Hello Kitty Party Land is a party video game inspired by a virtual board game, in which players control customizable avatars and can participate in 45 minigames themed after Sanrio characters such as Hello Kitty, Gudetama, and Cinnamoroll. Unlike other popular party video games, which focus on competitive play, Hello Kitty Party Land is focused on cooperative play; individual scores are not shown, and there are no sole winners. Players can also explore Party Town, where they can interact with Sanrio characters, take photos, and collect virtual stickers. Other gameplay activities include farming, fishing, drawing, and creating music.
In total, the game features 145 Sanrio characters, with some less well-known characters making their first appearances in 3D.
Development and release
Hello Kitty Party Land was first announced on April 21, 2026 as the first video game to be published under Sanrio Games, Sanrio's new in-house video game label. Sanrio Games collaborated with Sapporo-based video game development studio G-STYLE on development of the video game, which initially started in 2024 for the Nintendo Switch only. The game was released for the Nintendo Switch and Nintendo Switch 2 on October 29, 2026, with Bandai Namco Entertainment publishing the game in regions outside of Japan.
123梅園, ウララ (2026-06-27). "世界最速で体験プレイした『サンリオ パーティランド』は全編協力プレイで"なかよく"遊べる！ ミニゲーム以外にもスローライフも楽しめて遊び応えもたっぷり＆超カワイイ！"[I was the first in the world to play "Sanrio Party Land," and it's a game where you can play cooperatively and "get along" with others throughout! In addition to mini-games, you can also enjoy a slow-paced life, making it very engaging and super cute!]. Famitsu (in Japanese). Retrieved 2026-11-02.
12GameWith編集部 (2026-09-23). "【インタビュー】『サンリオ パーティランド』ボードゲームも釣りも農園もお絵描きも。親子3世代で遊べる「おもちゃ箱」"[[Interview] 'Sanrio Party Land': Board games, fishing, farming, drawing... A "toy box" that can be enjoyed by three generations of family.]. ゲームウィズ (in Japanese). Retrieved 2026-11-02.