La Lucha

La Lucha Sanguchería Criolla
TypePrivate
IndustryRestaurants
Founded15 August 2009; 17 years ago (2009-08-15) in Miraflores, Lima
FounderCésar Taboada
Headquarters
Lima
,
Peru
Area served
Peru, Colombia, Chile, Mexico
ProductsSandwiches, juices
ParentLucha Partners
Websitelalucha.com.pe
Branch at Larco and Diez Canseco streets, Miraflores District, Lima, July 2025
Branch on Oscar Wilde street, Polanquito, Polanco, Mexico City, November 2026
Branch at Larco and Capac streets, Miraflores, Lima - Menu board, July 2025
Chicha Morada dispenser

La Lucha Sanguchería Criolla, commonly known as La Lucha, is a Peruvian chain of sangucherías (sandwich shops) serving criollo-style sandwiches and fresh fruit juices. Founded in 2009 in the Miraflores district of Lima, it has grown to more than a dozen locations across Peru and has expanded through franchising to Colombia, Chile and Mexico.

History

La Lucha was founded on 15 August 2009 by César Taboada, together with an American business partner, in Miraflores. Taboada, a native of Piura, had trained in mechanical and electrical engineering and accounting. The first shop occupied a premises of only 12 square metres. Despite the name, there was no "Lucha" behind the business; according to Taboada, the name refers to the lucha (struggle) of Peru's many small entrepreneurs.

The chain grew slowly at first. Taboada said that shopping centres had refused to rent to the company before it opened its shop facing Parque Kennedy in Miraflores, but began offering space afterwards; in 2012 it was preparing to open in the Larcomar mall. At the time it was opening about two locations a year. Soon after, it had shops in Miraflores, including Larcomar, and at the Óvalo Gutiérrez in San Isidro. By 2018 La Lucha had seven locations in Lima, one in Arequipa and three in Trujillo, as well as a branch at Jorge Chávez International Airport. Around the same time it opened a central production plant to standardize the products served across its shops. The plant, in Surquillo, supplies the chain's bread, fruit and other ingredients.

The chain is owned by Lucha Partners, which also operates the restaurant brands Siete Sopas, La Fuente de Soda and Pica Pollo. In 2023 the average spend per customer at La Lucha was S/ 25–30. In February 2025 the chain opened a shop in the Centro Comercial Cánepa in Gamarra, Lima's textile market district. By 2025 it had 18 locations in Peru, with five more planned in Lima.

Georgraphical presence

Peru

As of 2025-2026 there were an estimated 24 restaurants in Peru including in Lima, Trujillo, and Arequipa.


Geographical Coverage in Peru (partial list, November 2026)

#CityDistrict or areaBranchAddress
1LimaMirafloresDiagonalAvenida Diagonal 308
2LimaMirafloresLarco 999Avenida José Larco 999
3LimaMirafloresLarco 497Avenida José Larco 497
4LimaMirafloresLuchitaPasaje Champagnat 139
5LimaMirafloresÓvalo GutiérrezAvenida Santa Cruz 847
6LimaSantiago de SurcoEl PoloAvenida El Polo 709, Urban Plaza
7LimaSan MiguelPlaza San MiguelBoulevard Plaza Mantaro 34
8LimaSan MiguelLa MarinaAvenida de la Marina 790
9LimaCercado de LimaCentro CívicoReal Plaza Centro Cívico, Avenida Garcilaso de la Vega 1337
10LimaIndependenciaMegaPlazaAvenida Industrial 3698
11LimaIndependenciaPlaza NorteAvenida Alfredo Mendiola 1400, second floor
12LimaChorrillosPlaza Lima SurCenco Lima Sur, Avenida Paseo de la República
13LimaLa VictoriaParque CánepaCentro Comercial Parque Cánepa
14CallaoCallaoÓscar R. BenavidesAvenida Óscar R. Benavides 3866
15Lima—Gonzáles PradaCalle Gonzáles Prada 501
16CallaoCallaoJorge Chávez AirportJorge Chávez International Airport, international departures
17ArequipaHistoric CentreMercaderesCalle Mercaderes 116–118
18ArequipaCaymaMallplaza ArequipaAvenida Ejército 793
19Arequipa—Mall Aventura ArequipaAvenida Porongoche 500
20Trujillo—Mall AventuraMall Aventura Trujillo
21Trujillo—César VallejoAvenida Prolongación César Vallejo
22Trujillo—Mallplaza TrujilloMallplaza Trujillo

