Swapfiets
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| Swapfiets | |
|---|---|
| Type | Subsidiary |
| Industry | Bicycle rental |
| Founded | 2014 |
| Founders | Martijn Obers Dirk de Bruijn Richard Burger |
| Headquarters | , Netherlands |
| Key people | Marc de Vries (CEO) |
| Products | Bicycles, electric bicycles |
| Services | Bicycle subscriptions |
| Revenue |  €97.1 million (2025) |
 €7.0 million (2025) | |
| Parent | Pon Holdings |
| Website | swapfiets |
Swapfiets is a Dutch bicycle-subscription company headquartered in Amsterdam. Founded in Delft in 2014, it provides conventional bicycles and electric bicycles for a recurring monthly fee.
The company expanded from the Netherlands into other European markets. By 2025, Swapfiets had expanded to 45 cities across eight countries.
In 2026, Swapfiets acquired the German e-bike subscription company Dance. The combined customer base was around 290,000.
History
Swapfiets was founded in 2014 by Delft University of Technology students Martijn Obers, Dirk de Bruijn and Richard Burger. At first, Swapfiets rented bicycles mainly to students. The subscription covered repairs and replacement of the bicycle when needed. Steven Uitentuis joined Swapfiets at an early stage and later worked on the company's expansion.
Swapfiets first grew into other Dutch university cities and then moved into Belgium, Germany and Denmark. It was active in all four countries by 2020.
Ponooc had acquired a majority stake in Swapfiets by 2019. The company later became part of Pon Holdings.
In 2021, Swapfiets had more than 220,000 bicycles in 64 cities.
Swapfiets bought Dance in May 2026. The e-bike subscription company operated in Paris, Berlin and Hamburg and kept the Dance name after the takeover.
Business model and operations
Swapfiets differs from short-term bike-sharing services by assigning bicycles to individual subscribers for longer periods. The monthly fee includes use of the bicycle, maintenance and repairs. Bicycles that cannot be repaired quickly are replaced.
As of 2025, Swapfiets operates in the Netherlands, Germany, Belgium, Denmark, France, the United Kingdom, Spain and Austria.
See also
References
- ↑ "General Terms and Conditions". Swapfiets. July 2024. Retrieved 1 October 2026.
- 1 2 3 Brignall, Miles (13 June 2020). "'The Netflix of bikes': will a bicycle rental scheme catch on?". The Guardian. Retrieved 1 October 2026.
- 1 2 Pit, Henrico (19 August 2025). "Swapfiets dringt verlies iets terug, omzet stijgt". RetailTrends (in Dutch). Retrieved 1 October 2026.
- 1 2 3 "Swapfiets neemt Duitse e-bikeverhuurder Dance over". RetailTrends (in Dutch). 19 May 2026. Retrieved 1 October 2026.
- 1 2 "Student start-up nominated for Accenture Innovation Award". Delta. Delft University of Technology. 1 September 2015. Retrieved 1 October 2026.
- 1 2 3 Luimstra, Jelmer (22 May 2018). "Hoe Swapfiets Nederland massaal aan de huurfietsen helpt". MT/Sprout (in Dutch). Retrieved 1 October 2026.
- ↑ Luimstra, Jelmer (14 May 2019). "Ponooc heeft meerderheidsbelang Swapfiets, maar fietsbedrijf blijft 'onafhankelijk opereren'". MT/Sprout (in Dutch). Retrieved 1 October 2026.
- 1 2 Wood, Zoe (3 July 2021). "Cycle rental: get on your bike to beat the shops' stock shortages". The Guardian. Retrieved 1 October 2026.
- ↑ "Coronavirus: Bicycles are pushing aside cars on Europe's city streets". The Straits Times. Bloomberg. 4 July 2020. Retrieved 1 October 2026.
- 1 2 "Sustainability Report 2024". Swapfiets. 22 May 2025. Retrieved 1 October 2026.