Pepsi Raw

Pepsi Raw
Bottles of Pepsi Raw
TypeCola soft drink
ManufacturerPepsiCo
OriginUnited Kingdom
Introduced2008
Discontinued2011; 15 years ago (2011)

Pepsi Raw is a cola soft drink created by PepsiCo and Britvic, marketed as a "Sparkling Cola Drink with Natural Plant Extracts". It was first launched in February 2008 in Britain, targeting upmarket pubs. in 2010, Pepsi Raw was launched in Norway, and in 2011 was launched in Australia.

Ingredients

Marketing

Cans of Pepsi Raw

Pepsi Raw was made with naturally sourced ingredients and contained no artificial flavourings, colourings, preservatives, and sweeteners. Its advertising emphasized those ingredients and promoted the drink as a natrual alternative to other colas.

A marketing campaign called "Natural Born Cola" was launched to promote the product. Promotional teams distributed samples at grocery stores, shopping malls, train stations, and offices in key cities. The campaign distributed 1,295,500 bottles of Pepsi Raw. According to the campaign's reported results, 82% of consumers liked the taste and 75% said they would buy it.

Discontinuation

In September 2010, it was announced that Pepsi Raw was to be withdrawn from the British market. Production of the drink in Norway was discontinued in May 2011 due to low demand.

Legacy

Pepsi Natural

A 12 fl oz bottle of Pepsi Natural

In March 2009, PepsiCo introduced Pepsi Natural in the United States and New Mexico.The drink had a similar recipe toPepsi Raw and was marketed as a cola made with natural ingredients. Pepsi Natural was removed from the market in 2010.

Pepsi Nama

Pepsi Nama [yue; zh] was introduced in Japan in 2021 by Suntory, PepsiCo's Japanese distributor. Its marketing emphasized the use of cola spices were not heated during production, making the drink natural.Its Japanese product name's kanji character '生' (nama) is commonly translated as 'Raw' in English. Despite the similarity in their names, Pepsi Nama and Pepsi Raw are separate products. Unlike Pepsi Raw, Pepsi Nama is available in multiple flavors. PepsiCo produces the drink for the Mainland China market, with distribution to Hong Kong and Macao. Taiwanese food market, Vedan produces Pepsi Nama for the Taiwanese marker.

Notes

  1. ↑ Some focused sources write that they are different according to a representative of PepsiCo, and that their caloric densities are not the same according to their nutrition labels. Some sources vaguely regard them as the same, but they are only passing mentions.

See also

References

  1. ↑ "PEPSI RAW - Trademark Details". Justia Trademarks. Retrieved February 24, 2026.
  2. ↑ Dinkovski, Noli (2008-02-11). "Pepsi launches Raw". MorningAdvertiser.co.uk. Retrieved 2025-09-10.
  3. ↑ "Pepsi launch new drink made from 'all natural' ingredients - Times Online". www.timesonline.co.uk. Archived from the original on 2008-10-07. Retrieved 2025-09-10.
  4. ↑ "Pepsi Raw Experiential Marketing Results". iD Experiential. Archived from the original on 2010-08-05. Retrieved 2010-10-12.
  5. ↑ "Pepsi Raw removed from UK market". Marketing Week. Archived from the original on 2014-08-21. Retrieved 2011-01-13.
  6. ↑ "Kort karriere for Pepsi Raw". DinSide (in Norwegian Bokmål). Archived from the original on 2014-04-28. Retrieved 2025-09-10.
  7. ↑ "Beverage R&D: Health weighs in against costs | Beverage Industry". www.bevindustry.com. Retrieved 2025-09-10.
  8. ↑ "Pepsi Natural » Review of Pepsi's new "all natural" beverage sweetened with sugar - BevReview.com". www.bevreview.com. Archived from the original on 2016-04-07. Retrieved 2026-04-29.
  9. ↑ O'Reilly, Lara. "Pepsi's New Green Cola Looks Exactly Like Coca-Cola's New Green Cola". Business Insider. Archived from the original on 2019-03-08. Retrieved 2026-04-28.
  10. ↑ ""Raw Pepsi," the most refreshing flavor ever, is out in Japan, but how does it taste?". SoraNews24. 23 June 2021. Retrieved 14 September 2023.
  11. ↑ https://www.suntory.com/softdrink/company/business.html
  12. ↑ Murray, Dylan (2025-08-19). "The Japanese Pepsi Flavor That We're Desperate To Get In The US". The Takeout. Retrieved 2026-04-03.
  13. ↑ "Pepsi-VEDAN". www.vedan.com. Retrieved 2026-04-03.