Grinds Pouches
 | This article may require cleanup to meet Wikipedia's quality standards. The specific problem is: add more information about the company and fix formatting. (November 2026) |
| Grinds Pouches | |
|---|---|
 | |
| Type | Private |
| Industry | Caffeine Pouches |
| Founded | 2009 in San Luis Obispo, California |
| Founder | Matt Canepa Pat Pezet |
| Website | https://www.getgrinds.com/ |
Grinds Pouches, also knowns as Grinds Coffee Pouches or simply Grinds (stylized as GR1NDS) is a brand of caffeine pouches advertised as a healthy alternative to chewing tobacco. The company was founded in 2009 by Matt Canepa and Pat Pezet, making it one of the first caffeine pouches, nearly a decade before they rose to popularity in the mid-2020s. The original Grinds pouches were made with coffee grounds, but the company has also made energy and focus pouches with natural plant fibers, similar to other caffeine pouches currently on the market. Grinds was founded in California, and they are currently headquartered in Indiana.
Grinds was created while Canepa and Pezet attended college at Cal Poly, having met while playing for the college's baseball team. Their business pitch for a contest held by the university awarded them with $15,000, which was used for the initial production. Due to their connections in the world of baseball, word quickly spread and the brand gained popularity with Major League Baseball players. When asked about Grinds and its connection to baseball, Canepa said “We knew a bunch of players since we’d been playing with them in college. We’d played with them in the minor leagues. Word gets around very quickly inside the locker rooms.”
Grinds Coffee Pouches were featured in Season 4 of Shark Tank, where the company managed to get a deal with sharks Daymond John and Robert Herjavec. However, said deal died in negotiations. The promotion of Grinds on Shark Tank did boost their popularity, earning $330,000 the month the episode premiered.
References
- ↑ "The Grinds Story: Free Pizza and Shark Tank". Grinds Coffee Pouches. Retrieved 2026-11-04.
- ↑ "A cross between a nicotine pouch and an energy drink: What to know about caffeine pouches". NBC News. 2025-07-22. Retrieved 2026-11-04.
- ↑ Maclauchlan, Shawn (2015-05-15). "Grinds Coffee Pouches sold as alternative to tobacco". 12 On Your Side - WWBT, Richmond, VA. Retrieved 2026-11-04.
- 1 2 Mullaney, Julia (2023-09-18). "Where Is Grinds Coffee Pouches From Shark Tank Today?". Daily Meal. Retrieved 2026-11-04.
- ↑ "Coffee Pouch Maker Coming to Westfield". Inside INdiana Business. Retrieved 2026-11-04.
- ↑ Johnson, Seth (2020-08-28). "Grinds Coffee Pouches Opens New Headquarters In Westfield". Towne Post Network - Local Business Directory. Retrieved 2026-11-04.
- ↑ "Season 4, Episode 15 | Shark Tank". ABC. Retrieved 2026-11-05.
- ↑ "Grinds Coffee Pouches Shark Tank Update – Shark Tank Season 4". Shark Tank Blog. 2024-10-10. Archived from the original on 2026-07-16. Retrieved 2026-11-05.