Dagrofa

Dagrofa A/S
TypePrivate
IndustryRetail, Logistics, Catering
PredecessorsDagros A/S, Brdr. Justesen A/S
Founded1983
Headquarters,
Area served
Denmark, Greenland
Key peopleTomas Pietrangeli
Brands
RevenueSteady 20,910 million DKK (2025)
203 million DKK (2025)
99 million DKK (2025)
Total assets5,767 million DKK (2025)
OwnerNorgesGruppen (49%) / KFI Erhvervsdrivende Fond (42%) / Franchiseholders (9%)
Number of employees
14,500 (2026)
SubsidiariesDagrofa Foodservice
Aarstiderne
Dagrofa Logistik a/s
Websitewww.dagrofa.dk

Dagrofa A/S is a Danish retail company with a market share of around 10% in Denmark as of 2026 and was 20% in 2008. The company controls distribution to franchise stores operating under the SPAR, Meny, Min Købmand and Let-Køb brands in Denmark and owns more than 550 stores.

In 2013, NorgesGruppen bought a 49% share in Dagrofa from Skandinavisk Holding (owner of Scandinavian Tobacco Group). In 2026 Dagrofa is owned by NorgesGruppen, KFI Erhvervsdrivende Fond, and independent grocer's affiliated with the group. NorgesGruppen owns 49%, KFI Erhvervsdrivende Fond owns 41% and the last 9% is owned by the independent grocers.

From 2012 to 2020, Dagrofa recorded losses every year. In 2021, revenue returned to a positive DKK 57 million (7.66 million euros).

On 3 July 2026, Dagrofa bought all of the 16 stores from the supermarket chain ABC Lavpris [da]. Dagrofa´s ambition is to create Denmark´s next national discount supermarket chain

Dagrofa Foodservice is a professional food partner and supplier to the foodservice industry. Dagrofa Foodservice supplies food products and meal solutions to restaurants, hotels, cafés, canteens, large-scale kitchens, and public institutions. The company also operates 30 Cash & Carry stores. Professional customers can shop in person and get advice from experts in the stores.

In 2025, Aarstiderne became part of the Dagrofa Group. Aarstiderne delivers meal kits, groceries, and organic food products directly to consumers and businesses. Aarstiderne´s organic products are now available in MENY stores all across the country.

References

  1. 1 2 3 4 5 6 "Dagrofa 2025 Årsrapport" (PDF).
  2. ↑ "Dagrofas årsrapport 2007/2008" (PDF). Archived from the original (PDF) on 2011-07-19.
  3. ↑ Johan Rimer Hansen (1 October 2015). "Hårdt trængte Dagrofa skærer fra i detail-satning". Børsen. Archived from the original on 8 July 2017. Retrieved 28 February 2016.
  4. ↑ Min Købmand - Wikipedia, den frie encyklopædi
  5. ↑ "Årsrapport 2014" (PDF). Dagrofa. Archived from the original (PDF) on 2016-03-04.
  6. ↑ Askew, Katy (24 January 2013). "DENMARK: Norgesgruppen tie-up with Dagrofa to boost efficiency". Just-Food.
  7. ↑ "Denmark's Dagrofa Returns To Profit After Eight Years". ESM Magazine. 2022-04-05. Retrieved 2024-02-10.
  8. ↑ "Dagrofa køber ABC Lavpris med ambition om at skabe Danmarks næste nationale lavprissupermarkedskæde | Dagrofa ApS". via.ritzau.dk (in Danish). Retrieved 2026-07-28.
  9. ↑ Dagrofa Foodservice - Wikipedia, den frie encyklopædi
  10. ↑ "Forside". Dagrofa Foodservice Cash & Carry.
  11. ↑ "Dagrofa rykker Aarstidernes økologiske kvalitetsvarer ind i MENY". 2025-01-24.
  12. ↑ Lipe (2024-10-28). "Dagrofa køber Aarstiderne".