H Beauty

H Beauty
Type	Subsidiary
Industry	Cosmetics
Founded	17 September 2020; 6 years ago (2020-09-17)
Number of locations	5 (2024)
Area served	United Kingdom
Products	Cosmetics skincare fragrances beauty products haircare products
Parent	Harrods Group
Website	Official website

H Beauty is a beauty store chain that operates exclusively outside of London city limits, with locations spanning between 23,000 square feet (2,100 m²) and 30,200 square feet (2,810 m²) of selling space. It is designed to gain market share beyond the reach of the flagship Harrods store.

The flagship Harrods department store unveiled its renovated 90,000-square-foot (8,400 m²) beauty department and 9,000-square-foot (840 m²) skincare department in June and October 2019, respectively. In November 2019, the group announced H Beauty as "a major extension to [their] current beauty business" that underscored their confidence in the beauty industry in the United Kingdom. Industry analysts stated that the specialty store concept was a defensive strategy in light of the retail apocalypse, which saw brick-and-mortar department stores disproportionately impacted.

The first location opened at the Lakeside Shopping Centre in Thurrock, Essex in September 2020, with four subsequent stores operating as of December 2024^[update]. The first location in Scotland (third overall) opened at St James Quarter in Edinburgh in December 2021.

H Beauty features beauty products from nearly 80 brands, compared to the nearly 250 brands carried at the flagship store. The target market consists of "younger, regional [customers]" that differs from the older, tourist traffic in Knightsbridge. Selling space ranges between 21,000 square feet (2,000 m²) at St James Quarter in Edinburgh, and 30,200 square feet (2,810 m²) at MetroCentre in Gateshead, Tyne and Wear.

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