Toni Schmader

Toni Schmader is a Professor and Canada Research Chair in social psychology at the University of British Columbia.

Education

Schmader earned a PhD in social psychology in 1999 from the University of California, Santa Barbara. Previously she earned a Bachelor of Arts degree summa cum laude Washington and Jefferson College.

Career

Schmader was named a Canada Research Chair in social psychology in 2010, receiving funding to "research the interplay between negative stereotypes, self-esteem, emotion, motivation and performance." Among her findings were that "women inhibit their own performance", getting higher scores on tests done under a fictitious name; and that girls are more likely to grow up believing that they can work outside the home if their fathers perform traditionally female domestic chores inside the home.

Publications

References

  1. ↑ "Canada Research Chairs". www.chairs-chaires.gc.ca. November 29, 2012.
  2. ↑ "Toni Schmader". UBC Social Identity Lab.
  3. ↑ Bellett, Gerry (27 March 2010). "Federal government gives UBC $11.4 million for research". The Vancouver Sun. Vancouver, British Columbia. p. A16. Retrieved 16 June 2019 – via Newspapers.com.
  4. ↑ Brooks, David (12 December 2012). "Men are dumber around women ... _ ... and other useful principles of social science". National Post. Toronto, Ontario. p. A15. Retrieved 16 June 2019 – via Newspapers.com.
  5. ↑ Shore, Randy (28 January 2013). "Study: Traditional dads more likely to raise 'girlie girls'". The Vancouver Sun. Vancouver, British Columbia. pp. A1, A2. Retrieved 16 June 2019.
  6. ↑ "Social Psychology: The Science of Everyday Life (3rd Edition)". TextbooksForLife. Wiley. Retrieved 1 August 2026.