Serious Magic

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Serious Magic Inc.
Serious Magic Logo after acquisition by Adobe Systems
Type	Private company
Industry	Computer software
Founded	2001
Defunct	2006
Fate	Acquired by Adobe Systems
Successor	Adobe Systems
Headquarters	Folsom, California , United States
Products	Visual Communicator, Vlog It!, DV Rack
Website	www.seriousmagic.com

Serious Magic, Inc. was a software company based in Folsom, California, founded in 2001. The company developed video production and communications software targeting creative professionals, businesses, consumers and the education market. It was acquired by Adobe Systems in October 2006.

Products

Serious Magic's product line included:

• DV Rack — a direct-to-disk field recording and monitoring application, allowing videographers to use a laptop as a production monitor and recorder on location
• Visual Communicator — a video presentation and communications tool for business and education
• Vlog It! — a video blogging tool aimed at consumer and online publishers

Acquisition by Adobe

On 19 October 2006, Adobe Systems acquired Serious Magic Inc. and its product portfolio. The DV Rack and Visual Communicator products were subsequently integrated into Adobe's professional video toolset.

References

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