as GameSpot TV on ZDTV in 1998 until his departure in 2012. Morgan Webb was introduced as Sessler's co-host when the program was first rebranded as X-Play on TechTV. Following Sessler's departure, Blair Herter co-hosted X-Play with Webb for the remainder of the show's original run. Cheat!, which became a segment of X-Play in 2008, was originally hosted by Cory Rouse, who was replaced by Kristin Adams by 2005.

Arena was originally co-hosted by Wil Wheaton and Travis Oates, who were replaced by Pereira and Lee Reherman by 2005. Filter was originally hosted by Diane Mizota until 2006, when she was replaced by Beth Ostrosky. Former NFL running back Eddie George was the host of Training Camp. G4tv.com was originally co-hosted by Scot Rubin and Tina Wood, with Laura Foy and Geoff Keighley replacing Rubin by 2005. Victor Lucas and Tommy Tallarico served as the co-hosts of Judgment Day. Proving Ground was co-hosted by Ryan Dunn and Jessica Chobot.

Sessler and Pereira returned to respectively co-host Xplay and Attack of the Show! for the revival of G4 in 2021. Sessler was joined by Froskurinn, The Completionist, and The Black Hokage. Other personalities on the revived network included esports players Alex "Goldenboy" Mendez and Ovilee May, WWE professional wrestler Xavier Woods, YouTube personalities Kassem G and Gina Darling, Twitch streamers AustinShow, Fiona Nova, and Will Neff, and vStreamer CodeMiko. Froskurinn departed in September 2022 shortly after a round of layoffs at G4.

References

  1. 1 2 Spangler, Todd (July 24, 2020). "Long-Dormant Gaming Network G4 TV Teases 2021 Relaunch by Comcast Spectacor". Variety. Retrieved November 28, 2020.
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