Pixellot

Pixellot
Industrysoftware development, sports video creation
Founded2013
FounderGal Oz, Dr. Miky Tamir
Headquarters
Israel
Websitehttps://www.pixellot.tv/

Pixellot is a software development company focused on creation of automatic video and analytics for the sports market. It partners with leagues, football clubs, and federations worldwide, including MLB, colleges, CCAA, and high schools, NFHS, FC Barcelona, and serves broadcasters, such as ESPN.

The company is headquartered in Israel, with offices in Atlanta, Georgia, and Durham, North Carolina.

History

Pixellot was founded in 2013 in Israel by Gal Oz and Dr. Miky Tamir. In 2016, Pixellot partnered with Prozone, a Stats Perform company, to provide automated video production technology to English Premier Leagues clubs globally.

In 2018, Pixellot and PlayOn! Sports partnered to bring automated sports production to U.S. high school sports, such as broadcast school events on the NFHS Network.

In 2019, Pixellot acquired VidSwap, a sports video analysis and editing platform. In 2021, the company launched Pixellot Air, an automated recording and video analysis camera, designed with FC Barcelona. At the same time, the company signed a partnership with FloSports, the streaming service for live digital sports and original content, to provide AI-Automated Technology for over 700 games live on FloHoops.com.

In April 2022, Pixellot partnered with Genius Sports Limited, a sports technology company, for streaming distribution and distributing Pixellot's camera systems to leagues and federations across more than a hundred competitions worldwide.  

Pixellot AI-based technology served Spanish Ice Sports Federation, China Sports Media,  Argentine Football Association, Grupo Globo – Latin America's largest media group in Brazil, NTT West and Asahi Broadcasting Group HD in Japan, the Croatian Basketball Federation and Israeli Basketball Association, Chile's National Football Association, National Federation of State High School Associations, etc.

In October 2022, Pixellot together with Whistle Sports Network launched the original series, "My First Coach", hosted by Dell Curry.

Pixellot raised over $200 million in funding through four rounds: $3 million in 2014, $30 million in 2018, $16 million in 2020, and $161 million in June 2022.

In March 2023 Pixellot signed a multi-year deal with Chinese company Baidu to install 6,000 systems across China.

In September 2023 Pixellot signed a strategic partnership with the Portuguese Football Federation.

In October 2026, Pixellot launched their partnership with Basketball Australia to stream games online. But some venues were using the technology in June, months before the announcement, including for children's games. The streaming website claims children's games are private by default. But an independent investigation discovered that domestic violence victims were put at risk from filming, and video of children's games were available to a newly created account on the platform. Players (or their parents) had not given explicit, informed consent to be filmed, or have the video transferred or stored overseas. A mandatory fee will be charged to all players from next season.

An August 2026 analysis by privacy experts raised similar concerns, including pedophiles accessing images and video of children published online. The proposed model limited access to players, parents, and coaches, however, a later investigation found videos of children's games were freely available after account creation.

