Surpass

Surpass
Product type	Antacid chewing gum
Owner	Mars, Inc.
Produced by	Wrigley Company
Introduced	2001
Discontinued	2003; 23 years ago

Surpass was a Wrigley antacid gum.

Description

Surpass was a brand of chewing gum released by Wrigley Healthcare. It was marketed as an antacid gum intended to treat heartburn.

History

Wrigley Healthcare began shipping the gum on February 19, 2001. Sales were below the company's expectations. Shipments of Surpass to retail outlets were discontinued in March 2003 due to lack of popularity.

References

↑ Wrigley Discontinuing Surpass Antacid Gum on nutraceuticalsworld.com. May 1, 2003
1 2 "Setting a New Pace". www.sec.gov. Retrieved 2023-05-04.
↑ "Wrigley Healthcare's Surpass Antacid Gum Shipping Feb. 19 :: Pink Sheet". 19 February 2001. Archived from the original on 2023-02-20. Retrieved 2023-05-04.
↑ "Wrigley to discontinue Surpass". confectionerynews.com. Archived from the original on 2020-08-10. Retrieved 2023-02-20.
↑ "Surpass Antacid Gum Marketing Strategy Shift Planned By Wrigley :: Pink Sheet". 4 March 2002. Archived from the original on 2023-02-20. Retrieved 2023-02-20.

External links

"Global Petcare, Food, Mars Wrigley and Edge Brands | Mars, Incorporated". Archived from the original on 2005-02-09. Wrigley's page on Surpass

This brand-name food or drink product–related article is a stub. You can help Wikipedia by adding missing information.

[1] Wrigley Discontinuing Surpass Antacid Gum on nutraceuticalsworld.com. May 1, 2003

[:0-2] 1 2 "Setting a New Pace". www.sec.gov. Retrieved 2023-05-04.

[3] "Wrigley Healthcare's Surpass Antacid Gum Shipping Feb. 19 :: Pink Sheet". 19 February 2001. Archived from the original on 2023-02-20. Retrieved 2023-05-04.

[4] "Wrigley to discontinue Surpass". confectionerynews.com. Archived from the original on 2020-08-10. Retrieved 2023-02-20.

[5] "Surpass Antacid Gum Marketing Strategy Shift Planned By Wrigley :: Pink Sheet". 4 March 2002. Archived from the original on 2023-02-20. Retrieved 2023-02-20.