M-Hero

Dongfeng Motor Corporation M-Hero Automotive Technology Co., Ltd.
Native name
东风汽车集团股份有限公司猛士汽车科技公司
TypeState-owned Subsidiary
IndustryAutomotive
Founded2022; 4 years ago (2022)
Area served
China
Key peopleCao Dongjie (CEO)
Wang Jiong (Vice president & Chief brand officer)
ProductsElectric vehicles
Chinese name
Simplified Chinese猛士科技
Hanyu PinyinMěngshī Kējì
Websitem-hero.com

M-Hero is a marque jointly operated by Dongfeng Motor Corporation M-Hero Automotive Technology Co., Ltd. (Chinese: 东风汽车集团股份有限公司猛士汽车科技公司) and M-Hero Automotive Technology (Xiangyang) Co., Ltd. (Chinese: 猛士科技（襄阳）有限公司).

M-Hero (Dongfeng) is a Chinese state-owned subsidiary of Dongfeng Motor Corporation specializing in body-on-frame high-performance off-road electric vehicles. M-Hero (Xiangyang) is a joint venture between Government of Xiangyang, Dongfeng Motor Corporation, and Dongfeng-Nissan. M-Hero (Xiangyang) specializes in developing lightweight off-road SUVs.

The brand name "Mengshi" (猛士, literally: Fierce warrior) is inherited from Dongfeng's military vehicle line. M-Hero focuses on producing advanced electric vehicles (EVs) and extended-range electric vehicles (EREVs) for the civilian market.

History

M-Hero was established in 2022 as a subsidiary of Dongfeng Motor Group (DFG), a listed company under the larger Dongfeng Motor Corporation (DFM). While M-Hero operates in the consumer automotive sector, Dongfeng Mengshi (东风猛士), a separate entity under DFM, focuses on military vehicle production. The distinction between the two brands lies in their parent companies and market focus, with DFM's military operations being largely classified.

In 2023, M-Hero unveiled its first production model, the M-Hero 917, a full-size luxury off-road SUV available in both EV and EREV configurations. The vehicle boasts over 1,000 horsepower and a range of 505 kilometers (314 miles), positioning it as a high-performance competitor in the luxury EV market.

M-Hero Automotive Technology (Xiangyang) Co., Ltd.
Native name
猛士科技（襄阳）有限公司
TypeState-owned
IndustryAutomotive
Founded2025; 1 year ago (2025)
Number of locations
Xiangyang City, Hubei Province, China
Area served
China
ProductsElectric vehicles
OwnerGovernment of Xiangyang (47.2%)

Dongfeng Motor Corporation (41.9%)

Dongfeng Motor Limited (Dongfeng Nissan) (10.9%)
Websitem-hero.com

Brand sharing

In September 2025, Dongfeng Motor announced that it, along with Gvoernment of Xiangyang City, and Dongfeng Nissan, signed an investment agreement to establish a joint venture called M-Hero Automotive Technology (Xiangyang). The local state-owned enterprises of Xiangyang hold a 47.2% stake, DFM holds a 41.9% stake, Dongfeng Nissan holds a 10.9% stake. The company will collaborate with Huawei, sharing the M-Hero brand with M-Hero Technology, to develop lightweight off-road SUVs led by Yinwang under the new HI Plus Mode.

Products

M-Hero's product lineup focuses on high-performance luxury off-road vehicles. Key models include:

Current models of M-Hero (Dongfeng)

  • M-Hero 917 (2023–present), full-size luxury SUV, BEV/EREV
  • M-Hero M-Hunter (2024–present), full-size ROV, BEV/EREV
  • M-Hero M817 (2025–present), full-size SUV, PHEV/EREV

Current models of M-Hero (Xiangyang)

References

  1. ↑ "Breaking barriers: MHERO unlocks Wuhan's intelligent off-road power". Korea Herald. 2025-03-25.
  2. 1 2 "Dongfeng launches electric off-road brand M-Hero, unveils two concept vehicles". CNEV Post. 2022-08-28.
  3. ↑ "Dongfeng Launches New Hummer-Inspired Mengshi Brand With Two EV Concepts". Car Scoops. 2022-08-30.
  4. ↑ "Dongfeng Mengshi starts delivering luxury electric off-roader Mengshi 917". Gasgoo. 2023-09-19.
  5. ↑ "东风汽车集团有限公司-组织架构". www.dfmc.com.cn. Retrieved 2024-03-11.
  6. ↑ Opletal, Jiri (2023-04-05). "Dongfeng Mengshi M-Hero 917 EV production started. 1000 HP and 505 km range under the hood". CarNewsChina.com. Retrieved 2023-08-25.
  7. ↑ "21独家｜华为全面赋能东风新合资公司，押注智能越野车 - 21经济网". www.21jingji.com. Retrieved 2025-09-19.
  8. ↑ Bobylev, Denis (2023-01-12). "Mengshi M-Hero 917 Exposed With Over 1000 HP And 505 KM Of Range". CarNewsChina.com. Retrieved 2023-08-25.