International

By 2023 there were La Lucha franchises in Santiago, Chile, and Colombia, and the company was looking at other cities in both countries, as well as at Ecuador and Spain.

Colombia

La Lucha's first location outside Peru opened in Bogotá in April 2018, on Calle 93 near the Parque de la 93, under a franchise held by Colombian partner Juan David Carrillo. As of November 2026 there were seven branches of La Lucha in Colombia, all in Bogotá: Plaza Claro, Mallplaza NQS, 85th street in Chapinero, 93rd street, Multiplaza, Unicentro and Parque La Colina (146th street).

Chile

In Chile, the brand was operated by Global Group Corporation (GGCorp), which in 2018 planned to open six locations in shopping malls there. A location in Costanera Center in Santiago did open in 2018, but then it closed in December 2023, although the company said that the absence from the mall "temporary".

Mexico

In 2024, La Lucha arrived in Mexico City with a shop in Polanquito, a dense, walkable restaurant district of the high-end Polanco district. As of November 2026, there is one other Mexico City location on the Río Lerma restaurant row located just behind some of the city's tallest skyscrapers lining the iconic boulevard, Paseo de la Reforma, in the Colonia Cuauhtémoc neighborhood.

Ecuador

As of 2025 the chain was preparing to enter Ecuador.

La Lucha serves Peruvian sánguches on bread baked in-house, with fillings such as lechón (roast pork), wood-fired turkey and the pan con chicharrón of fried pork with sweet potato. Its meats are also roasted in-house. The shops also serve fresh fruit juices and shakes, including lúcuma and guanábana. Several branches stay open until the early hours.

Reception

In a review for El Comercio, food critic Paola Miglio noted the queue at the Avenida Diagonal branch in Miraflores even in the late afternoon. In 2024 it won the sandwich shop category of the Summum awards, ahead of El Chinito.

Frommer's travel guide lists the Miraflores branch, and Culture Trip placed it first among Lima's street food spots, mentioning long lines every day of the week. Afar recommended it as a trustworthy place for fresh juice. Colombia's El Tiempo said that visitors in search of Lima’s cuisine were almost certain to end up eating La Lucha's sandwiches.

