Instant breakfast

Instant breakfast
TypeInstant food
CourseBreakfast

Instant breakfast typically refers to breakfast food products that are manufactured in a powdered form, which are generally prepared with the addition of milk and then consumed as a drink. Some instant breakfasts are produced and marketed in liquid form. The target market for instant breakfast products includes consumers who tend to be busy, such as students and working adults.

Etymology

Powdered instant breakfast has been described as a breakfast substitute, used as a quick meal replacement in place of traditional quickly prepared breakfast foods such as bacon and eggs, oatmeal and pancakes.

Brands

Carnation-brand Instant Breakfast (renamed Carnation Breakfast Essentials) was introduced in 1964. It is a powdered instant drink that is manufactured with protein, vitamins and minerals and sugar. It is typically prepared with milk, and is available in different flavors, such as chocolate, vanilla and strawberry. Powdered forms are marketed in individual-serving packets and in cans. Carnation also manufactures prepared bottled instant breakfast drinks in liquid form.

See also

References

  1. 1 2 Brand Positioning: Strategies for Competitive Advantage - Subroto Sengupta. pp. 5-6.
  2. 1 2 3 4 5 6 Consumer Behavior in Action: Real-Life Applications for Marketing Managers - Geoffrey P. Lantos. p. 45.
  3. ↑ "Carnation Breakfast Essentials gets a makeover for a new generation of sipping". 26 January 2022.
  4. ↑ The 1960s - Edward J. Rielly. p. 98.
  5. ↑ Breakfast: A History - Heather Arndt Anderson. p. 23.

Further reading