Serenitea

Serenitea
TypePrivate
IndustryBeverage
FoundedDecember 19, 2008; 17 years ago (2008-12-19) in San Juan, Metro Manila, Philippines
FoundersPeter Chen
Juliet Herrera-Chen
Headquarters
San Juan
,
Philippines
Area served
Philippines
ProductsTeas, milk tea
Number of employees
Around 350 (2023)
Websiteiloveserenitea.com

Serenitea Cha Kitchen Inc. (d/b/a Serenitea) is a milk tea shop chain based in the Philippines.

History

Serenitea was founded by Peter Chen and his then-fiancée Juliet Herrera. To create the brand, the couple borrowed ₱800,000 (around US$18,000) from their parents. The first Serenitea branch opened in Little Baguio, San Juan, Metro Manila on December 19, 2008, and has since expanded to more than 70 branches nationwide.

Partnerships

Serenitea partnered with Filipino social enterprise Sip in 2017 to sell metal straws in selected branches within Metro Manila.

In 2023, Serenitea partnered with Pan de Manila to distribute Christmas-themed drinks based on the latter's ube halaya and yema spreads.

References

  1. ↑ Valle, Jocelyn (November 15, 2023). "Peter and Juliet Chen: Blending business and marriage". Daily Tribune. Concept and Information Group, Inc. Archived from the original on April 21, 2024. Retrieved April 21, 2024.
  2. ↑ Concepcion, Joey (November 11, 2013). "Ernst & Young's entrepreneurs of the year". The Philippine Star. Philstar Global Corporation. Retrieved September 14, 2024.{{cite web}}: CS1 maint: deprecated archival service (link)
  3. 1 2 Gaddi, Grace (January 21, 2013). "Twenty-something 'Serenitea' founder brews business success". GMA Integrated News. Archived from the original on July 31, 2017. Retrieved April 21, 2024.
  4. ↑ Villano, Alexa (November 15, 2010). "A cup of Serenitea". The Philippine Star. Philstar Global Corporation. Retrieved April 21, 2024.{{cite news}}: CS1 maint: deprecated archival service (link)
  5. ↑ Gopalan, Divya; Messmer, Lukas (August 5, 2015). "Entrepreneur Juliet Herrera-Chen's Path to Serenitea". The Wall Street Journal. Dow Jones & Company. Archived from the original on August 25, 2015. Retrieved June 16, 2016.
  6. ↑ "About Us". Serenitea. Retrieved April 21, 2024.
  7. ↑ de Guzman, Lucia Edna P. (October 17, 2017). "Steel straw company that started on Ateneo Trade has a social mission". BusinessWorld. BusinessWorld Publishing Corporation. Archived from the original on May 25, 2022. Retrieved April 21, 2024.
  8. ↑ "Christmas 2023: Serenitea partners with Pan de Manila for holiday drinks". ABS-CBN News. ABS-CBN Corporation. December 4, 2023. Retrieved September 14, 2024.{{cite news}}: CS1 maint: deprecated archival service (link)