Lego Play

Lego Play
Original authorThe Lego Group
ReleaseJuly 1, 2024
Operating systemiOS, Android
TypeSocial media
Video game

Lego Play is a mobile app created by the Lego Group and released in July 2024. Acting as the replacement for the Lego Life social media app, it contains other features including minigames, the ability to design virtual creations, as well as a stop motion maker.

History

The platform first entered beta testing under the name Lego Test Zone on the Google Play in September 2023. Lego Play was officially released on July 1, 2024. At the same time, it was announced that Lego Life, the original social media app released by the Lego Group, would be retired the next month. While different from the Lego Life app, it still has the feature for users to post creations.

According to them, the Lego Life app had been developed for a more social media-focused generation, while Lego Play was developed for Generation Alpha, who they believed to be more focused on gaming. The app had received over five million downloads by the end of 2024.

In August 2025, the Lego Group partnered with Aardman Animations to produce the Boop series of animated shorts. Users of the app were encouraged to use the built-in stop motion maker to complete the story.

In September 2025, it was reported that users in Australia may be required to be at least 16 to join the app as part of Australia's ban on social media for users under that age. However, the app was ultimately among the ten platforms excluded from the ban.

References

  1. ↑ Verbrugge, Kieron (2024-08-13). "LEGO Has Launched A New Kid-Safe App Where Fans Can Create And Share Their Builds". Press Start. Retrieved 2026-07-17.
  2. ↑ Astle, Aaron (2024-07-19). "New release roundup: The best new mobile games from Subway Surfers City to Lego Play". PocketGamer. Retrieved 2026-07-17.
  3. ↑ "LEGO® Play: Creative Community". Jason Ralls. Retrieved 2026-07-17.
  4. 1 2 "LEGO Play is the new app replacing LEGO Life". Blocks Magazine. 2024-08-01. Retrieved 2026-07-17.
  5. ↑ "New LEGO Play App Launched". Thumb Culture. Retrieved 2026-07-17.
  6. ↑ Price, Julian (2024-08-13). "Review | LEGO launches new app for kids - 'LEGO Play' (iOS)". Quest Daily. Retrieved 2026-07-17.
  7. ↑ Connell, Samantha (2024-08-13). "Get Creative on the 'LEGO Play' App". The Toy Insider. Retrieved 2026-07-17.
  8. ↑ "The LEGO Group Annual Report 2024" (PDF).
  9. ↑ Milligan, Mercedes (2025-08-11). "LEGO Group & Aardman Team Up to Inspire Creativity in Young Builders". Animation Magazine. Retrieved 2026-07-17.
  10. ↑ Lang, Jamie (2025-08-11). "Lego And Aardman Launch Boop Stop-Motion Kids Challenge". Cartoon Brew. Retrieved 2026-07-17.
  11. ↑ Milligan, Mercedes (2026-04-20). "LEGO & Aardman Launch 'Boop' Short Inspired by Kids' Creations". Animation Magazine. Retrieved 2026-07-17.
  12. ↑ Taylor, Josh (2025-09-24). "Australia's under 16s social media ban could extend to Reddit, Twitch, Roblox and even dating apps". The Guardian. ISSN 0261-3077. Retrieved 2026-07-25.
  13. ↑ "Which platforms are age-restricted?". eSafety Commissioner. Retrieved 2026-04-24.{{cite web}}: CS1 maint: url-status (link)