Geely Radar

Radar New Energy Vehicle (Zhejiang) Co., Ltd.
TypeSubsidiary
IndustryAutomotive
FoundedJuly 2022; 4 years ago (2022-07)
HeadquartersHangzhou, Zhejiang, China
Area served
  • China
Key peopleLing Shiquan (CEO)
ProductsAutomobiles
ParentGeely Auto (100%)
Chinese name
Simplified Chinese雷达新能源汽车（浙江）有限公司
Hanyu PinyinLéidá Xīn Néngyuán Qìchē (Zhèjiāng) Yǒuxiàn Gōngsī
Website

Radar New Energy Vehicle (Zhejiang) Co., Ltd., commonly known as Geely Radar (Chinese: 吉利雷达; pinyin: Jílì léidá) or Geely Riddara outside China, is a subsidiary of Chinese vehicle manufacturer Geely Auto. The brand solely produces electric vehicles.

Details

Radar Auto is a brand focusing on electric "lifestyle vehicles", and as of 2024 offers one model, the Radar RD6 battery electric pickup truck. In the future, Radar will launch four new cars, including an SUV, a small pickup truck, a large SUV, and an all-terrain vehicle (ATV).

The company has its own research and development (R&D) facility in Hangzhou, Zhejiang and an electric vehicle production facility in Zibo, Shandong, where it manufactures the RD6.

In overseas markets, Radar Auto was rebranded as Riddara due to trademark resistance from Singaporean tyre company Omni United, which has a brand called Radar Tires.

In November, Radar Auto has been consolidated into Geely Auto.

Products

See also

References

  1. ↑ "Geely's Radar RD6 fully-electric dual-cab revealed". WhichCar. 2022-07-13. Retrieved 2024-04-04.
  2. ↑ Bobylev, Denis (2022-11-10). "Radar RD6 Electric Pickup Truck From Geely Launched in China For 24,600 USD". CarNewsChina.com. Retrieved 2024-04-04.
  3. ↑ Zhang, Phate (2022-09-29). "Geely's Radar brand begins pre-sales of RD6 electric pickup". CnEVPost. Retrieved 2024-04-04.
  4. ↑ Doll, Scooter (2022-07-12). "Geely launches new outdoors lifestyle marque Radar Auto to produce electric pickups, SUVs, and ATVs". Electrive. Retrieved 2024-04-04.
  5. ↑ Inwood, Alex; Stevens, Mike (2024-04-03). "Geely's Riddara RD6 electric ute set for Australia". WhichCar. Retrieved 2024-04-04.
  6. ↑ "雷达品牌并入吉利汽车集团_车家号_发现车生活_汽车之家". chejiahao.autohome.com.cn (in Chinese (China)). Retrieved 2024-11-13.
  7. ↑ "吉利控股集团整合雷达汽车，新能源皮卡品牌升级为一级组织 - 第一电动网". d1ev.com. Retrieved 2024-11-13.