Monetate

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Monetate, Inc.
Type	Private
Industry	Software, personalization
Founded	2008
Founder	David Brussin, David Bookspan
Headquarters	Dallas , United States
Key people	Steve Maher, CEO
Products	Personalization, experimentation and product recommendation software
Owner	Centre Lane Partners
Website	www.monetate.com

Monetate, Inc. is an American software company that provides personalization, experimentation, and product recommendation software for digital businesses. The company was founded in 2008 in Conshohocken, Pennsylvania, by David Brussin and David Bookspan. It is headquartered in Dallas, Texas.

History

Monetate was founded in January 2008 by David Brussin and David Bookspan in Conshohocken, Pennsylvania. The company developed software for online marketers to test, target, and personalize digital customer experiences.

In July 2014, Monetate had about 230 employees.

In October 2019, Monetate was acquired by Kibo, a cloud commerce provider owned by Vista Equity Partners, for an undisclosed sum. Kibo later combined Monetate and Certona within its personalization business.

In October 2022, Kibo sold its personalization business to Centre Lane Partners, which relaunched the business as a stand-alone company under the Monetate brand. Brian Wilson, then Kibo's chief operating officer, became Monetate's chief executive officer after the transaction.

In February 2025, Monetate appointed Steve Maher as chief executive officer. In June 2025, Monetate acquired SiteSpect, a company that provides A/B testing and digital experience optimization software.

References