References

  1. ↑ WOODRUFF, JAY (March 8, 2022). "The 10 most innovative companies in sports in 2022". FastCompany. Archived from the original on February 13, 2023.
  2. ↑ "MLB Automates Draft League, Appalachian League Broadcasts With Pixellot". www.sportsbusinessjournal.com. Archived from the original on January 22, 2023. Retrieved February 15, 2023.
  3. ↑ Staff, S. V. G. (April 9, 2021). "Pixellot Inks Five-Year Deal With California Collegiate Athletic Association for Automated Video Capture, Analysis". Sports Video Group. Archived from the original on January 22, 2023. Retrieved February 15, 2023.
  4. 1 2 Staff, S. V. G. (September 23, 2022). "Pixellot Becomes Official Video Analytics Partner of the National Federation of State High School Associations". Sports Video Group. Archived from the original on January 22, 2023. Retrieved February 15, 2023.
  5. ↑ Director, Ken Kerschbaumer, Editorial (October 14, 2019). "ESPN Embraces Automated Production for Coverage of America East on Digital Platforms". Sports Video Group. Archived from the original on January 22, 2023. Retrieved February 15, 2023.{{cite web}}: CS1 maint: multiple names: authors list (link)
  6. ↑ Shemer, Simona (October 16, 2019). "ESPN Partners With Israel's Pixellot To Broadcast College Sports In Northeastern US". NoCamels. Archived from the original on September 24, 2021. Retrieved February 15, 2023.
  7. 1 2 "Pixellot raising $161 million at $500 million valuation". ctech. May 30, 2022. Archived from the original on January 22, 2023. Retrieved February 15, 2023.
  8. ↑ "Prozone and Pixellot Partner to Provide Most Advanced Real-Time Video Analysis Solutions to English Premier and other elite Football Clubs". Stats Perform. Archived from the original on January 22, 2023. Retrieved February 15, 2023.
  9. ↑ "Pixellot Signs Major Deal To Provide Automated Video To PlayOn! Sports". www.sportsbusinessjournal.com. Archived from the original on January 22, 2023. Retrieved February 15, 2023.
  10. ↑ Orbach, Meir (December 16, 2019). "Automated Broadcasting Company Pixellot Acquires VidSwap". CTECH - www.calcalistech.com. Archived from the original on January 22, 2023. Retrieved February 15, 2023.
  11. ↑ "Las cámaras de IA revolucionarán la retransmisión deportiva amateur por streaming". La Vanguardia (in Spanish). May 30, 2022. Archived from the original on September 19, 2022. Retrieved February 15, 2023.
  12. ↑ Spiro, James (March 4, 2021). "Pixellot launches Air, an AI-automated camera co-developed with FC Barcelona". CTECH - www.calcalistech.com. Archived from the original on January 22, 2023. Retrieved February 15, 2023.
  13. ↑ Staff, S. V. G. (January 6, 2022). "FloSports Taps Pixellot for World's Largest Collegiate Softball Event". Sports Video Group. Archived from the original on June 28, 2022. Retrieved February 15, 2023.
  14. ↑ "Pixellot's AI-Powered Cameras Are Transforming How Sports Are Covered". www.sporttechie.com. Retrieved February 15, 2023.
  15. ↑ "Pixellot Partners with Genius Sports for AI Automated Video Streaming". Jewish Business News. Archived from the original on June 27, 2022. Retrieved February 15, 2023.
  16. ↑ "Genius Sports, Pixellot streaming partnership". March 21, 2022. Archived from the original on January 22, 2023. Retrieved February 15, 2023.
  17. ↑ Milani @gbpackjerry, Jerry (February 14, 2018). "Ice Sports In Spain Get Boost From Live Streaming". Archived from the original on January 22, 2023. Retrieved February 15, 2023.
  18. ↑ Bridge, The Broadcast (December 10, 2020). "Pixellot Scales Auto-Production Of Chinese Basketball - The Broadcast Bridge - Connecting IT to Broadcast". www.thebroadcastbridge.com. Archived from the original on January 22, 2023. Retrieved February 15, 2023.
  19. ↑ "Genius Sports Expands Pixellot AI Cameras to 100+ Global Leagues, Federations". www.sportsbusinessjournal.com. Archived from the original on January 22, 2023. Retrieved February 15, 2023.
  20. ↑ Impey, Steven (December 6, 2019). "Globo invests US$3.3m in Pixellot's AI streaming technology". SportsPro. Retrieved February 15, 2023.
  21. ↑ Newswire, P. R. (March 26, 2020). "NTT West and ABC Group Form Pixellot Powered NTTSportict to Focus on Local Japanese Sports and Their Fanbases". China Money Network. Retrieved February 15, 2023.
  22. ↑ Staff, S. V. G. (September 15, 2022). "Pixellot Provides Automated Video, Data to Chilean Football Association for Talent Evaluation". Sports Video Group. Archived from the original on January 22, 2023. Retrieved February 15, 2023.
  23. ↑ Staff, S. V. G. (October 20, 2022). "Pixellot Launches Original Series, My First Coach, Hosted by Dell Curry". Sports Video Group. Archived from the original on October 21, 2022. Retrieved February 15, 2023.
  24. ↑ "PIXELLOT LAUNCHES ORIGINAL SERIES MY FIRST COACH HOSTED BY DELL CURRY NBA LEGEND AND FATHER OF STEPHEN AND SETH CURRY". Site Name. Archived from the original on November 28, 2022. Retrieved February 15, 2023.
  25. ↑ "Whistle Sports Network "My First Coach" – Dell Curry feature". Swarm and Sting. November 4, 2022. Archived from the original on January 22, 2023. Retrieved February 15, 2023.
  26. ↑ "Pixellot raises $3m from Chinese search giant Baidu - Globes". en.globes.co.il. December 7, 2014. Archived from the original on January 22, 2023. Retrieved February 15, 2023.
  27. ↑ Cadell, Cate (December 8, 2014). "Baidu Invests $3 Million In Israeli Startup Pixellot · TechNode". TechNode. Archived from the original on January 22, 2023. Retrieved February 15, 2023.
  28. ↑ "Pixellot picks up $30m". Global Venturing. September 12, 2018. Archived from the original on January 22, 2023. Retrieved February 15, 2023.
  29. ↑ "Israeli investment house part of Pixellot's $16m funding round". SportBusiness. June 26, 2020. Archived from the original on January 22, 2023. Retrieved February 15, 2023.
  30. ↑ Miller, Max (March 15, 2023). "Pixellot expands in China with Baidu deal". Broadcast. Retrieved March 20, 2023.
  31. ↑ Miller, Max. "Portuguese FA turns to automated production with Pixellot". broadcastnow. Retrieved September 8, 2023.
  32. ↑ "Basketball Australia and Pixellot partner to launch HoopsTV nationwide".
  33. ↑ https://www.ballaratbasketball.com/wp-content/uploads/2026/06/Ballarat-Basketball-and-Pixellot-Intergration-Details.pdf [bare URL PDF]
  34. ↑ https://www.hoopstv.com.au/
  35. 1 2 "Israeli AI streamed a Ballarat basketball game. Then an alleged family violence breach". October 4, 2026.
  36. ↑ "Basketball Australia considers Israeli AI tech to record junior games, sparking child safety fears". September 9, 2026.