References

  1. 1 2 3 "Sanguchería La Lucha: ¿Cuál es el origen del nombre, quién es su dueño y por qué es tan exitosa?". Perú Retail (in Spanish). Archived from the original on 17 April 2025. Retrieved 7 November 2026. el 15 de agosto de 2009, César Taboada Valdiezo, junto a su socio norteamericano [on 15 August 2009, César Taboada Valdiezo, together with his American partner]
  2. 1 2 3 4 García, Mayumi. "La Lucha se expande en tres países, mientras que Siete Sopas se asoma al exterior". Gestión (in Spanish). Archived from the original on 9 June 2026. Retrieved 7 November 2026. con 18 locales a nivel país, sumará cinco locales más en Lima [with 18 locations nationwide, will add five more in Lima]
  3. ↑ "Quién es el dueño de La Lucha Sanguchería, restaurante exitoso en Colombia". Pulzo (in Spanish). Archived from the original on 20 July 2025. Retrieved 7 November 2026. un emprendedor piurano con formación en ingeniería mecánica, eléctrica y contabilidad [an entrepreneur from Piura trained in mechanical and electrical engineering and accounting]
  4. ↑ "La Lucha: cómo surgió una de las sangucherías más exitosas del Perú". Mercado Negro (in Spanish). Archived from the original on 30 January 2023. Retrieved 7 November 2026. en un pequeño local de 12 de metros [in a small premises of 12 metres]
  5. ↑ "Sangucherías La Lucha abriría un nuevo local en Larcomar". Perú Retail (in Spanish). 14 February 2012. Archived from the original on 4 November 2024. Retrieved 7 November 2026. Antes de tener la sanguchería frente al Parque Kennedy, los centros comerciales no nos aceptaban. [Before we had the sandwich shop facing Parque Kennedy, the shopping centres wouldn't accept us.]
  6. ↑ "La Lucha contaría con 6 locales en el 2013". Perú Retail (in Spanish). 13 August 2012. Retrieved 7 November 2026. Estamos inaugurando dos locales por año. [We are opening two locations a year.]
  7. ↑ "La Lucha lanzará hamburguesas". Gestión (in Spanish). Archived from the original on 15 May 2024. Retrieved 7 November 2026. se ubican en Miraflores (incluyendo su presencia en Larcomar) y en San Isidro [are located in Miraflores (including its presence in Larcomar) and in San Isidro]
  8. 1 2 "La Lucha Sanguchería abrirá sus primeros locales en Colombia". Perú Retail (in Spanish). 3 April 2018. Retrieved 7 November 2026. en Perú La Lucha tiene 7 locales en Lima, 1 en Arequipa y 3 en Trujillo [in Peru La Lucha has 7 locations in Lima, 1 in Arequipa and 3 in Trujillo]
  9. ↑ "Ocho empresas peruanas alistan ingreso a Colombia". Gestión (in Spanish). Archived from the original on 17 November 2025. Retrieved 7 November 2026. abrió un local en el aeropuerto Jorge Chávez [opened a location at Jorge Chávez airport]
  10. ↑ "Lucha Partners planea abrir 10 locales en 2024 y alista nueva marca para el público juvenil". Infomercado (in Spanish). Archived from the original on 25 July 2025. Retrieved 7 November 2026. dueño de La Lucha Sanguchería, Siete Sopas, La fuente de Soda y Pica Pollo [owner of La Lucha Sanguchería, Siete Sopas, La Fuente de Soda and Pica Pollo]
  11. 1 2 Guardia Quispe, Karen (14 July 2023). "Siete Sopas y La Lucha Sanguchería, ¿a qué distritos llegarán este año?". Gestión (in Spanish). Archived from the original on 20 April 2026. Retrieved 7 November 2026. El ticket promedio de La Lucha Sanguchería oscila entre los S/ 25 y S/ 30 [The average ticket at La Lucha Sanguchería ranges between S/ 25 and S/ 30]
  12. 1 2 "La Lucha Sanguchería se expande con un nuevo local en el emporio comercial de Gamarra". Perú Retail (in Spanish). Archived from the original on 27 October 2025. Retrieved 7 November 2026. la apertura de "La Lucha Sanguchería" en el Centro Comercial Cánepa [the opening of "La Lucha Sanguchería" in the Cánepa Shopping Centre]
