KQSR

KQSR
Broadcast area
Frequency100.9 MHz
BrandingK-Love
Programming
FormatContemporary Christian music
Ownership
Owner
History
First air date
September 5, 1986 (1986-09-05) (as KYXI)
Former call signs
  • KYXI (1984–1994)
  • KYJT (1994–2005)
  • KQSR (2005–2023)
Call sign meaning
"Star" (former branding)
Technical information
Licensing authority
FCC
12660
ClassA
ERP3,000 watts
HAAT80 meters (260 ft)
Transmitter coordinates
32°38′31″N 114°33′36″W / 32.642°N 114.560°W / 32.642; -114.560
Links
Public license information
Websiteklove.com

KQSR (100.9 FM) is a non-commercial radio station in Yuma, Arizona, also serving El Centro, California. The station carries a Contemporary Christian music format as K-Love. The station operates at 3,000 watts effective radiated power (ERP), making it a Class A station.

History

The station used to be known as KYJT "The Jet" and aired a classic rock format. In 2005, it adopted the slogan "Star 100.9" and aired an adult contemporary format.[citation needed] In December 2017, after its annual Christmas music programming, KQSR relaunched as hot adult contemporary station "Mix 100.9".

On December 15, 2023, KQSR flipped to a classic rock-leaning classic hits format as "100.9 The River"; before the change, Yuma had no rock or classic hits stations, whereas the "Mix" hot adult contemporary format directly competed with similarly-formatted KLJZ. Even though KQSR was the second-ranked station in the Yuma market in Eastlan's spring 2025 ratings–trailing only sister station KTTI–El Dorado Broadcasters agreed to sell the stations to K-Love Inc. for $375,000 in November 2025; K-Love reserved the call sign KYLK for KQSR. The sale initiated a wind-down of El Dorado's Yuma operations that also saw the closure of KBLU on February 28, 2026, ahead of a planned mid-March completion of the sale.

References

  1. ↑ "Facility Technical Data for KQSR". Licensing and Management System. Federal Communications Commission.
  2. ↑ "KQSR-FM 100.9 MHz - Yuma, AZ". radio-locator.com. Retrieved December 15, 2023.
  3. ↑ Venta, Lance (December 28, 2017). "A New Mix In Yuma". RadioInsight. Retrieved March 9, 2026.
  4. ↑ Venta, Lance (December 15, 2023). "KQSR Flips To Classic Hits". RadioInsight. Retrieved March 9, 2026.
  5. ↑ Venta, Lance (November 25, 2025). "K-Love Acquires Yuma Pair From El Dorado". RadioInsight. Retrieved March 9, 2026.
  6. ↑ Reynolds, Matt (February 17, 2026). "Form 380 - Transfer/Assignment Request". Licensing and Management System. Federal Communications Commission. Retrieved March 9, 2026.
  7. ↑ Venta, Lance (March 1, 2026). "KBLU Yuma Shuts Down". RadioInsight. Retrieved March 9, 2026.