| Licor 43 | |
|---|---|
 | |
| Type | Private |
| Industry | Distilled beverages |
| Founded | 1924[citation needed] |
| Headquarters | Cartagena, Spain (main) |
| Products | Liqueurs |
| Parent | Zamora Company |
| Website | www.licor43.com |
Licor 43, or Cuarenta y Tres (Spanish for '43'), is a liqueur made in Cartagena, Spain.
Licor 43 was invented in 1946 by the siblings Diego, Angel, and Josefina Zamora, along with Emilio Restoy, Josefina's husband. The Licor 43 website states they based their recipe on the Liqvor Mirabilis (marvellous liquid), a golden, aromatic elixir produced and infused from local fruits and herbs in Carthago Nova during the 3rd century BCE. Liqvor Mirabilis was encountered by the Romans, when they conquered the region in 209 BC; despite the Romans banning its production and consumption, the Carthaginians continued producing in secret. This legend served as the inspiration for the Zamoras' invention of Licor 43.
The name of the modern-day liqueur originates from its use of 43 different ingredients; while its recipe is a secret, it is known to contain citrus and fruit juices, and to be flavoured with vanilla, among other aromatic herbs and spices. It contains 31% alcohol by volume.
As of 2011, it was the fastest growing premium liqueur in the world in its category, and is present in more than 60 countries. During a 2015 inquiry into the best-selling alcohols in The World's 50 Best Bars (the bar version of William Reed's The World's 50 Best Restaurants), Licor 43 was ranked as the 9th best-selling digestif worldwide. According to the International Wines and Spirits Record (IWSR), a data analytics company that tracks alcoholic beverage trends and measures country, category, and brand performance, Licor 43 was the fastest growing liquor of scale globally in 2017.
Mexican carajillos, which specifically calls for "licor del 43" as the alcohol combined with espresso and ice. In the Canary Islands, it is an essential ingredient for a barraquito, a variant of the highly popular cortado condensada (espresso with condensed milk) coffee.
A "mini-beer" is a Licor 43 cocktail designed to visually imitate a beer. A miniature pint glass is mostly filled with Licor 43 and topped with a chilled dairy-based liquid, such as heavy cream or Irish Cream. The colour of Licor 43 mimics the amber colour of a pale beer, and the dairy product mimics the white colour of a beer's foamy head. A common cocktail variation in Mexico is the “Sandrillo, which includes Licor 43 shaken with whole milk.
[The] Diego Zamora [beverage group] says [that as of 2011] the international growth in the last few years of more than 75% makes Licor 43 the fastest growing premium liqueur in the world in its category, with presence in more than 55 markets.
THE MOST INTERNATIONAL SPANISH SPIRIT
The first decade of the XXI century was driven by an unstoppable international expansion. We reached over fifty countries such as Australia, Germany, Mexico, and the USA, making it the most international premium Spanish liqueur of all time.
The most sold Spanish liquor in the world and present in more than 60 countries. Currently Licor 43 is the fastest growing premium liqueur in the world.
...Licor 43 - the fastest growing liquor of scale globally according to IWSR at 750,000 cases in 2017...