  13. ↑ ""La Lucha Sanguchería" llega al corazón del emporio textil". Caretas (in Spanish). Retrieved 7 November 2026. Traer 'La Lucha' aquí es un homenaje a los peruanos y a su esfuerzo diario [Bringing 'La Lucha' here is a tribute to Peruvians and their daily effort]
  14. ↑ "Boletín" (PDF) (in Spanish). Vol. 2025, no. 4. Consulado General del Perú en México. 30 April 2025. p. 5. Retrieved 8 November 2026. Tiene 24 locales en el Perú
  15. ↑ "La Lucha Sanguchería: Crecer de manera espectacular" [exceeds 23 stores]. Franquicia Mejor (in Spanish). 17 February 2026. Retrieved 8 November 2026. supera los 23 locales
  16. ↑ "La Lucha Sanguchería Criolla – locations in Lima, Peru". Google Maps. Google. Retrieved 8 November 2026.
  17. 1 2 3 "Sanguchería La Lucha abre dos sedes en Bogotá". El Tiempo (in Spanish). Archived from the original on 8 May 2022. Retrieved 7 November 2026. abrir la primera sede de la popular sanguchería fuera de su país [to open the first branch of the popular sandwich shop outside its country]
  18. ↑ "La Lucha Sanducheria". sites.google.com (in Spanish). Colombia. Archived from the original on 8 November 2026. Retrieved 8 November 2026.
  19. 1 2 "La Lucha Sanguchería planea abrir seis locales en malls de Chile". Perú Retail (in Spanish). 3 September 2018. Retrieved 7 November 2026. Global Group Corporation (GGCorp) que maneja la marca [Global Group Corporation (GGCorp), which manages the brand]
  20. ↑ Gatica, Loreto (26 September 2018). "La Lucha: la sanguchería más popular de Perú acaba de abrir en Santiago". La Tercera (in Spanish). Retrieved 8 November 2026.
  21. ↑ "Post by La Lucha Sangucheria Peruana on Instagram". www.instagram.com. 29 December 2023. Retrieved 8 November 2026. queremos informarles que este 31 de diciembre cerraremos las puertas de nuestra querida sanguchería en el Mall Costanera Center y nos despedimos temporalmente de este espacio
  22. ↑ "La Lucha Sanguchería Criolla, un pedacito de Perú en México". El Universal (in Spanish). Archived from the original on 20 July 2025. Retrieved 7 November 2026. Dirección: Emilio Castelar 111-Local-F, Polanco, CDMX [Address: Emilio Castelar 111, Unit F, Polanco, Mexico City]
  23. ↑ "La Lucha: la icónica sanguchería peruana llegó a la CDMX". Food & Pleasure (in Spanish). Archived from the original on 13 December 2025. Retrieved 7 November 2026. La Lucha, la icónica sanguchería peruana, ha llegado a Polanco [La Lucha, the iconic Peruvian sandwich shop, has arrived in Polanco]
  24. ↑ "La Lucha, C. Río Lerma 310, Cuauhtémoc, 06500 Ciudad de México, CDMX". Google Maps. Retrieved 8 November 2026.
  25. 1 2 "¿El Chinito o La Lucha?: Premios Summum 2024 revela cuál es la mejor sanguchería del Perú". El Popular (in Spanish). 24 September 2024. Archived from the original on 11 October 2025. Retrieved 7 November 2026. La Lucha Sanguchería Criolla se llevó el primer puesto en la mencionada categoría [La Lucha Sanguchería Criolla took first place in that category]
  26. ↑ "The Best Peruvian Restaurants in Lima". Culture Trip. Archived from the original on 28 February 2024. Retrieved 7 November 2026. La Lucha, perfect for a meal on a budget or a post-bar stop
  27. 1 2 "La Lucha Sangucheria". Frommer's. Archived from the original on 26 May 2024. Retrieved 7 November 2026. Sandwiches S/8–S/20
  28. ↑ Miglio, Paola. "Crítica gastronómica: La Lucha de Av. Diagonal". El Comercio (in Spanish). Retrieved 7 November 2026. La Lucha de Av. Diagonal, Miraflores, ya tiene cola [La Lucha on Av. Diagonal, Miraflores, already has a queue]
  29. ↑ "The Top 10 Street Food Spots In Lima, Peru". Culture Trip. Retrieved 7 November 2026. you'll find a long line of customers waiting
  30. ↑ "Óvalo Gutiérrez". Afar. Archived from the original on 11 June 2026. Retrieved 7 November 2026. a reputable place, such as La Lucha