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Broadcast area | Medford-Ashland, Oregon |
|---|---|
| Frequency | 96.9 MHz |
| Branding | Rock 96.9 The Rogue |
| Programming | |
| Format | Active rock |
| Affiliations | Compass Media Networks |
| Ownership | |
| Owner | Opus Broadcasting Systems |
| History | |
First air date | 1981 |
Former call signs |
|
Call sign meaning | Rogue, as in the Rogue Valley |
| Technical information | |
Licensing authority | FCC |
| 19553 | |
| Class | C |
| ERP | 25,000 watts |
| HAAT | 679 meters (2,228 ft) |
Transmitter coordinates | 42°22′56″N 123°16′29″W / 42.38222°N 123.27472°W |
| Translators |
|
| Repeater | 96.9 KROG-FM1 (Medford) |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | opusradio |
KROG (96.9 FM) is a radio station broadcasting an active rock music format. Licensed to Grants Pass, Oregon, United States, the station serves the Medford-Ashland area. The station is owned by Opus Broadcasting Systems.
The station is located in the OPUS Building in Northwest Medford near the intersection of Sage Road and Highway 238.
Starting in 1981, KFMJ had an adult rock format. Branded as "KFMJ 97" the station played a mix of popular rock and pop music.
In 1992, KFMJ became KYJC-FM as "K97" with a hot country music format, competing with KRWQ.
In 1996, after 105.1 "K-Rogue" dropped Hot AC for Country, 96.9 returned to pop music as KROG "97 FM The Rogue" with a hot adult contemporary format. KROG became more modern adult contemporary toward the end of the 1990s.
In the early 2000s, KROG rebranded as “Star 97” with hot adult contemporary. Not long after that, the station became “97 The Rogue” with an alternative format, which lead to a more rock-based sound as "New Rock 96-9 The Rogue" later in the decade.
With KZZE flipping from active rock to adult album alternative KYVL in 2015, KROG transitioned to active rock “Rock 96-9 The Rogue” by 2016.
KROG broadcasts on the following translators and booster:
| Call sign | Frequency | City of license | FID | ERP (W) | Class | FCC info |
|---|---|---|---|---|---|---|
| K232DB | 94.3 FM | Myrtle Creek, Oregon | 79262 | 10 | D | LMS |
| KROG-FM1 | 96.9 FM | Medford, Oregon | 160191 | 2,000 | D | LMS |
| K279AJ | 103.7 FM | Roseburg, Oregon | 13709 | 75 | D | LMS |