It was first known as Grammy Television (which refers to its acronym from the latter)
First logo used from 2007 to 2013
Current logo since 2014
GMMTV Company Limited (Thai: บริษัท จีเอ็มเอ็มทีวี จำกัด) (also known as Grammy Television Company LimitedThai: บริษัท แกรมมี่ เทเลวิชั่น จำกัด) was founded on August 3, 1995 by the GMM Grammy executives who saw the potential in developing, growing and strengthening the Thai television industry. The marketing department of the company was created into a separate entity to manage the television production industry. GMMTV started to produce TV game shows and music shows for analogue TV stations in Thailand at that time, namely, Channel 3, Channel 5, Channel 7, and iTV, with Duangjai Lorlertwit and Saithip Montrikul na Ayudhaya as the managing directors, respectively.
In 2007, Saithip Montrikul na Ayudhaya left the company to manage GMM Media Public Co., Ltd. As a result, Sataporn Panichraksapong, who was then the deputy managing director, became the new managing director (chief executive officer at present) and renamed the company into GMMTV Company Limited.
On February 2, 2009, the company started running a cable and satellite television channel named Bang Channel by moving some of the TV shows which were aired on Channel 5 to its own channel, and began to produce different television programs in other genres aside from game shows and music shows. On June 29, 2011, GMMTV had set up a joint venture with Rungtham Pumseenil to establish Memiti Co., Ltd. to expand and innovate the Thai television industry with 70% of shares held by GMMTV, and 30% held by Rungtham. Consequently, Memiti became a subsidiary of GMMTV.
Due to the business restructuring of GMM Grammy, on June 24, 2015, GMM Grammy's board of directors has passed the resolution to dispose of the total 70% shares held by GMMTV in Memiti to The One Enterprise or One 31 channel business group as a new shareholder affecting Memiti to become a subsidiary of The One Enterprise accordingly. On December 5 the same year, GMMTV's board of directors resolved to close its cable and satellite television channel and instead focus on television production for One31 and GMM 25 which are digital channels. As a result, Bang Channel stopped broadcasting from December 31, 2015, onwards.
On August 24, 2017, after Adelfos Co., Ltd, a subsidiary of TCC Group has subscribed for the newly issued ordinary shares in GMM Channel Trading Co., Ltd., GMM Grammy has restructured its business to be in line with the share subscription agreement by passing a resolution to transfer all of its shares held in GMMTV to GMMCH (GMM Channel Holding Co., Ltd., formerly GMM Channel Trading Co., Ltd.) or the business group of GMM 25 as the new shareholder.
However, on November 27, 2020, the board of directors’ meeting of GMM Grammy, in company with Siridamrongdham Co., Ltd. of TCC Group, had the resolution to dispose of and transfer all of their shares in GMMCH to ONEE (The One Enterprise Public Company Limited or One31 business group) in accordance with the conditions and plans in relation to an initial public offering and list ONEE in the Stock Exchange of Thailand. As a result, the company has been a subsidiary of The One Enterprise group with Takonkiet Viravan as the indirect director since December 1.
On October 20, 2022, GMMTV set up a joint venture with Benetone Films Co., Ltd. to produce and distribute the film Congrats My Ex! and holds a 25% stake or 10,500,000 baht of the total investment.
On November 22, 2022, during the GMMTV 2023 Diversely Yours, press conference, Sataporn announced plans to invest a 51% stake in Parbdee Tawesuk Co., Ltd., the creative production house which co-produced Wake Up Ladies: The Series, The Gifted, F4 Thailand: Boys Over Flowers, etc. in an effort to grow GMMTV's business model and enhance potential and elevate Thai content to reach new heights in the global market. The acquisition was completed a month later on December 22, 2022.
On November 26, 2025, during the GMMTV 2026 Magic Vibes Maximized, press conference, Sataporn revealed new plans for newly acquired and pending subsidiares of GMMTV. The 100% stake into Gemmistry Studio Co., Ltd. the creative production house which co-produced Me and Thee, Peach and Me, Ticket to Heaven, etc. with the objective of producing a greater volume of television dramas, series, variety shows and news shows at a higher quality. The 51% stake acquisition of NewbbeventCo., Ltd. on January 5, 2026, formed Gemmistry Soul Co., Ltd., the subsidiary responsible for managing the representative Mascots of fan communities of each GMMTV artist, with the intent of increasing the Group's revenue from artist management. The October 30, 2025, acquisition of Gemmistry Flow D Co., Ltd. as a subsidiary with a 100% stake was made with the intent to operate an academy of dance, singing, music, and to provide training services and courses in vocal performance, dancing and choreography.
