
The Sergeant Morales Club was established in 1973 by Lt. Gen. George S. Blanchard to promoted the ideals of integrity, professionalism and leadership among army non-commissioned officers serving in the U.S. Army Europe (USAREUR) and is similar to the Sergeant Audie Murphy Club.
In addition to meeting all the eligibility requirements, a candidate must go before a competitive board before final approval. Once inducted, new members are given a commemorative medallion. After induction, members are expected to participate in community support activities that support the USAREUR command.
Military communities throughout USAREUR have their own chapters of the Sergeant Morales Club named after the fictional NCO. The chapters are associated with the U.S. Army, but are entirely self-funded and led. They sponsor community service events as well as professional development for army NCOs. It is regulated by USAREUR under AEA REG 600-2.
General Blanchard created the "myth" of Sergeant Morales as an exemplification of an ideal army NCO.
The story is that Sergeant Morales was assigned to U.S. Army Europe after completing his high school education. He was quick to integrate into his new unit and not shy about working hard with his soldiers. He made sure his soldiers were up to date on their training. He knew the personal details of every one of his soldiers. He counseled them on their careers often explaining both their strengths and weaknesses. He made sure that every soldier in his squad wore their uniform with pride. And in all areas of soldiering, Morales led by example. By the time he left Europe he had completed a two-year college degree.
