GoMo (or GOMO) is the name of four independently operated, online-only mobile telephone flanker brands. Although they share the same name and digital-only business model, GoMo services are operated independently under different parent companies in various countries.
GoMo primarily offers SIM-only mobile services with online sign-up, app-based account management, and no in-person customer service. While the brand markets itself as digital-only, in some countries such as the Philippines, SIM cards are also distributed through physical retail outlets (e.g., convenience stores and malls).
History and Market Presence
GOMO Singapore was the first to launch, on 25 March 2019, using the Singtel mobile network.
GOMO Thailand was launched in May 2020 and is operated by Advanced Info Service, a partly owned Singtel subsidiary. The service was marketed with a low-cost, app-based subscription model.
GOMO Philippines launched on 1 October 2020, and is operated by Globe Telecom, another partly owned Singtel subsidiary. It became the country’s first fully digital telco and surpassed 1 million subscribers by 2021.
GoMo Ireland was launched on 15 October 2019, using the Eir mobile network. It gained attention for its €9.99 unlimited plan and had over 250,000 customers by October 2020.
GoMo Switzerland launched on 16 November 2021 using the Salt Mobile network. Like its Irish counterpart, it offered digital-only, low-cost SIM plans.
GoMo Cyprus launched in November 2024 and is a trading name of Epic Ltd. Unlike the other GoMo brands, it is not affiliated with Singtel, Eir, nor Salt Mobile. GoMo Cyprus debuted with a €5.99/month promotional plan, later rising to €9.99/month.
GOMO Australia was operated by Optus, a wholly owned subsidiary of Singtel. The service launched in 2020 but stopped accepting new customers on 1 June 2023, and all services officially ceased on 15 December 2023.
Products and services
Singapore
GOMO Singapore provides contract-free SIM-only plans with varying data and roaming options. As of 2025, their popular plan includes:
Users can convert data into call minutes or SMS using the app (“Mo Creds”).
The service is fully digital, with SIMs available online and in physical retail outlets.
Ireland
GoMo Ireland offers a single SIM-only postpaid mobile plan that includes:
Unlimited calls to Irish mobiles and landlines
Unlimited texts to Irish mobiles
120 GB of 4G/5G data (with unlimited lower-speed data thereafter)
10 GB of EU roaming data The service is managed entirely online via the GoMo website.
Switzerland
GoMo Switzerland offers a SIM-only plan with free activation fees that includes:
GoMo
Unlimited local calls and SMS
Unlimited domestic 4G/5G data
Promotional price of SFr9.95/month for the first 50,000 customers as of April 30, 2025 and SFr12.95/month
GoMo+
Unlimited local calls and SMS
Unlimited domestic 4G/5G data + 5GB Europa
GoMo Europe
Unlimited local calls and SMS
Unlimited domestic + Europa 4G/5G data (20GB Highspeed)
Price SFr19.95/month
The service is provided by Salt and positioned as a budget digital offering.
Cyprus
GoMo Cyprus, operated by Epic Ltd., provides a single SIM-only plan that includes:
Unlimited national calls and SMS
Unlimited 5G mobile data, with a fair use limit of 100GB per month (after which speeds are reduced with no extra charge)
14 GB of EU/EEA roaming data, in line with the "Roam Like at Home" policy and GoMo’s fair usage policy
Fixed monthly price of €9.99 (launched at €5.99 for early users)
Services are managed online via the GoMo portal; no physical support centers are offered.
Customer service
GoMo does not provide customer support through phone lines or in-person service centers. Instead, all assistance is handled through digital channels such as live chat, email, mobile apps, and official social media platforms. This online-only support model is consistent with GoMo’s digital-first approach across all operating countries.