On May 11, 2026, The One Enterprise resolved to approve the establishment of Studio Wabi Sabi Co., Ltd., the creative production house which co-produced A Boss and a Babe, Perfect 10 Liners, Revamp The Undead Story, etc. as an indirect subsidiary to GMMTV, focusing on content production and development, and integrated artist management. The acquisition was completed on September 14, 2026, with GMMTV holding a 51% stake.
Currently, GMMTV is producing entertainment programs, dramas, and television series, including boys' love and girls' love series, under the supervision and management of The One Enterprise, which has the right to organize both One31 and GMM 25 channels. The One Enterprise granted the prime time 8:30–9:30pm timeslot on GMM 25 to GMMTV to broadcast their series.
Aside from its dramas and boys' love/girls' love series airing on primetime every 20:30 ICT slot on GMM25, GMMTV also produced variety shows that air on GMM25 and ONE31. Every show's full episode catch-up is available via GMMTV's YouTube channels as well as other social media platforms and partner streaming services.
Online shows
GMMTV is also releasing exclusive online shows through their YouTube channels; including TikTok and Facebook, as well as other social media platforms and partner streaming services.
Arm Share with Arm Weerayut – alternate Wednesdays (since April 16, 2019) (6:00 pm ICT)
Based on 2 Stories – monthly when two TV series are airing within the same timeframe (since August 15, 2025) (6:00 pm ICT)
The Trio Invites You to Eat by Pepsi Mitrchuankin with Junior Panachai, Jan Ployshompoo and Book Kasidet – Last Friday of every month (since June 26, 2026) (6:00 pm ICT)
↑Some defunct shows may still be returning for special episodes.
↑new iteration of Lun Aroi Free Pepsi Kho Liang Dai Pa
Special shows
Special show is a documentary program presenting GMMTV's drama, television series and other projects, including cast and crew interviews, behind-the-scenes, and footage from the production. It normally airs a week before the first episode or after the last episode on GMM25 and GMMTV's official YouTube channel.
GMMTV has been producing original soundtracks and covers under the label GMMTV Records. The vocalist(s) of a song may be either an artist under GMMTV or any subsidiary of GMM Grammy conglomerate.
GMMTV revealed its brand new record label Riser Music on January 20, 2023, consisting Perawat Sangpotirat (Krist), Vachirawit Chivaaree (Bright), and Korapat Kirdpan (Nanon) as the initial artist roster. Later, on April 5, 2023, GMMTV held the press conference and showcase to officially launch the record label in Get Rising To Riser, along with the presentation of its label manager, Kangsomks (Tanatat Chaiyaat) and the two new groups of artists, namely LYKN, a boy group of winners from Project Alpha and SIZZY, a girl group who was previously under GMMTV Records.
Benetone Films T&B Global Media (co-production) Slap Monsters (co-production) PTG Entertainment (co-production) W Empire (co-production)
Drama
Most of GMMTV's drama and television series plot and screenplay are based on or adapted from fictions and novels.
Currently, GMMTV-produced series and dramas air from Mondays to Sundays at 8:30-9:30 pm (ICT) through Channel GMM25, while the full uncut version of series' episodes are made available right after airing or delayed telecast through their respective partner streaming services, (Such as AIS Play, Viu, WeTV, Disney+ Hotstar and oneD).
The divided portions of series' episodes will be airing simulcast for international viewers through GMMTV's official YouTube channel. These may be supplemented by English subtitles or captions.
On 23 September 2020, GMMTV issued an official statement on the cancellation of the following series due to the COVID-19 pandemic:
Year
Title
Thai title
Co-production company(s)
Notes
2020
Devil Sister
รักของนางร้าย
Keng Kwang Kang Waisai
Resurrected in 2022 as Devil Sister แอ๊บร้ายให้นายไม่รัก
Military of Love
กองร้อยอินเลิฟ
Boonnum Production
On 22 November 2022, GMMTV announced during its "2023 DIVERSELY YOURS" conference that following series was cancelled due to scheduling conflicts.
Year
Title
Thai title
Co-production company(s)
Notes
2022
You Fight, and I Love
พี่ช้าง
Anda99
Based on the novel "Chang Thai หนูเป็นเมียพี่ช้าง"
On 28 November 2025, GMMTV announced the termination of the following series production due to the controversy surrounding the author.
Year
Title
Thai title
Co-production company(s)
Notes
2026
Replay
ย้อนรักเก่า ให้เรารักใหม่
Keng Kwang Kang Waisai
Adapted from the novels "Replay 1: Captain Plawan" (Replay 1: กัปตันปลาวาฬ), "Replay 2: Doctor Songkran" (Replay 2: คุณหมอสงกรานต์), and "Replay 3: God JJ" (Replay 3: เทพเจ้าเจเจ) by Shernara (เฌอนารา).
Events held abroad are not directly organized by GMMTV but in cooperation with foreign corporations and organizers, including exhibitions and fan Meeting events.
2,401.26 million baht (2023)
220.96 million baht (2023)
