Ten Motives

Ten Motives is a British electronic cigarette brand owned by British American Tobacco.

History

The Ten Motives company in Cheshire was founded by Art Devlin who, with Tony Jones, was the controlling shareholder.

In 2016 the company was taken over by British American Tobacco.

Controversies

In 2014, their advertising was ruled inaccurate due to it claiming it to be "the healthier smoking alternative" to smoking.

References

  1. ↑ "Ten Motives is plenty for BAT to expand in e-cigarettes", Dominic Walsh, The Times, 2 May 2016, p. 47.
  2. ↑ Matthew Goodman (2014-02-09). "Ecigarette pioneers in line for a packet". The Sunday Times. Archived from the original on April 2, 2014. Retrieved 2016-05-05.
  3. ↑ "VEC lands third British ecigarette company as industry booms | City A.M". City A.M. 2014-06-09. Retrieved 2016-05-05.
  4. ↑ "Ten Motives celebrate record growth in e-cigarette sector | News". Cheshire Today. 2015-04-02. Retrieved 2016-05-05.
  5. ↑ "British American Tobacco - British American Tobacco acquires UK e-cigarette company Ten Motives". www.bat.com. Retrieved 2025-01-23.
  6. ↑ John Reynolds. "E-cigarette ad banned over health claims | Media". The Guardian. Retrieved 2016-05-05.