FreshChoice

FreshChoice
TypeSubsidiary
IndustryRetail
Founded1995; 31 years ago (1995)
HeadquartersChristchurch, New Zealand
Number of locations
74 stores (August 2025)
ParentWoolworths (New Zealand)
Websitewww.freshchoice.co.nz

FreshChoice is a franchise of locally owned and operated supermarkets across New Zealand. It is owned by Woolworths (New Zealand), the New Zealand division of the Australian Woolworths

History

The franchise was established in 1995.

By 2008, it had 15 stores but was yet to expand into Auckland.

In 2023, Woolworths (New Zealand) began the process of rebranding all of its SuperValue stores as FreshChoice, this was part of a plan to expand the FreshChoice chain to 200 stores by 2034.

In October 2025, FreshChoice joined the Everyday Rewards program.

Operations

There are 74 FreshChoice stores across New Zealand, including 11 in Auckland. The stores are operated under franchise agreements with Wholesale Distributors Ltd (WDL), a division of Woolworths, one of New Zealand's largest retail and distribution companies.

References

  1. ↑ "FreshChoice – local supermarkets". freshchoice.co.nz. FreshChoice. Retrieved 10 November 2018.
  2. 1 2 "Supermarket franchise opportunities". FreshChoice. Retrieved 23 December 2018.
  3. ↑ "Store locations". progressive.co.nz. Progressive Enterprises. Archived from the original on 14 October 2008.
  4. ↑ "Enhancing Customers' Shopping Experience". Supermarket News. 13 November 2023. Retrieved 23 July 2025.
  5. ↑ "Everyday Rewards at Fresh Choice". FreshChoice. 13 October 2025. Retrieved 8 June 2026.
  6. ↑ "Supermarkets". FreshChoice. Retrieved 23 July 2025.