Naranja X (NX; formerly known as Tarjeta Naranja) is an Argentinefintech company with headquarters in Córdoba and Buenos Aires. Founded in 1985, Naranja X offers a wide range of financial services, including loans, credit cards, and other financial products within its ecosystem.
History
Founded in 1985, Tarjeta Naranja started in Córdoba with the goal of providing in-house financing to customers of the Salto 96 sports store, created by entrepreneurs and physical education teachers David Ruda and Gerardo Asrin. Gerardo Asrin died in 2017.
In 1995, Banco Galicia became a shareholder, acquiring 49% of the shares, which drove Tarjeta Naranja's expansion across Argentina and the introduction of new financial services and plans. This support quickly accelerated the company's growth, leading the bank to increase its stake from 49% to 80% in 1998 through capital contributions and by purchasing additional shares from Ruda and Asrin.
The company then focused on providing financial services, primarily through credit cards. Over the years, Naranja X has expanded its services and established a broad network of branches and customer service points throughout the country.
Naranja X offers a variety of financial products, including credit cards, personal loans, and insurance.
In 2017, the company rebranded as Naranja, aiming to expand its product portfolio. In 2018, it merged with Tarjeta Nevada, extending its presence to Mendoza and San Juan.[citation needed]
With two main offices in Córdoba and Buenos Aires, Naranja X has established a presence across Argentina with a network of over 180 branches.
Products
The financial services offered by Naranja X to consumers vary according to regulatory and commercial availability within Argentina. These include the following categories:
