There are legends that Cleopatra bathed in donkey milk daily for her complexion. These legends have not been confirmed. Historian Adrian Goldsworthy, author of Antony and Cleopatra, believes that Roman Empress Poppaea (wife of Nero) set this bathing fashion 80 years after Cleopatra's death, and only in modern times, through both being portrayed by Claudette Colbert in the 1930s, did Cleopatra get associated with bathing in milk.
Queens Catherine Parr and later Elizabeth I of England bathed in milk in the belief that it would make their skin appear more youthful and pale.
Tincture of benzoin was also referred to as a 'milk bath' in the United States in the 19th century, which could in some cases be confused for baths of cow milk, also popular at the time.
Lozi traditions describe the wealth of the Litunga (king) by saying that his wife, called Namayowa ta lole ("she who lacks nothing"), bathed in milk.:61
In the early 20th century, singer and Broadway star Anna Held was reported to bathe in milk daily. She was later quoted as having bathed in milk two times a week when living in Paris, finding it difficult to do so while traveling. Her husband Florenz Ziegfeld Jr. later reported to the press that she bathed in milk daily and set up photo shoots so that reporters could photograph the milk being delivered to her.
A buttermilk bath was also a common historical bathing technique for show animals and remains in practice today (such as for pigs and dogs).
In folklore
According to scholars, milk baths were used "as a recipe for beauty", as well as for healing and rejuvenation.
In 2017 a widely discussed piece of art of a hoax advert in which a woman adverts for having men bath in her milk and watch them, found many inquiries of interest.