TV3 Plus

TV3 Plus is a Baltic pay television channel owned by the Providence Equity Partners broadcasting to the community in the Baltic states. It was launched on 1 November 2003 in Latvia.

Its programming consists of simulcasts of many global entertainment shows, and, in the past, benefitted from MTG's ownership in STS Media and Peretz.

TV3 Plus was the second most popular channel in Latvia's Russophone market with a viewing share of 5.2% in May 2007, ahead of REN TV Baltic, but after the dominating First Baltic channel.

TV3 Plus, as with other channels of the All Media Baltics group in the Baltic states, switched to HD broadcasting on 26 July 2018.[non-primary source needed]

Since the Russian invasion of Ukraine, from 28 February 2022, TV3 Group has decided to stop rebroadcasting content produced in Russia, providing additional access to Ukrainian and world news channels. The original Estonian channel closed on 1 March 2022 being replaced by TV3 Life; the decision was taken weeks before the invasion of Ukraine started. However, the decision backfired and a new Estonian version opened one month later on 1 April. This version would close on 10 March 2025, being replaced by TV3 Gold, a series channel.

The Lithuanian version opened on 1 June 2022. It was created in response to the increase of illegal methods of receiving banned Russian channels.

References

  1. ↑ "Share of TV channels and TOP programmes, April 2007". TNS Latvia. 2007-06-13. Retrieved 2007-06-22.
  2. ↑ "All Media Baltics media group's TV channels in Latvia now available in HD". TV3 Group. 2018-07-26. Retrieved 2021-09-04.
  3. ↑ "TV3 Group приостанавливает распространение контента, созданного в России". Tv3.lv (in Russian). 2022-02-28. Retrieved 2025-06-15.
  4. ↑ ERR, Карел Вяхи (2022-01-27). "Русскоязычный телеканал 3+ прекращает вещание, вместо него появится канал TV3 Life для женщин". ERR (in Russian). Retrieved 2022-03-09.
  5. ↑ Postimees (2022-04-01). "В свободном вещании теперь восемь каналов: добавился 3+". Postimees (in Russian). Retrieved 2022-04-01.
  6. ↑ "TV3 Grupp Eesti toob turule uue telekanali TV3 Gold". Kroonika (in Estonian). Retrieved 2025-04-05.
  7. ↑ Delfi.lt (2022-05-17). "TV3 с июня начнет транслировать новый канал на русском языке". Delfi.lt (in Russian). Retrieved 2022-05-19.